Consumers say speed counts when they wish to get an answer or resolve an issue, and 58% polled recently by software firm Winzip said texting and not is the quickest way to reach them. In spite of this revelation, 58% of the marketers surveyed said they have a difficult time getting a hold of customers. 78% even admitted to playing phone tag with customers.

The 58% reported almost seems like a contradiction to other results from the survey including the 70% of businesses who reported using text messages to reach not only their customers, but also their employees. According to Winzip, that number is up 3% from the year before. Another 77% said they expect to continue texting in the new normal.

When it comes to influencer marketing, it can usually go in two directions – either the campaign will have a glowing success with excellent returns, or the campaign can fail. It can take the company several months or even years to recover from it. Both of these situations are relatively common in the digital marketing space.

With research reporting that brands and corporations plan to spend a considerable amount of their marketing budgets on Instagram influencers in the coming months, the mentioned outcomes can be a bit worrying.

Who would have known? A year after Facebook launched in 2005, just 5% of Americans had jumped aboard social media. According to Pew Research, fast forward to 2019, where the percentage of American adults using social media had risen to 72%.

What began as a nice gathering place for people to meet and get to know one another soon drew the attention of marketers who saw the huge potential so that today, social media is the favorite of many brands.

Successful marketers know the marketplace is constantly evolving and that they, too, must adapt to it. The pandemic threw an additional curve because it was neither expected nor anything any CMO had faced before. That was what global marketing services firm MATERIAL+ wanted to discover in a recent poll of experts. Some of the responses may be helpful.

Competition is expected to get tougher, and CMOs may wish to rethink what they believe they know about their customers. Some brands that responded to the pandemic with quick strategies to attract consumers are returning to strategies involving longer-term brand-building.

Apple has been training its target audience to be interested in its events and reveals from the very beginning – these people are always interested in the mysterious new products the company is revealing each year, they hold their breath in anticipation, and then critique both the products or their features, as well as the presentations themselves.