Measuring Thought Leadership Efforts
One of the most difficult aspects of any thought leadership efforts a company decides to pursue, is measuring the impact that those efforts have managed to generate that can benefit the company. Plenty of the advantages of thought leadership that companies can get need to be measured in ways that are beyond the attention span of a single business, however, the most straightforward measurement is in the form of direct sales that are linked to the thought leadership efforts from the company. Metrics No matter what the company wants to achieve through its thought leadership efforts, it’s important for the sales department inside the company to include these types of campaigns in their performance metrics, so that the source of…
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Content Marketing Basics for Businesses
One of the best ways for companies to promote themselves to the target audiences, while expanding their audiences and customer base is through content marketing. There are different types of content marketing efforts that companies can pursue, including creating and distributing content on third-party platforms, on social media, or even on the company’s own blog. There are also different types of content that companies can create for their content marketing efforts such as white papers, research reports, blog posts, video content, and more. Essentials The core material for content marketing efforts needs to be reinforced once the company has published it through different communication channels. This can be through paid marketing efforts such as advertising campaigns, where the company will…
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Combining Content Marketing and PR
If companies want to generate more positive results from their public relations and content marketing efforts, they have to combine the two. On one hand, for content to be able to generate a bigger impact, it needs to be supported by strong public relations efforts, and on the other hand, the public relations industry in general started massively adopting content marketing, as part of its promotional strategies. High-quality content requires companies to create attention-grabbing and compelling stories, and public relations professionals that ignore this newfound reality are not going to be performing as well as intended with the target audience. There are plenty of benefits that companies can get from combining their content marketing with their public relations efforts. Connections…
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Similarities in PR and Content Marketing
Both public relations and content marketing efforts tend to focus on shaping the public perception of a company with a target audience. This can be done by generating more brand awareness, and credibility, as well as thought leadership. The best practices in public relations have always included a type of content marketing effort in the past, however, they used to be seen as separate from content marketing back then. However, these days there are more and more similarities between content marketing and public relations efforts. In the past, public relations efforts used to be restricted to earned media, however, these days they can incorporate paid and shared, as well as owned media as part of an overall PR strategy. That…
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Tips for creating a company podcast
People want to consume information quickly these days. And written information may not go down well with everyone. Podcasts are becoming extremely popular and it is something that every company needs to do. A podcast is more personal and people who do not read blogs willingly listen to podcasts. Every business can start a podcast that can provide something of value to its listeners. Given below are tips on how to build a successful podcast. Draw on current issues Current issues can also mean current challenges that the company is going through at the moment. Those issues also have to be relevant for the audience. Hot topics of conversation within the organization can also be a part of the content.…
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PR tips for wineries
Whether it is a new brand, or an established winery, PR can help to increase visibility and establish trust. Wineries can always benefit from PR strategies. Whether a wine brand is a supermarket favorite or is ultra-premium, it can always do with a boost in sales. Given below are some PR tips for a wine brand that wants to expand its reach and tap into new audiences. Use storytelling We are living in uncertain times and in such challenging times, a PR professional can help to tell the story of a wine brand in a way that would be worthy of attention. To tell a story effectively, research should be carried out on the target customer. The story can be…
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Strategies for Increasing Twitter Engagement
There are a few different metrics that companies can keep track of when it comes to Twitter, such as the number of impressions, engagement, and more. The impressions metric is the number of times that people have seen the Tweet from a business, while the engagement is the number of people that engaged with it, which can range from liking and retweeting, to replying or even opening the link to see more. Companies can see the performance of the tweets they’ve published inside the Twitter Analytics Dashboard to keep track of the various metrics available on the platform. However, to improve those metrics, and especially the engagement, companies can rely on a couple of tried and true strategies. Content Companies…
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Marketing ideas for the fitness industry
People who are into fitness are gradually going back to brick and mortar fitness studios. Fitness studios will now need more creative marketing ideas so that they can generate more revenue. Effective marketing campaigns for gyms and fitness studios will help members to stay loyal for longer. Marketing campaigns used should be very sound for they will seek to engage with customers who have been through a lot of changes. Given below are ideas for marketing campaigns that would help the fitness industry to flex its muscles with confidence. Share different types of content Social media posts of gyms should focus on creating the best impression so that they can connect with their target audience. The audience can be given…
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Social media content plan for real estate
Social media is a great platform for any type of business to draw attention and real estate is no exception. When real estate agents have a presence on social media, they are able to close more deals and make more money. There are many opportunities for success for people who are ready to use social media to get more exposure and attention. Given below are social media marketing tips for real estate. Share important information Customers need relevant information so that they can make informed decisions about purchasing a house. Relevant industry news can help prospective clients. For instance,they can be informed about the change in interest rates. A real estate business should demonstrate the fact that it is well-informed…
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Essentials of Social Media Marketing
Social media marketing is able to help companies connect with potential customers, generate data on the customers, as well as interact with the target audience. In fact, social media platforms have allowed companies to connect with the target audience in a way that it was never possible before. It also allows companies an opportunity to reach the target audience in different ways and keep track of different metrics to better understand how well their campaigns are performing. Because of the dynamic nature of social media platforms and the way that everyone tends to interact with them, both passively and actively, companies can take advantage of these interactions by keeping track and measuring their performance. Data One of the biggest resources…
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