Old Navy Breakdown Creates Social Media PR sensation
Sometimes you get a win falling right into your lap. That’s what happened with recent events for Old Navy. But they took that win and amplified it – you might even say they supersized it. Louisiana photographer Rachel Taylor recently took a picture of herself wearing an American Flag plus size tank shirt in Old Navy’s dressing room. Taylor had been shopping at Old Navy that day when she found herself between a mother and daughter discussing the tank top and how huge it was. Her feelings were hurt, and she exited the store. She went directly to her car and cried. Afterward, she decided she didn’t want to leave feeling bad about herself, so she went back into the…
Read MoreWill Facebook’s Focus Shift to Mobile Ads?
Has the whole world gone mobile? Apparently. Fresh off its app split – remember all the controversy over the FB messenger app? – Facebook has announced a move toward more mobile advertising. The move comes on the heels of less than stellar first quarter revenues. When Wall Street hemmed and hawed, the folks at Facebook decided to look at a fairly bright silver lining. User engagement and mobile ad revenue were both up, indicators that user habits are shifting…and so is the profit center. How skewed is that shift? Well, according to reports, mobile accounted for about 87% of Facebook’s active user base. That’s up 24% over the same time last year. More people going mobile? A lot more apparently.…
Read MoreWhy Snapchat is Exploding
According to reports in TechCrunch, social media upstart Snapchat is looking to bring in more than $500 million in new investment. To that end, the company has been wooing groups that include Chinese e-commerce giant Alibaba and Saudi investor Prince Alwaleed Bin Talal. The amount they are seeking nearly matches the $648 million the company has already received to date. While the companies in question are not talking to reporters, Bloomberg reported that Alibaba has agreed to invest $200 million in Snapchat. A couple of interesting notes here. First, Alibaba, as an e-commerce company, has an opportunity to hedge its ‘net interests while also expanding them in what some have called the “uncertain” marketplace of social media. Further, Prince Alwaleed…
Read More