February 4, 2014
Priceless Public Relations Tips
Public relations is both an art and a science. It’s a combination of knowing and understanding people, and crafting a message in a way that is understood and appreciated. These aspects are equally balanced in all the most successful PR campaigns.
According to Ronn Torossian, founder, and CEO of 5WPR, priceless public relations can be boiled down to a few basic tips:
#1 – Tell a great story
Nothing sells quite like a story. Whether you are depending on images, words, video, or a combination of all three, you need to craft and communicate a story that your audience will remember well enough to share.
#2 – Partner with good messengers
The message is only as good as the messenger. With most PR, you will be working with someone else in the media to get your message out. Whether you are crafting a paid advertisement or a news story, you need to know that you have the right people working with you. How are you nurturing the best relationships with the right media people for your market? If you can’t answer that question, you have some work to do.
#3 – Trust is a two-way street
While who you know is vital to your PR success, what those people think of you is every bit as important. Reporters and other media gatekeepers need to know they can trust you. Invest the time in treating them right and you will find your PR stories get more traction.
#4 – Get people talking
Some of the most impactful public relations begins with paid media or advertising. If you can get the media talking about your advertising, you can parlay that conversation into a priceless amount of “free” publicity. This is a simple and highly effective strategy, if you are willing to invest in what it takes to make it happen.