Creating an Effective Call to Action for Companies

Companies that want more consumers to convert have to appeal to the various segments of the target audience and the motivations they have to make a purchase so they can elicit the desired action from them. However, companies don’t need to simply put everything on the call to action to make sure that potential customers are going to convert. Instead, what companies can do is provide an idea to potential customers of what they can have once they go through the action that the company wants them to take. Then, companies can present the call to action to the audience. However, to make that call to action as effective as possible, it’s important for companies to grab the attention of…

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Developing an Influencer Marketing Strategy

Just a decade ago, the available influencer marketing partnerships that companies could utilize as part of their promotions were limited, only involving a dedicated number of industry bloggers and celebrities. But with the rise of influencers on social media, the market has become quite saturated, and companies have a relatively easy time developing campaigns when working with the right influencers. Most of the time, Instagram is the go-to platform for companies looking for influencers for their marketing campaigns. In the last few years, however, plenty of other platforms, such as YouTube, TikTok, and Twitch, have created their own influencers and influencer audiences . Sourcing Influencers Just like with most other marketing strategies, the first step in developing an influencer marketing…

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Boosting Digital Content Visibility

Overall, content that’s shared on Facebook gets about five hours of visibility in total after it’s first published. When it comes to Twitter, on the other hand, content gets about three hours of visibility. That means when it comes to getting the attention of the target audience, it’s not simply enough for companies to create and publish their content. Content Distribution Tools One of the ways that companies can increase the reach of their content on social media is to use content distribution tools and platforms. Many companies these days tend to spend a lot of time promoting their content through newsletters or on social media pages. While it’s a good idea for businesses to nurture their existing relationships with…

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Creative Promotional Efforts on Social Media

Recently, the tourism board of Vienna decided to create an account on the only social platform that allows nudity:  OnlyFans. This is because the board is protesting various platforms and their ongoing censoring of art from galleries and museums that depict nudity. Back in July, the new TikTok account for the Albertina Museum, which houses one of the largest print rooms in the world, was suspended and subsequently blocked because it was showing works by a Japanese photographer named Nobuyoshi Araki, who had photos of the female body. This forced the museum to create a new account. A similar incident happened in 2019 when the social media platform Instagram stated that a painting by Peter Paul Rubens had violated the…

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Aligning Marketing and Sales Teams in B2B Companies

For a number of companies, if the marketing and sales teams are not aligned, it creates big revenue problems. There are several things that can lead to misalignment between marketing and sales, including not tracking how effective a piece of content is with the audience, spending time on unproductive prospects, and salespeople not knowing how to cater to the audience. In addition, with the sales and marketing funnels becoming more convoluted, it’s easy for the two departments to misalign in a company. Traditionally, marketing departments have been in charge of generating leads, while sales departments account for the revenue. But this creates a very different point of focus with both departments, which can result in a disparity between their strategies.…

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How to Use Video Marketing

The popularity of video marketing will continue to grow largely because of the challenges of the pandemic. With new, unprecedented challenges, video content has not only become essential for marketing campaigns, but also for education, entertainment, sharing and collaboration. The pandemic has forced people to spend less time participating in physical interactions and  more time engaging with digital content. Given below are some tips that will help to develop a good video marketing strategy: Use Fresh Content  Videos can be creative and entertaining and  can offer something throughout the buyer’s journey. Using storytelling, visuals, and sounds, you can get the audience acquainted with the core of your brand. The animation video by Puma titled ‘Fatal Attraction’ makes Munster shoes appear…

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Using Live Content to Engage an Audience

Brands are increasingly leveraging live videos for better engagement. Consumers are significantly impacted by live videos. It is not easy to be able to stand out in digital channels and different formats should be created to attract the attention of the target audience. People enjoy live content and a business can definitely jump on this growing trend to generate sales and awareness. The popularity of live content Businesses cannot rely solely on images and pre-recorded videos to engage the audience. According to a survey, by 2026, the global live streaming business will reach a value of approximately $149 billion. For the audience, live content is appealing for a few reasons. They can ask questions, buy, and also interact with their…

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Storytelling in PR

Storytelling is an effective way to communicate , It helps to showcase a brand’s values and beliefs. A lot of brands use storytelling to demonstrate their values and beliefs. One has to consider the fact that storytelling is the essence of human thought and communication. Everything can be organized into a story and embedded in a narrative that enables us to remember and acknowledge. Stories give context and a framework within which all fragments have meaning. Stories Used by Professional Communicators For the professional communicator, there are sometimes too many stories and sometimes not enough. They have to take advantage of a host of common stories to be understood quickly. Context is important. It is worth looking at the foundations…

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Using tip sheets as PR material

A tip sheet is usually one page and has 5-12 tips on a certain topic. It also has a short introduction which is followed by numbered tips. Tip sheets are brief and have contact details at the end. They are publicity tools that are often neglected by many. Tip sheets can show off expertise and can explain to the reader how to solve a personal or professional problem. The structure The title of a tip sheet should clearly indicate its content. The introduction can be one to four paragraphs. The introduction is followed by numbered tips. The entire tip sheet should be written in a crisp and readable style. The aim of the title is to arouse interest among the…

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Developing a Content Formula

Many companies think that their content has to be innovative to attract the attention of the audience. Yet there are plenty of movies on the Hallmark Channel that share a similar plot as well as the same actors. Nonetheless, these films are quite successful on the channel. The type of repetitiveness included in them might sound like a formula for failure, but that’s not the case. In fact, the same repetitive formula has also been adapted by other platforms, including Netflix, to create other successful films and shows. The same logic can easily be applied to content marketing, and instead of having to constantly innovate and create original content, they can stick to a successful formula similar to how the…

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