Lovato Uses Personal Struggles to Inspire Fans
It only took moments after the news broke saying Demi Lovato was being hospitalized for a drug overdose for critics to jump on social media and condemn the singer. At the same time, well-wishers flooded the ‘net trying to drown out the trolls with their support of a young woman in crisis. A few days after the hospitalization was revealed, it was announced that Lovato would be entering a rehab program to help get her off the drugs that nearly took her life. This will be the second time, this decade, Lovato went through a professional substance abuse program.
Read MoreNFL Freezes New Anthem Policy Weeks Before Preseason Begins
In what some are calling yet another misstep in its handling of the ongoing anthem kneeling debate, the NFL has worked with the Player’s Union to temporarily put a freeze on the previously agreed-upon policy to fine teams whose players kneel. After a season in which protesting players angered fans, who then “boycotted” the NFL, leading to disappointing TV ratings, lower game attendance, and the potential for lost income for the league, the NFL worked in the off-season to come up with what it saw as an equitable solution. When it was announced, most people involved were underwhelmed.
Read MoreParamount TV President Fired Over Racial Remarks
While it’s true that socio-cultural norms change with time and environment, there are always going to be some things one cannot say, in any context, in a business setting. Or, rather, you can say them, but it will lead to consequences. These consequences could be a loss of respect, a loss of opportunity to advance, the loss of a job, or, in affect, career suicide. In recent years, in-context comments or ‘jokes’ that would have been given a pass – if not a laugh – not that long ago, have led to major consequences for even some of the most powerful people in their professions. From Roseanne Barr to “Papa” John Schnatter, it’s become pretty clear that racial commentary is…
Read MoreIHOP Burger Gimmick Fails to Entice
Rebranding is serious business, even if the campaign you use to communicate the plan is delivered with tongue firmly planted in cheek. There are a lot of variables and multiple interlocking considerations. How will we communicate our reasons? How will longtime customers react? How will the target customers we want to attract react to the campaign? How will our staff and management communicate this change to their team? Will we have a single, cohesive vision and message, or will people adlib and create brand confusion? Will people love it or hate it? So many questions…
Read MoreOptus Falls Apart Under World Cup Pressure
Television and telecommunications company “Optus” recently faced a serious blow to their reputation after it’s FIFA World Cup streaming services failed to deliver high-quality viewing over the weekend on the 16th and 17th of June. The company has issued a quick response apologizing for several problems all the way from low-quality streams to playback issues and buffering problems. The Twitter page features an apology directly from CEO Allen Lew. Following a quick planning session, Lew revealed that the six games ready to appear on the Optus Sports application would need to be on a free-to-air system with the TV network SBS. Lew referred to the change in viewing patterns to a failsafe option and said that he and the company…
Read MoreFormer Obama Spokesman Joins United Air
The United Continental Holdings group is taking the next step in their reputation management strategy this month by hiring former President Barack Obama’s previous spokesman as a new chief communications officer. The industry veteran, Josh Earnest has the potential to play a significant part in United’s leadership team as the company struggles to maintain a strong position in the marketplace. Although United Airlines is suffering from a relatively bumpy experience reputation-wise, Josh Earnest could be the cure they’ve been looking for. Earnest has a lot of experience managing communications within an agile and volatile environment, making him a strong fit for the airline.
Read MoreWill Harley Regret Manufacturing Move?
If we’re making a list of quintessential American brands, there’s no doubt Harley Davidson motorcycles would be on it. The bike manufacturer has always promoted its products as uniquely American made and connected to a very American ethos. Even when some reviewers extolled other brands, customers bought Harleys to be part of that story. A recent shift announced by the company could create some consumer PR issues with that perception. In the wake of the announcement of a new round of European tariffs, some American companies are opting to move manufacturing overseas in order to avoid paying the new taxes on their goods.
Read MoreLoew Tries to Explain Shocking German Loss
Even before the shocking German loss to Korea in the World Cup, some headlines were already insisting Joachim Loew’s job was safe, regardless of the result. The fact that those arguments were even being made even before Germany’s ouster from the Cup, telegraphs the somewhat weak expectations of the defending champion German squad. Part of those low expectations of Loew’s crew stems from the fact that three of the last four World Cup winners — France (2002), Italy (2010), and Spain (2014) — failed to make it out of the group stage in their next cup appearance. The more telling factor, though, is the apparent lack of faith in both Loew and his team.
Read MoreComedian John Oliver Gets Blocked in China
Not everyone can take a joke. Any comedian can tell you that. But some people – and some regimes – are more tolerant of jokes at their expense than others. It’s a lesson political commentator and comedy show host John Oliver knows all too well. He has frequently been roasted by politicians and pundits who don’t appreciate his satire. Recently, though, Oliver was banned by Weibo, a major Chinese microblogging service, a social media platform similar to Twitter. Why, exactly, did Weibo put the block on Oliver? It happened after the comedian and TV host did a segment on his popular program, Last Week Tonight, slamming China for human rights violations, then doubled down by mocking Chinese President Xi Jinping.
Read MoreKellogg’s Stranger Things Campaign Hits Big
Two elements of effective PR that you should never discount are timing and clever brand placement. Sometimes, all it takes to get noticed is to have your brand in a prime place at the right time. From red carpets and royal weddings, to sporting events and movies, product placement can be a very effective way to energize or introduce a brand. Just ask Kellogg’s. Eggo waffles have been around for decades. Most American kids grew up eating them. In fact, it may have been one of the first things those kids – who now have kids of their own – learned to cook.
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