McDonald’s Abandons the Olympics
McDonald’s recently announced it would be parting ways with the Olympic Games after nearly five decades of public partnership. The fast food chain has been linked with the Games since 1968 when the company delivered burgers to athletes competing in the Grenoble Winter Games.
Read MoreCheck Out My Interview with Haute Living
I recently gave Haute Living a look inside my office, showed them the most essential items on my desk, and gave them insights to the way I run my agency, 5W Public Relations.
Read MoreWhat the 2017 Coral Sea Gala was Like
I recently attended the annual dinner commemorating the World War II Battle of the Coral Sea. I occasionally contribute to the Observer, so I shared my experience of the evening with them. Exclusive Black-Tie Event The black-tie event was held aboard the hangar deck of the U.S.S. Intrepid, an iconic New York City museum and a historic American vessel – but it certainly was not a New York, or even American, crowd. Among the few prominent New Yorkers present at the event were former Mayor Rudolph Giuliani; Rabbi Arthur Schneier of Park East Synagogue; and Marcus Moufarrige of Servcorp. Rupert Murdoch, News Corp founder and an Australian-born U.S. citizen, introduced the president. During his speech, Donald Trump thanked US and…
Read MoreWells Fargo’s Full Page Mea Culpa
Sometimes, when you’re the boss, you have to take the bullet, even if it’s not your fault. Such is the story of new Wells Fargo CEO Tim Sloan’s open letter on the pages of major newspapers, coast to coast. When a company makes a huge mistake, there are two big questions that immediately arise: “who will take responsibility?” and, “will consumers accept that?”
Read MoreCrafting a B2B PR Strategy to Help Grow a Business
Your B2B PR strategy happens to be a vital piece of an all-inclusive marketing program. If planned and implemented effectively, PR is a great lead generation, awareness and credibility tool for every B2B organization.
Read MoreThe Importance of a Name for a Startup
Brand Names aren’t all created equal. Some names fail to sell. It’s important to use names to stand out and remain memorable in a market crowded with options for customers.
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Members of Raider Nation call for boycotts
Judged primarily on the basis of fan enthusiasm, the Oakland Raiders are one of the most loved teams in all of professional sports. But the Silver and Black Pirates are already hearing mutinous rumblings from inside their fan base … unrest created by rumors the team will be moving to Las Vegas. The decision hasn’t even been made yet, and some fans are already calling for a boycott.
Read MoreAtlanta Officials Trying to Avoid Another Winter Storm PR Disaster
These days you can’t even have a winter-storm pileup on the freeway without it turning into a major PR incident and its backlash. Sometimes, though, the bad press is well-deserved. Back in 2014, a massive storm swept through Georgia, leading to massive gridlock on metro Atlanta freeways, during which people trying to get home from work were stuck on the interstate all night, unable to move in either direction.
Read MoreHow Snapchat succeeds in the crowded social app market
Think about how many apps have come and gone since Facebook landed on smartphones across the world. The number could quite literally be endless. More new apps are being released every day. Most fail, but others thrive. One of those that has done better than most is Snapchat.
Read MoreChili’s gets hammered for shaming veteran
The casual dining joint where anyone can come for a fun, friendly time and some delicious Tex-Mex inspired fare. But things were not so good for U.S. Army vet Ernest Walker when he sat down to lunch at a Cedar Hill, Texas Chili’s restaurant on Veterans’ Day.
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