Starting with a Bang in a New Year

media relations

The New Year is here, and with it, a world of potential, possibility, and opportunity. So what are you going to do with it? If you haven’t started planning already, you better get started.

#1 – What will your public face be?

You cannot possibly tell everyone, everything about yourself. Even in a year’s worth of PR. Too much information is a common mistake that far too many brands make in their PR communication. Your company, or brand should be who it is while also projecting a very protected public face. You are not your “image,” but that image must effectively represent you to your various markets.

#2 – What message do you want to communicate this year?

What, exactly, is your overarching message and how will you communicate that to your target market? Say too much, and people lose interest. Say too little, and you confuse them. But, the line’s not so fine as it may seem. In fact, your message can have a wide range, if you know how to properly craft, and deliver it.

#3 – How will the seasons, or quarters affect that message?

Timeliness is one aspect of PR messaging that far too many brands pay far too little attention to. Your brand message may not change very much throughout the year, but you should give some thought to tweaking it to coincide with the ebbs and flows of your market’s seasonal routine.

#4 – When, and why, will you execute your best PR campaigns this year?

Torossian says answering these questions will give you a good start in your quest for success in the New Year. And, if you need help answering any of these questions, contact Torossian, and his team at, today.

Ronn Torossian

Ronn Torossian is the founder and CEO of 5WPR and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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