What I Saw at Ulta Beauty World 2026 — And What It Means for Beauty Brands
Beauty marketing is shifting to entertainment-driven experiences, where participation and shareability drive real engagement.
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Ronn Torossian and Haute Jets Publish 2025 Wealth Migration Report
Ronn Torossian, founder and chairman of 5W Public Relations, has co-published The Haute Jets Wealth Migration Report with Haute Jets, the on-demand private aviation brand of Haute Living. The research documents the largest single-year international millionaire relocation on record: 142,000 millionaires moving cross-border in 2025, a figure projected to rise to 165,000 by 2026. The 50-page report synthesizes data from Henley & Partners, Knight Frank, Bank of America, the Internal Revenue Service, Mordor Intelligence, and more than forty additional primary sources, with every claim linked to its attribution. Key findings include the United Kingdom’s projected –16,500 millionaire outflow — the largest single-year exodus ever recorded from any country — and the emergence of 241,700 crypto millionaires globally as a new distinctly mobile…
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Cannabis Is a $38.5 Billion Industry That Still Doesn’t Know How to Communicate. That Changes in 2026.
New research shows cannabis brands underinvest in marketing despite $47B growth, missing major PR and brand-building opportunities.
Read MoreThe Gambling Industry Is Spending Its Marketing Budget Backwards
I have been in public relations for more than two decades. I have watched brands in almost every industry make some version of the same mistake: they spend heavily on channels that generate reach, and almost nothing on the channels that generate trust. They confuse awareness with credibility. They treat PR as a support function rather than a strategic investment. The U.S. gambling industry is doing this more aggressively than almost any category I have observed. And today, 5WPR published the data to prove it. The Gaming Trust Index is 5WPR’s first annual study of marketing spend allocation and brand credibility outcomes across the top U.S. sports betting, online gaming, and land-based casino operators. The numbers are striking. $3.9 Billion.…
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5WPR Publishes the Gaming Trust Index: A New Annual Benchmark for the U.S. Gambling Industry
The new Gaming Trust Index analyzes $3.9B in gambling marketing spend, highlighting major gaps in PR and brand credibility.
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The First Fortune 500 PR Spend Study Is Here. The Findings Are Significant.
New data shows Fortune 500 companies underinvest in PR by up to $20B, exposing major reputational risk across sectors.
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How to Write Bylines That Editors Actually Publish
Learn how to write bylines that editors actually publish. Discover proven strategies for crafting pitches, meeting editorial standards, and selecting topics that maximize acceptance rates for new contributors.
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How to Handle Negative Press Coverage
Learn how to handle negative press coverage with proven strategies for crisis response planning, early detection, message crafting, and reputation repair.
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Creating A Crisis Communication Plan Now
Learn how to build a crisis communication plan with scenario mapping and response templates. Discover essential steps for protecting your reputation during emergencies.
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Building Media Coverage Around Strategic Vision
Learn how to transform CEO strategic visions into media coverage that journalists want to write. Discover tactics for building newsworthy narratives and targeting reporters.
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