The world has come a long way since decades ago when McCarthy first created the four Ps of marketing: product, price, place, and promotion. In fact, he couldn’t have been able to predict the roles that both globalization and technology would have in the evolution of the marketing industry. These days, it’s the global marketplace that has the main influence on pricing strategies and product designs. The internet and globalization have managed to reduce the amount of large inventories and storage spaces. Companies have all turned into current manufacturing,…

In the last couple of years, TikTok, the rapidly growing short-form video app, has become one of the key platforms for companies to get the attention of their consumers. With over a billion active users, the platform and its unique algorithm that helps brands get discovered by consumers also helps companies connect with new audiences and engage with them. Although it might still be a fairly new platform, it has quickly turned into an essential tool for businesses to reach their audiences. Hashtag Involvement Once the pandemic started at…

In simple terms, big data refers to complex and voluminous data sets. Big data is revolutionizing marketing and sales while also  delivering results. It  helps businesses by offering valuable insight into their customers and potential customers. It also helps businesses learn how to streamline their important workflow processes. When it comes to marketing,  Big data is recognized as a staple resource for organizations. Marketing means using big data analytics to maximize its scope. Given below are the ways in which big data can be implemented in marketing strategies to…

These days, digital consumers expect companies to create personalized shopping experiences for them without making them feel like those same companies are stalking their buyers for information. In fact, many consumers prefer making suggestions to businesses themselves, instead of letting certain brands learn too much about them. Additionally, with the changes in the use of cookies across the internet, companies are facing a difficult path forward, trying to toe the line between consumers’ privacy and their convenience. Buyer Persona One of the most common tools that many companies seem…

For years now, Lush has been one of the global brands that have been vocal about various political and social topics. From partnering with Allout back in 2015 for the #Gayisok campaign to combating animal cruelty and even donating profits from its sales to keep the internet open, safe, and free for everyone, Lush is no stranger to high-stakes marketing decisions. The British cosmetics brand’s latest decision was to join the Global Anti-Social Media Policy, where the company took a pledge to stop sharing content across four of the…

Overall, content that’s shared on Facebook gets about five hours of visibility in total after it’s first published. When it comes to Twitter, on the other hand, content gets about three hours of visibility. That means when it comes to getting the attention of the target audience, it’s not simply enough for companies to create and publish their content. Content Distribution Tools One of the ways that companies can increase the reach of their content on social media is to use content distribution tools and platforms. Many companies these…

Companies that are looking to generate more sales and increase their bottom line can greatly benefit from using Instagram’s Live feature to promote their selling strategy. This is because the platform makes it extremely easy for users to find companies’ Instagram Live streams. Each time a user logs into the platform, the first thing that they see in the top bar is a horizontal list of all the people they’re following that are currently live streaming. So when a company regularly livestreams on the platform, it will stay at…

One of the most popular as well as cost-effective ways that companies can expand their digital presence these days is through influencer marketing campaigns. These days, about 75% of all brands end up working with influencers on their marketing campaigns for products or services. When these types of campaigns are implemented the right way, companies end up seeing a positive return on investment (ROI). Since it’s no longer enough for businesses to only use organic content, there are plenty of ways that companies can amplify their social media influencer…

In practically every marketing strategy, social media has become one of the core elements, with brands utilizing different platforms for different promotional efforts. Many marketers have started investing in various social media tools to help businesses stay consistent with the rate at which content is shared. Those tools help companies post regularly, track analytics, engage with the target audience, manage ads, and more. SocialPilot One of the best social media posting tools, that is also affordable for smaller businesses, is SocialPilot. It’s very functional and comes with powerful cross-posting…

To take control of events and avoid being overwhelmed by a crisis in PR, companies must prioritize planning in order to ensure that every eventuality is covered. An important part of a crisis plan is having a communication plan. If a company is faced with a crisis, then how quickly it responds, how it communicates, and the messages it sends out can affect the company and its reputation more than the incident itself. The ideal way to react to a PR crisis would be to respond as quickly and…