Using Social Media to Connect with Customers

It’s hardly any secret that social media is where your customers are. And, increasingly, they are neatly packaged into nice little advertising aggregates for you to market to. However, there are right ways and wrong ways to go about that marketing. Ronn Torossian explains.

#1 – Be consistent

Getting on a consistent posting schedule is one of the most important steps you should take when building a social media plan and platform. You need to create an expectation in your fan base, then reward that expectation to continue to build habits in your users.

#2 – Be specific

Not just in what you post, but in who you target. Most social media platforms allow you to laser target exactly who you want to serve, but before you can do that effectively, you need to know exactly who you want to connect with. Social media will allow you to use content to determine who is your best target audience.

#3 – Be worthwhile

Consistency is terrific, but your content also needs to matter. Take the time to study approaches, and content, that works, then follow that pattern with your own content. Position it to be interesting, and compelling. Not just – or ever – advertorial.

Apply these tips to a plan already in progress and use them to determine how you should build campaigns in the future. Remember, while methods may change, and will certainly continue to evolve, the basics remain the basics. Customers want to know they can depend on you to be there, be quality, and to be what they are looking for. Succeed based on those metrics and you will build a foundation for future success.

Ronn Torossian

Ronn Torossian is the founder and CEO of 5WPR and one of the most well-respected Public Relations professionals in the United States. Ronn is the author of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations."

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