Optimizing LinkedIn Business Pages

Although most of the engagement on LinkedIn tends to take place between personal accounts , LinkedIn business pages have plenty of engagement potential when they’re properly optimized. A company’s business page on the platform can be used as a powerful communication and engagement channel. Additionally, the platform itself tends to frequently introduce new features for companies, which helps businesses add more tools to their social media marketing toolbox. Accurate Profile Information Given the fact that LinkedIn profiles are searchable on the platform as well as on search engines outside…

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Creative Promotional Efforts on Social Media

Recently, the tourism board of Vienna decided to create an account on the only social platform that allows nudity:  OnlyFans. This is because the board is protesting various platforms and their ongoing censoring of art from galleries and museums that depict nudity. Back in July, the new TikTok account for the Albertina Museum, which houses one of the largest print rooms in the world, was suspended and subsequently blocked because it was showing works by a Japanese photographer named Nobuyoshi Araki, who had photos of the female body. This…

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The Importance of UX Design in Customer Conversions

The primary driving force behind the growth of any business is what the customers prefer. These days most customers want an easy, fast, and efficient user experience when they open up a business website. That’s why companies need an excellent user interface and design that will meet the needs of customers. User experience (UX) refers to the experience that customers have when they visit a company’s app or westie. All of the aspects of the interaction between the customer and the company fall under the umbrella of user experience.…

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Direct to Consumer Marketing Approaches

It’s not easy to ignore the increasing popularity of direct-to-consumer (D2C) businesses, which started shortly before the pandemic. Instead of companies trying to find intermediaries to sell products to consumers, plenty of businesses decided to cut out the middleman and simply establish their own relationships with the customers. Having the entire buying journey under control by a single business means it’s a lot easier for companies to achieve their own retention and conversion goals. Additionally, this type of business approach also provides plenty of customer insights and cuts costs…

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Tips on Creating Impactful Promotional Campaigns

PR and marketing campaigns should encompass a significant portion of a company’s overall business plans. These campaigns are designed to identify target audiences and how companies can reach them . In order to create impactful promotional campaigns, there are certain questions that companies have to answer about their business vision, goals, strengths and weaknesses. How will the promotional plan support the company’s business goals? Before developing a promotional plan, the company should know what it’s trying to accomplish overall. The promotional strategy should tie into the company’s business goals…

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Communications Tips for Charitable Organizations

For charitable organizations that frequently have to rely on generous donations from their supporters, having effective PR and marketing strategies is crucial. Both of these strategies can work together to help charitable organizations build awareness around their cause and encourage people to donate more. However, most of the time, charities don’t have the same big communications budgets that other brands and corporations have, let alone all the other resources and connections that companies frequently have. Fortunately by applying some effective communications tips, charitable organizations can get the word out…

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The New Campaign for American Express

As an expert business partner and an accomplished marketer, American Express has announced that it is setting in motion its new campaign, ‘Let’s Go Shop Small’. It is investing over $100 million to inspire customers to support small businesses to help them recover from the loss of income during the pandemic. By using its platform, mex is able to capitalize on consumer sentiment emphasizing the value they place on local businesses and their desire to help. It is also remarkable how American Express used social media platforms to work…

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Spending Media Budgets to Defund Disinformation

According to Dictionary.com, disinformation can be defined as ‘deliberately misleading or biased information.’ Now more than ever, businesses face challenges in keeping  up with the ever-shifting landscape of harmful content online. Many businesses have been public about their worries regarding disinformation and how it affects our society. They are looking for solutions and many brands have introduced publishing and advertising policies to restrict what ads can run on their networks. The pandemic has somehow been conducive to disbelief in COVID-19 cures and climate change deniers. Advertising funds narratives that…

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Learning from Apple’s Marketing Efforts

Apple’s unveiling events have been memorable for over a decade– ever since the first iPhone was announced during a keynote address by Steve Jobs. Since then, practically every year Apple has announced a new, updated version of its flagship smartphone through announcement and launch events that have been eagerly awaited by millions of people. The latest announcement and subsequent launch have been just as talked about, with rumors flying everywhere regarding the latest iPhone updates and new features that users should be expecting. Apple has been one of the…

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Effective Promotional Strategy for TV

Adult Swim, the home of the popular cartoon Rick and Morty, recently shared a short promotional video for the cartoon, featuring Christopher Lloyd playing one of the main characters, Rick Sanchez. The promotional video made fans of the show incredibly happy because the inspiration for the show itself, according to the creator, was the film  Back To the  Future. In that film, a scientist and a young man travel through time and space, and the scientist is played by Christopher Lloyd. In the promotional footage for Rick and Morty,…

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