March 27, 2014
4 PR tips for business startups
Startup businesses have very different public relations needs than more established businesses. While basic PR principles can be used no matter what stage of business your company is in, startups require additional steps to get the most out of public relations efforts. Ronn Torossian, CEO of 5WPR, expert pr consultants in NYC, offers 4 startup business PR tips you need to know.
1 – Be willing to reach out
While you may not believe you have the money to hire a PR firm at this point, how do you know? You may be able to afford valuable a la carte professional PR options, and you could certainly afford consulting on how to best employ the resources at your disposal to get the best PR bang for your buck.
2 – Get the most from your time
As a startup, if you are not out earning new clients, or completing current business, you need to invest your time in building key media connections. Many startups fail to understand the real value of building these contacts early and often. Don’t be one of them.
3 – Make time for your PR
Schedule time every week to make some PR inroads. Whether you use the time to build relationships with members of the media, or you have already built those relationships and use the time to send out regular PR blasts, you need to make time for calculated and planned PR campaigns on a regular basis.
4 – Pitch with excellence
If you are using the same pitches for everyone, then, honestly, you are talking to no one. Each publication and media outlet will want things a little bit differently. Different content will appeal to different media. It is vital to understand the difference.