Tag: strategy

AOL Founder: Now is the ‘Pivotal Point’ of the Internet

Speaking to a crowd of thousands of tech junkies and industry entrepreneurs at the annual South By Southwest (SXSW) music, film and interactive technology festival, keynote speaker and former AOL CEO Steve Case stated that the world is at a “pivotal point” of the internet as the Web enters its third wave. The first wave, of which Case’s AOL was at the forefront, ran from 1985 through 2000 or so and consisted of the internet’s rise in popular culture from a closed-off network used by governments and educators to a utility-like commodity billions depend on every day. When the internet hit its second wave around the turn of the millennium, large companies such as Google, Amazon, Facebook, Twitter and eBay…

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Singers Get Crunchy over Granola

  Imitation may be the best form of flattery, but copyright infringement will get you nowhere but court. That, says Ronn Torossian, is a lesson an NYC-based granola company is learning the hard way. Powerhouse singer-songwriters Hall & Oates are suing a Brooklyn-based granola company for selling a brand of granola called “Haulin’ Oats.” Hall & Oates took the company to federal court to stop them from selling the product, stating that to do so violates their trademark and damages their brand. The company in question, Early Bird Foods, has yet to comment on the suit in the media, but has decided to take another tack. They offered a discount on their product online where customers use a coupon code…

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Why Snapchat is Exploding

According to reports in TechCrunch, social media upstart Snapchat is looking to bring in more than $500 million in new investment. To that end, the company has been wooing groups that include Chinese e-commerce giant Alibaba and Saudi investor Prince Alwaleed Bin Talal. The amount they are seeking nearly matches the $648 million the company has already received to date. While the companies in question are not talking to reporters, Bloomberg reported that Alibaba has agreed to invest $200 million in Snapchat. A couple of interesting notes here. First, Alibaba, as an e-commerce company, has an opportunity to hedge its ‘net interests while also expanding them in what some have called the “uncertain” marketplace of social media. Further, Prince Alwaleed…

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A look at #GivingTuesday

Have you ever heard of #throwbackthursday? How about #womancrushwednesday? Chances are you’ve picked up on plenty of these catchy phrases. Our online lexicon has been inundated with meaningless hashtags, but a campaign with a cause has emerged in the last few years. #GivingTuesday was started in 2012 by the 92nd Street Y in Manhattan and the United Nations Foundation to garner support for charity and philanthropic organizations during the holiday season. Our economy is especially consumer driven after Thanksgiving. As an answer to that, GivingTuesday falls on the Tuesday after Black Friday and Cyber Monday annually in an attempt to remind consumers to give back to those in need. The organizers hope that in time GivingTuesday will become a holiday…

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PR Winners and Losers at the Oscars

The 87th Academy Awards show is now a part of the history books. “Birdman” was the big winner of the night, taking home four wins in the nine categories that it was nominated for. While it is always fun to take a look at the winners and losers, it is even more interesting to see who were the biggest winners and losers in the public relations department. Every year has some presenters and winners who do amazing or head-scratching things while they have the spotlight, and this year was no different. Here is a look at the biggest PR winners and losers for this year’s Oscars. Winner – Alejandro Gonzalez Inarritu Even people who were outraged that “Boyhood” lost had…

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Marcus vs Jameis at the Combine

In the lead up to the NFL Scouting Combine, the prognosticators grew louder than ever. Which quarterback would emerge from the Combine with the best shot at being number one overall in the next NFL draft? While, in the past, some top prospects chose to forego the annual talent showcase, this season does not lend itself to that luxury. There are two quarterbacks in this draft who are widely considered to be all but equal in ability and intangibles. Marcus Mariota and Jameis Winston have been endlessly compared, but the jury is still out on who is the best. Recently, Mariota was quoted as saying he doesn’t compare himself to other players. Well, if that’s the case, then he is…

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