Ronn Torossian Update

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers. Since technology is an essential element to practically every company in the world, using the right PR strategies can help tech companies maintain a positive brand image with their audiences. Although most PR efforts tend to be focused on securing media coverage, the best results are generated when PR is integrated into a company’s overall marketing efforts. Thought Leadership One of the most beneficial PR strategies for tech…

Big data is one of the most important trends in current technology regarding analytics. There is a lot of information that is getting generated every single day, and this information is of value to most businesses because it provides insights that were not available a few decades ago. Most businesses, across industries, want to use this data to gain an upper hand. And the PR sector is no different. PR relies heavily on data and analytics to improve the performance of PR campaigns and generate more customer value. Big…

Companies that want to engage customers more personally, and at a larger scale need to invest in machine learning or artificial intelligence. In fact, chatbots have already started leading client interactions, and many companies have already started investing in AI-generated content for marketing purposes. Additionally, artificial intelligence allows companies to analyze and interpret a lot of data a lot faster, which goes beyond human capabilities. In marketing, artificial intelligence leverage is machine learning so their companies can make automated decisions. With the help of artificial intelligence, companies can improve…

By 2026, the global dietary supplements industry is expected to reach over $210 billion, according to data analysis and reports from experts. This incredible growth is largely attributed to the increased awareness surrounding preventive healthcare, dietary supplements, chronic illnesses, and brand new promotional strategies that the industry’s brands are utilizing. These days, many brands don’t want to lose time, trust, or money if their supplement promotional campaigns aren’t meeting the right goals. After all, strong promotional campaigns can help companies in the dietary supplement industry improve their market visibility…

One of the best ways that companies can reach their target audiences and customers is through email. However, given the fact that most companies know that information, there are plenty of active users in the market, which means it’s a very competitive space. To stand out from the crowd companies have to ensure that they have the right email designs, and are following the best practices. Layout Despite most emails having a lot of text-based content, it’s still considered to be a visual medium. That’s why it’s important for…

In the last few years, the growing addiction crisis around the country has led to various treatment centers popping up left and right. The rehab industry has since turned into a very tight competition space, with facilities having to improve their promotional strategies to try and bring in new patients. Just a few decades ago, PR and marketing strategies for most addiction treatments were generally driven by local efforts in various communities. However, today it’s a lot different, with companies having to tap into various promotional strategies to reach…

There are many strategies that companies can use when optimizing their conversion rates, and most of the time, every business needs to figure out what its target audience is going to respond to most, which drives positive results. However, there are several conversion rate optimization strategies in marketing that companies can test and implement, that are more than likely to generate good results. Qualified Leads There are times when a website visitor wants to simply make a purchase and skips parts of the buying journey, choosing to immediately communicate…

About two out of every three companies use digital ads to get new customers, and the global digital advertising spend is predicted to increase by over $600 billion in the next couple of years. Digital advertising is a form of paid marketing effort that utilizes digital channels to promote products and services. The cost of this type of advertising is a lot lower compared to traditional advertising channels, which is very affordable for businesses of all sizes and across all industries. Paid Ads One of the most important digital…

Innovations were changing the nature of work before the pandemic. The pandemic made organizations rebuild themselves to become future-proof. People across the world are preparing themselves to return to physical offices. Businesses are now trying out new strategies, which, when implemented effectively, will help them enter the modern era of business management. Given below are measures that organizations can adopt to manage their teams and recover from the pandemic. Think Ahead The pandemic has redefined what people mean by working productively. Organizations need to think what skills will be…

The best way for companies to improve their SEO efforts and increase their search engine results pages rankings is by driving traffic from organic searches. There are a couple of strategies that can help companies achieve that goal, and all of them focus on various details regarding their business websites. Core Web Vitals In 2020, Google introduced Core Web Vitals as an important ranking factor for search results. The Core Web Vitals rank the overall health of a company’s website in terms of the user experience. The Core Web…