June 17, 2014
Take Your PR Game to the Next Level
What’s in a name? Everything. The most successful corporations invest heavily in their trademarks and trade dress. They spend huge sums developing just the right logo with the right colors and dimensions to project their brand image to the buying public. But keeping up appearances and keeping your company in the minds of the right people may need an extra boost. Large corporations need to do more than advertise, and large brands need more than exposure to remain relevant. They need to put themselves in the mind of the consumer in everyday situations to become a true house-hold name.
Here are some key public relations and marketing ideas written by Ronn Torossian CEO of 5WPR, to take your Public Relations game to the next level: Make it Personal Put a face with the name. Put your CEO out in the public eye. Have him or her give interviews. Don’t shy from the press. Have key corporate personnel develop a relationship with the press.
Build public trust by telling people what you are doing, and why, and how it will benefit the market. If you’re hiring, talk about how your company is helping the economy, be it local or international. Investors and customers alike love to be able to put a face with a name. Building a stronger and better brand image means associating your company or your product with positive personal commitment and contributions to the community.
Taking Public Marketing to the Next Level
You’ve created a catchy and user-friendly website. Your page has interactive features and informative links to provide your customers with timely information they need. Now take your public marketing a step higher. Endorse a civic event with high visibility. Have your name or brand displayed in public places like a soccer field, a ballpark, or a concert hall. Sometimes, for surprisingly little, your company can sponsor the arts, sports or local events and enjoy increased and continuous public appreciation as a result.
Put It Front and Center
Product placements have become widely accepted in television, pay-per-view movies, and specials. It is no accident that some serials have featured top-named beverages such as Coke, Budweiser and Nike. Everyone loves a winner. Is there a well-publicized marathon in your city? Consider placing your shirt on the runners. They will run by the camera, or be interviewed, and your logo will appear wherever they do. You can also get a lot of mileage by sponsoring a local school team. Parents, team members, and people in the audience will see your name on the marquee, or in a sideline display, and associate your product name with the sport or event that is part of their everyday lives.