Pinterest, Privacy & More…


In today’s digital world, communications and consumers move quicker than ever before. Once something is said or done, it’s hard to put that genie back in the box. Pinterest faces a lot of challengers – and recently cut the number of spammers and fake accounts on its system in an effort to clear its platform of unwanted elements. There were major adjustments – and then they chose to start testing secret boards amidst very high-profile attention.

In trying to be all things to all people and please consumers Pinterest is inviting criticism – which could escalate into a larger issue. By only allowing users to create up to three of these Secret Boards (which won’t show up anywhere else in Pinterest), you’ll need to delete one or make one public before you can create another. You also can’t transfer any of your existing pins – far from ideal.

Now that users have been given a taste of ‘privacy on the internet,’ many will want a lot more of it. And that creates a fundamental challenge to Pinterest, because a large part of their strength is in the social reach and infrastructure that gives users – including businesses – a very public and visual platform to broadcast the things they like or that inspire them.
Pinterest depends on its public façade – hence by acknowledging the “privacy” issue, they face a tough decision. It’s now near impossible to blend social sharing with privacy; it’s either one or the other, if you want to do it right. The genie is out of the box – and by launching Secret Boards, Pinterest has helped to shine the spotlight on private bookmarking platforms which guarantee unlimited privacy and focus more on the needs of the user, rather than social relevance.

There are other platforms – like – an online tool that organizes digital content in people’s lives – and enables privacy without limitations.

As Pinterest publicly admitted that privacy was so sorely desired that they created it they may be forced with a decision on which direction to take the business. People love Pinterest, but they also love privacy – without any limitations.

There is always a give and take in business.

Ronn Torossian

Ronn Torossian is the founder and CEO of 5WPR and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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