December 23, 2013
Grocery Store YouTube Vids Make for Delicious PR
‘Tis the season for incredible culinary explorations. Family around the table, feasting like we do during no other time of the year. But, what do you do if your family recipes are on the same level as the cat litter Jello in Christmas Vacation?
Grocers from coast to coast have your answer. They are flocking to YouTube to produce incredible cooking shorts with easy to cook recipes, that are actually easy to cook. And shoppers love it!
“The major draw of these videos is the actual simplicity. We love the gourmet magazines, and cooking shows for their exotic and sophisticated feel, but when we want to whip something tasty – and tasteful – up, it’s time to get real.”
The public relations benefit of the videos for the grocery stores is huge, too. Not only do the videos allow customers another connection point with the grocery store, the branded videos remind viewers they can find all the ingredients they need at their corner market.
This is a huge plus in the cooking game. After all, how many times have you been lost in the aisles at an unfamiliar store looking for some ingredient you never heard of before on that episode of Martha Stewart?
It happens. And the grocery store YouTube shows are telling customers, once and for all, it need not ever happen again.
Sure, if you want something incredible, and once in a blue moon to wow dinner guests, going exotic has its benefits. But when it’s time to ditch the same ol’, same ol’ for next Wednesday’s dinner, customers want something simple, different, and most of all, easy.
Step by step videos on your smartphone make dinner a snap for customers, and create a PR gift that keeps on giving.