January 24, 2013
Google to Place Greater Emphasis on Social Signals
For a while it was thought that Google didn’t pay that much attention to social channels and what bloggers were writing about in the web space.
Times have changed and Google is placing greater emphasis on social signals and the same way Google rewards sites for relevant links to your site, they will reward you for having the relevant followers from Twitter and likes from a Facebook page.
According to Google, a signal isn’t the same as a ranking factor. This is what Google had to say in late 2010 in regards to retweets, “Yes, we do use it as a signal. It is used a signal in our organic and news rankings. We also use it to enhance our news universal by marketing how many people shared an article.”
Google can’t rank a page if it isn’t indexed, so the engagement on social channels will have little effect if this is the case.
Engaging in social channels whether directly or indirectly helps with search optimization overall. It provides wider visibility which in turn leads to more links and social signals, further boosting your site’s web authority.
The thoughts on social signals are this, engage in social channels the same way you would approach SEO. Don’t start spamming on social channels; this could ultimately hurt your rankings. Having a strategy in place where you can start sharing content with relevant followers. It’s about quality first, not quantity.