Plenty of companies around the world are aware that they are no longer able to ignore the need for sustainable operations and practices, especially when they take into consideration that consumers are now more interested in sustainable brands. Even a number of governments in different countries have started recognizing how important responsible business practices are, and how they can impact the environment. Although some brands and corporations only see sustainability and environmental care as another marketing opportunity aimed at younger generations of the target audience, there are a number…

According to research from marketers, about two-thirds of all Instagram users visit the app every single day. That means not only are those users going through a lot of content on the platform, but they’re also engaging with other users as well as companies. To make the connection between brands and consumers even better, the platform introduced a new feature for companies, allowing them to showcase their products on the app itself, and allowing the users to make purchases directly on the platform. That in-app shopping feature made it…

A brand has to engage with customers in engaging, intelligent, and fresh ways in order to be popular. The tone and manner of a brand across commercials cannot be disjointed, and all its elements need to be meticulously engineered so that it is consistent, and so that it can connect successfully with the consumers. Given below are some strategies  which, when adopted , will add value to a brand.

The fact that the social media app TikTok has had a big impact on the landscape of social media platforms has been undeniable, especially throughout the last year. Formerly known as Musical.ly, the video-sharing app has over 2 billion users that share different visual-based content in video form. On the other hand, Instagram with over 1 billion active users, is known for its photo, as well as video-sharing capabilities, where its users can share visual content with the followers there.

There are some major differences between traditional and digital PR, with one of the main ones being digital tools such as backlinks, SEO, domain authority, and more. Additionally, these days, PR, social media, SEO, and content marketing are more intertwined than in the past, through utilizing all of the aforementioned tools in singular campaigns or promotional efforts.

People who have their own business ideas that they want to diverge from the regular corporate life for solopreneurship, should be employing efficient digital marketing strategies to help them succeed further in their business efforts. Digital marketing has become incredibly beneficial for small businesses, as it’s produced opportunities for businesses to promote themselves in cost-effective ways.

The pandemic has affected daily business and consumer behavior. To spark a dynamic interaction between a business and a consumer, social media has to be used creatively. Strategies must strengthen the relationship between a business and consumers. Digital media is intimate and ideas channeled through digital media are not just messages, but experiences. It would be better to plan a proactive strategy in the following ways.

One of the biggest differences between traditional and digital PR is that the latter is always conducted with SEO in mind. One of the goals of public relations outreach in the digital sphere is for companies to receive media coverage in digital news publications. The best way to achieve that goal is to create PR content campaigns that are newsworthy and are able to build brand awareness for the company. To reach that point, companies and PR agencies have to find new and different angles on everyday news topics,…

Early in June, many websites around the world, from international government agencies to media companies, to eCommerce websites, suddenly went offline. According to later reports, an unexpected glitch at one of the biggest providers of content delivery services, Fastly, managed to take down many websites worldwide. This led to many strong reactions on social media platforms, as many people started to wonder how vulnerable digital infrastructure really is.

Many companies in the tech industry tend to look at public relations as something that can be put off until the point that the company can start growing. After all, with both time and money being in short supply, public relations is not going to be something that naturally floats up to the top of the to-do list for companies. However, most of the time it’s actually public relations that is the key to growth for companies. This is because marketing campaigns take a lot of time to work,…