Marketing Campaigns and Positioning Statements

When it comes to portraying the messages a company wants to associate with its brand, the best tools that support that goal are the positioning statements and the point of view of the business. Using those tools can effectively accomplish the primary goal of company communications. It increases awareness of how the message and image of a business resonates with the target audience. Positioning statement A positioning statement is the first impression that a company makes on potential customers, journalists, and the public. They are meant to be short…

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Content Approval for B2B Companies

The relatively chaotic world of content marketing has been around for a while, but the pandemic managed to swiftly bring this chaos to an end. These days, over 80% of companies are using content marketing, with many stating that it’s an essential element of their marketing strategies.70% of companies state that they’re planning to make long-term investments into their content marketing efforts. However, despite being such a big industry, content marketing is still a relatively turbulent field, especially when it comes to getting content approval from consumers. Companies have…

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Facebook Ad Copy for Marketing Campaigns

There are several different strategies for creating ad copy for Facebook marketing campaigns. Companies have the option to create unique ad copy which gives small pieces of information to the users of the platform, and which gives users the rest of the information they need on the landing page once they open up the ad. Companies also have the option to parrot the ad copy from the landing pages they create. Different strategies will work for different businesses and target audiences, and testing each type of ad copy is…

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Cannabis Public Relations Success

One of the fastest growing and shifting industries is the cannabis industry. Although there have been plenty of efforts made with the goal of improving the movement, when it comes to state-specific laws, there are a lot of grey areas. According to experts, the cannabis retail industry in the US has already surpassed the yearly revenue numbers that are generated by the NFL. This happened in fewer than 5 years after it was legalized. With so much growth, there’s also plenty of uncertainty. Fortunately, public relations can help cannabis…

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Essential Blogging Tools for Companies

Most companies understand the benefits of blogging for driving results, but not every company can get its desired results from creating blog posts. Sometimes companies go through the trouble of setting up a blog, creating professional-looking posts, and trying different strategies to connect with potential consumers and grow the target audience, only to find out that none of this really works. In these cases, businesses have invested a lot of time and effort into developing blog ideas, creating content for their blog, and promoting that content with little to…

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Importance of Brand Messaging

Ensuring that its brand message is heard has always been important for businesses. However, the traditional approach of sharing a company’s mission statement with the public has passed, and now is the time for brand manifestos. The modern audience no longer finds a vague piece of copy that outlines general company goals attractive. These days, consumers aren’t interested in ambiguous objectives because they don’t have the time or energy to connect with a company’s superficial mission statement. Instead, consumers are looking for something authentic from brands to inspire them…

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Master These 3 Incredibly Popular Forms of Digital Communication

When deciding how to approach a digital marketing campaign, people naturally wonder what are the three most popular forms of digital communication. “Most popular,” because they want to be where the consumers are, using what they are using, and “three” because it’s a nice, clean easy number. Not too few to miss opportunities and not too many to cause distraction. When it comes to digital communication, there certainly are many ways to connect, thus there are plenty of opportunities for distraction. Loosely defined, digital communication applies to any electronic…

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Creating an E-Commerce Marketing Plan

Companies can’t risk neglecting to plan in today’s business landscape. Every single e-commerce business needs to plan out its promotional strategies so it can attract and retain customers in the digital space. Without a plan regarding an e-commerce marketing strategy, companies are not able to grow. On the other hand, companies that have an eCommerce marketing plan with quantifiable key performance indicators (KPIs) can be directly linked to a company’s overall goals, which ends up considering the overall marketing landscape in the e-commerce industry. Unfortunately, about half of all…

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Using Psychology of Ownership in Marketing Strategies

It is common for people to feel a sense of ownership over their things. While the possessiveness over objects is usually attributed to children, it seems that this innate sense of ownership tends to remain as people get older. It is so fundamental in human beings that marketing psychology focuses primarily on instigating this response in consumers , which builds an emotional connection between a customer and a brand. This phenomenon – where people feel emotionally attached to objects – is known in marketing as psychological ownership. What Does…

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Top Conversion Rate Optimization Strategies for Businesses

Companies are constantly trying to make their websites or even landing pages increase conversions faster, grow website traffic, and meet sales goals. However, according to research, the average conversion rate for most websites is a little over 2%. There are certain steps companies can take to improve conversions and a website’s overall success. Conversion rate optimization refers to the improvement of website actions that can result in increased conversions for a business. Although the most obvious type of conversion is the one that results in a financial transaction, even…

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