Tag: Public Relations

Unconventional Management Tips to Boost Team Performance

Strong and effective teams are usually the driving force behind a successful company. It has been shown time and again that when team member support each other and work cooperatively, they perform better than groups where the members are focused on their individual interest. Every single person in the team from the CEO to intern has an important part to play when it comes to having an positive impact on team performance.An exceptional manager is able to understand this and the importance of a cooperative group dynamic. They find ways to piece together different pieces of a team to create a cohesive and functional unit working towards a common goal.

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Gold Medalist Offers Mea Culpa for Halloween Costume

Listen, in case you have never heard this before, the Internet is forever… and it’s not very forgiving. You can be a hero today, but mess up once on Twitter, and you may find yourself apologizing for weeks… if you can manage to salvage your career at all.

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Victoria’s Secret May Have a Generational PR Problem

Not that long ago, from a branding perspective, Victoria’s Secret practically owned the lingerie market. Even today, if you ask anyone over 40 to name a national lingerie brand, the majority will get to Victoria’s Secret quickly. But, as with many other established brands in many other markets, young people are trending away from this clothing brand.

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Conners Debut Sends Mixed Signals to ABC

Ever since it was announced that “The Conners” would replace long-running and recently revived sitcom, “Roseanne,” with the forced departure of the show’s creator and star, opinions have been lining up on both sides of the “Roseanne” divide to see what would happen when the first episode aired. Now, that question has been answered, and it seems to have given narrative ammunition to both sides of the argument. On the side of ABC, which fired Roseanne and banished her from her own show after the comedian published a tweet many found racist, you have people touting 10.5 million viewers tuning in to see the show. Those ratings are more than “pretty good.” In fact, those numbers made “The Conners” the…

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Coffee Competition is Heating Up

Move over Cola Wars, this is the decade of the Coffee Wars. Starbucks is the clear leader, with brand saturation coast to coast, but the former “Dunkin Donuts” brand is retooled and ready for battle. Slowly, over the past few years, Dunkin’ has been increasing its breakfast menu of quick to-go items and expanding its coffee and beverage offerings, both in the stores and on grocery shelves. There were rumors that the brand might be setting itself up to go toe-to-toe with Starbucks, but, until now, that was mostly speculation.

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Time to Address the Elephant in the City

Stopping just short of launching a stampede through London streets, the World Wildlife Fund (WWF) this week released an elephant out the front of St Paul’s Cathedral- a life-sized hologram elephant,that is. The hologram, reaching more than 16 feet in length, is part of the organisation’s Stop Wildlife Trafficking Campaign, aiming to collect more than 100,000 signatures as part of a call on the British government to end illegal wildlife trafficking. According to the WWF, 90 percent of African elephants have been lost in the last century, amounting to 20,000 of the animals killed for their ivory each year. The figure outpaces the species’ birth rate by a country mile.

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Mattel Responds to Criticism Over Diversity Toys

If you’re going to be in the public square, you learn quickly that not every criticism is going to be fair, legitimate, or sensible. Most folks say they understand that, but when they’re confronted with something entirely ridiculous but presented with credulity, they freeze up, unsure how to respond. Toy brand Mattel recently found itself in that position after a pundit ridiculed the “Thomas & Friends” TV program by placing KKK hoods on the eponymous trains.

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Apple’s Makes Pitch For The Four-Figure Smartphone

“It’s essentially a computer you carry around in your pocket” is the way countless people have described the smartphone over the years. Now, Apple is testing that cliché, and asking consumers to put their money where their mouth is. The age of the four-figure smartphone price is here, and, once again, Apple is leading the charge both in hardware and messaging. As smartphones became both more complex and more ubiquitous, most people thought it was inevitable that, at some point, they would eclipse some laptops in price. But, with the recent reveal in Cupertino, CA, Apple released not one but two different iPhone X models that will cost you more than a grand to take home. Sure, the original iPhone…

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Courier Responds Smartly to Questions About Williams Controversy

Serena Williams was the queen of women’s tennis, the unassailable matriarch, boundary breaker and face of the sport. Then came the US Open loss, and, before that, a verbal clash with an official that many fans have said was out of line. Those fans thought Williams handled herself with grace and poise, despite the momentary and uncharacteristic outburst. Others said there was no place in the sport for slamming racquets and yelling at officials. After an inspiring, if obviously uncomfortable medal presentation, Williams continued to be confronted by the media, trying to dig deeper into what was, clearly, a story that was not going away any time soon. Finally, Williams gave them a quote that caused the story to blow…

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Usain Bolt: Now the fastest man in space, as on Earth

It’s one small sip for man, one giant leap for mankind. The former Jamaican sprinter Usain Bolt, who now plays for Australian A-League football team Central Coast Mariners, has entered new heights as part of a campaign by French firm Mumm’s Grand Cordon Stellar to showcase a new Champagne bottle- developed specially for use in zero gravity. On board an Airbus Zero-G aircraft, the usually grounded star floated in zero gravity as he sampled the goods: namely, a specially-designed clear glass bottle that uses pressure within the bottle to expel champagne into a ring-shaped frame. In zero gravity, the effect looks like a droplet of bubbles, that can then be gathered into a custom-made glass.

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