This Bud’s for Her: Beer Giant Celebrates Women with Updated Ads
In a tip of the hat to International Women’s Day, Budweiser dusted off some of its old-school advertising, recreated with a more modern sensibility. Many described the side-by-side adverts as “jarring” or “very telling.” But the end result for Budweiser was a strong wave of people congratulating the brand for taking the lead on this social issue in their industry.
Read MoreAs Brexit Approaches, Messaging Becomes More Impactful
As the deadline for the expected “Brexit” of the United Kingdom from the European Union draws closer, the messaging from British lawmakers is becoming more pronounced and emphatic. All involved want to be seen as being on the right side of history on this, and they also want to have some leeway just in case their current position doesn’t work out as planned. Prime Minister Theresa May, who narrowly survived a no-confidence vote earlier this year, is putting on a brave face after two different rejections of her plans to manage Brexit. May has been strong in her insistence that Brexit will work out well for Britain, and that the country will not leave the EU without a firm agreement.
Read MoreGE Hoping to Reset After Rough Road
The past few years have been very difficult for one of the most revered and successful companies in the history of the United States. General Electric (GE). Founded in 1892, GE has been a stalwart of American commerce and ingenuity for more than a century. Recently, though, the news has not been good for the company… and it’s not getting better any time soon. CEO Larry Culp recently confessed to investors that 2019 is going to be another rough road for GE, but he has promised to take on the issues facing his company “head on” and said that the future is bright. The simple, hard, economic truth is that many of the key products that helped GE remain strong…
Read MoreApple is Tackling Data Privacy PR Head-On
In a radical break from the Big-Tech norm, Apple CEO Tim Cook has called on the US government help internet users control the collection of their personal data. In an op-ed for Time magazine, Cook asserts that consumers should have the power to “delete their data on demand, freely, easily and online, once and for all.” Cook’s pledge is pitted heavily against the “shadow economy” of data brokers, firms that ply their wares via the collection and sale of personal data reaped from digital tracking. Think Facebook’s 2018 data sharing scandal, of Cambridge Analytica and Trumpian fame.
Read MoreStruggling to Compete, Hulu Drops Price Point
Sometimes, the best way to win goodwill and hang on to slipping market share is to employ an old-fashioned price drop. This is especially effective when the competition just raised their rates. At least, that seems to be the thinking behind the surprise announcement that Hulu would be dropping the price of its least-expensive subscription by two bucks. Now, Hulu’s basic plan, which still includes advertisements – a point of contention for streaming customers – will only cost $6 per month, at least, as of February 26. The on-demand streaming service without ads will remain $12.
Read MoreCare Facility Forced to Answer Stunning Allegations
When you operate a nursing or long term care facility your primary stock-in-trade is trust. People trust you to properly care for and protect their loved ones. To keep them healthy, clean, entertained and, essentially, happy. It is against that backdrop that one Arizona private nursing facility found itself in one of the worst possible spotlights. According to a flurry of print and TV news reports, a woman at the facility recently gave birth to a child. That, in itself might be considered unusual to the average news consumer. It was the fact that came next which spun the narrative out of control. The woman who gave birth is in a “vegetative state,” entirely unwilling and unable to consent to…
Read MoreNewspapers Answer Concerns About Cyber Attack
Cyber attacks are a constant growing concern in the Digital Age. As nearly everyone is hooked into the web, and more offsite and cloud-based computing is becoming popular, especially when far too many consumers are not well-versed in online safety, weaknesses and vulnerabilities abound. Some of the biggest brands in the world have been hacked in recent years, suffering PR consequences and lost consumer confidence. But, when it comes to companies that might be vulnerable to computer-based attacks, print newspapers would not likely be at the top of anyone’s list of potential targets.
Read MoreVictoria’s Secret Fashion Show Ratings Fall in Wake of Bad Press
Recently, cultural news program 1A on National Public Radio devoted at least an hour-long segment, essentially, to arguing that the Victoria’s Secret fashion show is not a good look. The arguments made both by guests and by callers and posters on social media touched on the style of the garments, the look of the models, the quality of the products, and the expectations consumers feel when they see a standard Victoria’s Secret advertisement, even one as slickly produced as the fashion show. In the same segment, guests and callers frequently and loudly promoted VS competitors that are considered, especially by Millennials, to be both more socially conscious and “woke” to socio-cultural trends.
Read MoreNFL Found the Secret to Revival: Touchdowns
For two years, the most popular, and one of the most profitable, programs on television suffered an ongoing consumer PR crisis. The NFL just couldn’t seem to get out of its own way. From Roger Goodell being booed during televised draft programs to the exodus of fans from live games and TV viewing, the NFL struggled to find solutions to their nagging troubles. The issues, from the fans’ perspectives, were many: the deaths of legendary players from brain disease, unpopular rule changes, the anthem scandal, the so-called “coddling” of quarterbacks, and the off-the-field issues of well-paid players committing violent crimes and seeming to receive relative slaps on the wrist. As of this writing, it was announced a player accused not…
Read MoreEffective Marketing Strategies You’re Probably Not Doing
The primary goal for most marketing teams these days is to get the most out of your digital marketing campaign. While SEO and content marketing are the bread and butter of digital marketing, if you’re only using those methods then you are limiting the potential of your marketing campaign. There are other effective methods that you can use as a digital marketer to maximize your marketing strategy and reach more people with your campaign. While these methods might not be an ‘one size fits all’, try someone new and different to find out what works for you. These strategies might be just what you need to reinvigorate your campaign:
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