The Most Important Day of Your Professional Career

Your success story could start today

Sometimes you can change your life in an instant. Some flash bang opportunity, a random opportunity, or a successful result of a one-time gamble. But, this is the stuff of made for TV movies, and undergraduate dreams. The truth is success is a process. Yes, you will have to take some risks, but first, you will need to do some boring, routine, and sometimes frustrating stuff.

This is the stuff unsuccessful people never do. The stuff that’s “too hard”, or “boring”, or “tedious”, or some other word that just means: “I am lazy.”

But, if you want to be successful, Ronn Torossian, CEO of 5W Public Relations in NYC, has some hard news for you. Friend, you have to do this stuff. So, clear one day from your calendar. I mean completely clear. Lock out the world and do the following. It’s only one day, but Torossian, President of one of the fastest growing PR companies in New York, says it could very well be that elusive first day of the rest of your life.

#1 – Assess your plan

Even if you have one, it’s probably wrong. If you haven’t tested against real market conditions, and altered your approach in a while, your plan is out of date. Yes, you just read that your plan could be brand new, or tried and true, but it’s still wrong.

#2 – Reassess your work schedule

Are you being completely, and entirely productive with your time? If not, make changes. Be honest. What time are you wasting? What clients, or prospects are keeping you from bigger fish, and better money? Do you have clients, or prospects that cost you more than they pay you? Renegotiate that contract based on your reality, or drop them.

#3 – Develop your workspace

If time is money, then space is value. How are you organizing your work area? Does your set-up make you money, or cost you time? Think of your office, or work area as an employee. Is this employee helping you create the most efficient workspace possible? If not, get it right…right now.

#4 – Pursue your “future” job

No matter what you are doing right now, it’s probably not what you want to be doing in ten, or twenty years. Even if you plan to be working in the same field. So, while you are making the paycheck, spend some time working on what you want to be doing. Research, practice, develop contacts. Anything you can do to make your “some day” a “one day soon.”

Ronn Torossian

Ronn Torossian is the founder and CEO of 5WPR and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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