When it comes to influencer marketing, it can usually go in two directions – either the campaign will have a glowing success with excellent returns, or the campaign can fail. It can take the company several months or even years to recover from it. Both of these situations are relatively common in the digital marketing space.

With research reporting that brands and corporations plan to spend a considerable amount of their marketing budgets on Instagram influencers in the coming months, the mentioned outcomes can be a bit worrying.

Who would have known? A year after Facebook launched in 2005, just 5% of Americans had jumped aboard social media. According to Pew Research, fast forward to 2019, where the percentage of American adults using social media had risen to 72%.

What began as a nice gathering place for people to meet and get to know one another soon drew the attention of marketers who saw the huge potential so that today, social media is the favorite of many brands.

Successful marketers know the marketplace is constantly evolving and that they, too, must adapt to it. The pandemic threw an additional curve because it was neither expected nor anything any CMO had faced before. That was what global marketing services firm MATERIAL+ wanted to discover in a recent poll of experts. Some of the responses may be helpful.

Competition is expected to get tougher, and CMOs may wish to rethink what they believe they know about their customers. Some brands that responded to the pandemic with quick strategies to attract consumers are returning to strategies involving longer-term brand-building.

Apple has been training its target audience to be interested in its events and reveals from the very beginning – these people are always interested in the mysterious new products the company is revealing each year, they hold their breath in anticipation, and then critique both the products or their features, as well as the presentations themselves.

There is a high price to pay when making a bad first impression, and everyone has been in that position. Whether it was a weak handshake that tends to convey a lack of confidence or a wrinkled outfit that demonstrates a lack of care, laziness, or even no attention to details. There are plenty of ways that a meeting can go wrong from the get-go. Fortunately, there are several steps that anyone can take beforehand to ensure a smooth start and smooth sailings later on.

A poll asking how many people wished 2020 was over would likely result in a landslide of nearly 100%, saying “yes.” But the solution for leaders looking ahead into the new normal and managing employees during these times is challenging and would likely be scattered all over the board. Here are some tips on effectively addressing leadership and communications issues.

Believe it or not, but last year, there were more than a half-billion blogs published, and OptinMonster forecasts that the number of bloggers in the U.S. alone will have grown to 31 million by the end of 2020. A study by the digital tech firm also reported that when marketers make blogging a priority, they realize 13 times an ROI.