Spending Media Budgets to Defund Disinformation

According to Dictionary.com, disinformation can be defined as ‘deliberately misleading or biased information.’ Now more than ever, businesses face challenges in keeping  up with the ever-shifting landscape of harmful content online. Many businesses have been public about their worries regarding disinformation and how it affects our society. They are looking for solutions and many brands have introduced publishing and advertising policies to restrict what ads can run on their networks. The pandemic has somehow been conducive to disbelief in COVID-19 cures and climate change deniers. Advertising funds narratives that…

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Learning from Apple’s Marketing Efforts

Apple’s unveiling events have been memorable for over a decade– ever since the first iPhone was announced during a keynote address by Steve Jobs. Since then, practically every year Apple has announced a new, updated version of its flagship smartphone through announcement and launch events that have been eagerly awaited by millions of people. The latest announcement and subsequent launch have been just as talked about, with rumors flying everywhere regarding the latest iPhone updates and new features that users should be expecting. Apple has been one of the…

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Effective Promotional Strategy for TV

Adult Swim, the home of the popular cartoon Rick and Morty, recently shared a short promotional video for the cartoon, featuring Christopher Lloyd playing one of the main characters, Rick Sanchez. The promotional video made fans of the show incredibly happy because the inspiration for the show itself, according to the creator, was the film  Back To the  Future. In that film, a scientist and a young man travel through time and space, and the scientist is played by Christopher Lloyd. In the promotional footage for Rick and Morty,…

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Marketing to the Visually Impaired: Do’s and Don’ts

With 20.6 million people in the US alone experiencing vision loss, brands and marketing agencies cannot afford to ignore this demographic in consumer advertising. While many company websites are accessible to the vision impaired, most marketing and branding efforts are not. A number of tech advancements throughout the years have helped millions of visually impaired people around the country navigate the internet, but those people  still face plenty of challenges. Fortunately, there are some relatively easy ways that brands and corporations can accommodate this big and important demographic in…

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Introducing New Mutually Beneficial Features

Recently, as part of the ongoing partnership with Shopify, the social media platform TikTok announced that it would be introducing a brand new in-app shopping experience for its users. According to the announcement, a select number of merchants from the US, UK, as well as Canada, would have access to a brand new shopping tab, as well as product links, to sell products from their Shopify storefronts. This new feature seems to be similar to Instagram’s in-app shopping feature. The shopping tab will be a dedicated section on a…

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Effective Tips for Fashion PR

The PR landscape is definitely changing. Brand control is gradually moving from the manufacturer to the individual and digital connectivity is reshaping how businesses reach their audiences. The fashion industry fosters a huge amount of competition. Larger brands have the overwhelming advantage of access to resources and newer brands often have the benefits of fresh perspectives and greater flexibility. To produce significant and measurable results in the fashion industry it would be helpful to follow certain steps as enumerated below. Perceiving the Landscape A PR practitioner must not only…

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Benefits of PR for Mobile Apps

One of the most effective ways for tech companies to promote their new apps is through the use of planned and correctly implemented public relations campaigns. However, plenty of experts in the tech industry aren’t too familiar with different PR strategies, which often makes their campaigns be negatively perceived or even controversial with the public. Additionally, many of those tech experts are also unfamiliar with the way the public relations industry and its efforts work, which means they can have some unreasonable expectations. Fortunately, there are some strategies that companies…

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AI Marketing in the Food Industry

Recently, Pizza Hut announced its plan to use artificial intelligence technology which would recommend different orders to customers based on the weather in their location. The food chain is going to be building its own in-house artificial intelligence technology, which will help them learn what the customers want.   According to the Pizza Hut Digital Ventures Global Head of Analytics, a part of the company’s machine learning program would be to gather and analyze as much information about customer behavior as possible. The tool would also gather information on who…

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Restaurant Promotional Campaigns Throughout the Pandemic

Although plenty of restaurants had a difficult time navigating the pandemic, plenty of others managed to see a lot of success by partnering with various food bloggers or food influencers across a number of social media platforms. The relationship between restaurants and food influencers is relatively complex, but most of the time it’s a simple business relationship. While restaurants manage to reach audiences that are  difficult to reach only through ads, with the help of the influencer, the influencer gets content as well as free food for their platform.…

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Mastering TikTok as a Company

One of the fastest-growing social media platforms, TikTok, has quickly become the social media platform of the young generation. However, plenty of companies have also decided that they need to have a presence on the platform. While they might be uncertain about how to proceed in this new environment, TikTok already provides plenty of opportunities for different brands and corporations, as well as a lot of potential for brand awareness. Although plenty of brands and corporations are still unsure whether the platform is relevant to their market, it’s still…

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