Learn how behind-the-scenes content builds trust and transparency through process tours, team spotlights, and operational insights that create authentic connections.
Learn how legal and PR teams can collaborate effectively to manage public image while protecting legal interests through strategic workflows and crisis planning.
Learn how to use market maps to identify competitive clusters and gaps in journalism. Discover visual tools for analyzing industry dynamics and positioning.
Product feature removals and strategic rollbacks have become increasingly common in the tech industry, with companies like Google, Meta, and Twitter regularly adjusting their product offerings based on user feedback, strategic priorities, and market conditions. Managing communications around these “unlaunches” requires careful planning and execution to maintain customer trust and protect brand reputation. A well-crafted PR strategy can help companies navigate these sensitive transitions while keeping stakeholders informed and engaged throughout the process. This comprehensive guide will walk through the key components of building an effective PR plan specifically for feature removals and strategic pauses. Understanding the Stakes of Product Unlaunches When removing features or rolling back functionality, companies face unique communication challenges that differ from standard product launches. Users…
Learn how to collect meaningful community feedback for PR messaging using social media, surveys, and forums to build trust and create authentic communications.
Discover how AI-powered PR tools transform modern media outreach with distribution platforms, monitoring solutions and asset management systems for PR teams.
Learn how to transform your brand manifesto into a compelling pitch deck that secures funding. Discover design principles, storytelling techniques, and data strategies.
Learn proven techniques to pitch your product without sounding pushy or aggressive. Discover consultative approaches, effective questioning strategies.
Learn how to build an effective media pitching CRM system with personalization fields, automation workflows, and tracking tools to improve PR success rates.
Discover how to create comprehensive AI usage policies for communication teams with guidelines on ethical use, review processes, and security measures.