October 7, 2013
Getting The Most From Restaurant Reviews
5WPR Chief Ronn Torossian explains how to maximize the PR value in your reviews
In the food and beverage industry, particularly if you have a storefront or sit-down joint, reviews can mean everything to your public relations efforts. But are you maximizing your reviews for the best results? Do you even know how to go about that?
PR guru and CEO of 5W Public Relations, Ronn Torossian, digs into this issue and offers three points you need to immediately apply to your food and beverage PR campaigns if you ever want to get any push from your restaurant reviews.
Torossian tip #1 – Ask for specifics
Too many times a review will be long on generic descriptions and very short on specifics. But do hungry consumers want to know whether the food was “good” or “a good value” or do they want to know if the selections were specifically worth eating? People can find your menus online, but they may not try one of your signature items because they aren’t sure if they will like it. Specific reviews about the taste, texture, and consistency – all the aspects of your meals – will help people better understand what you do well. That’s key when it comes to marketing your reviews for the best results.
Torossian tip #2 – Ask for suggestions
When asking your diners to leave a review, ask them to make specific suggestions to the users. What to order and how they may like it cooked. If one dish is a little spicy, a diner would want to know that. If it’s a bit more bland than the competition’s version, they would want to know that too. Diners understand they could ask for slight alterations to the menu items based on personal taste, but if they don’t know the specifics how will they know what to ask for. You can answer those questions much better in the reviews than you can on the menu.
Torossian tip #3 – Ask for recommendations
When it comes to dining out, the menu selections are only the beginning of the experience. Time of meals – when the restaurant is busy or a bit sparser – can be helpful information. As can the sort of crowd that comes in throughout the day or night. Some places are much better for drinks than late dinners. Others better suited for brunch than breakfast. Ambiance matters and the mood or vibe of the place can definitely impact the enjoyment of the meal.
Keep these tips in mind when passing out review cards and you will get much more impactful restaurant review PR.