Email Strategy Details that Improve Consumer Experiences
Businesses that are looking to improve their email strategy shouldn’t only have beautifully designed email templates to send out to their users’ inboxes . This is mainly because most people’s inbox folders are already cluttered and filled with random promotional messages. There are many different details and nuances that are more important with email strategies than attention-grabbing designs. Additionally, businesses should also be mindful of the way that their subscribers are reading their emails in the first place.
Read More
Getting Media Coverage Through High-Quality Content
When it comes to public relations and marketing campaigns, many businesses recognize how important high-quality is in their strategies. To achieve growth and success, companies have realized that they have to be involved across many channels to be able to connect with a target audience. Aside from email, social media, and company websites, media coverage is another core element of reaching a wide segment of the consumer public.
Read More
Differentiating a Company Through Promotional Efforts
For every business, one of the key components of success is their promotional efforts, because they’re one of the core elements of any business plan. When creating a plan, businesses also detail their promotional efforts, which include identifying the target audience, the best channels for engaging that audience, as well as analytics and metrics to understand how well the strategies are working.
Read More
Micro Moments and Marketing
The impact of the intensity of a moment can be far reaching. This relatively novel model for marketing is about the sea change that has been witnessed over the years regarding the way people consume media. A lot of our time is spent on mobile devices due to a multitude of reasons. According to Adrian Cohn, Director of Brand Strategy and Communications at Smartling,’’ A micro moment occurs when people reflexively turn to a device, – increasingly a smartphone , to act on a need to learn something, do something, discover something, watch something, or buy something.”
Read More
PR Strategies for a Panicked Audience
Public relations can be quite beneficial for companies in many different ways aside from building relationships with media outlets to receive positive media coverage or managing a very public PR crisis situation. One of those beneficial ways is to help communicate with a segment of the audience that’s panicked and create a calming effect. For instance, recently, the Colonial Pipeline suffered through a ransomware attack and had to pause operations for a couple of days which led to the panicked buying of fuel throughout parts of North Carolina. Although the situation has since passed, and things are going back to normal, the public’s response was completely normal.
Read More
How to write a short, concise marketing pitch
PR professionals do not need to be told how important a marketing pitch is. A good marketing pitch can get media coverage, financial backing, and public interest. Gone are the days of hour-long business presentations; no one has the time, patience, or attention span to sit through reams of data and charts. A solid, concise marketing pitch should not be longer than two minutes, tops.
Read More
Why consumers are focusing on value-based spending
Individuals want to support brands and companies that align with their independent values and beliefs. Recent events such as the pandemic have created new trends in retail and sales. Consumers want to help support local businesses and brands that align with their values. With people working from home, the need to go out with friends has lessened, meaning that consumers are spending less on average and focus on where their money is going and to whom.
Read More
Biography: 5 Ways to Improve your Bio
A short bio can be used almost anywhere– on resumes, social media profiles, personal or company websites, for example. A bio gives the reader enough information to get them interested. Here are five ways to make any bio a good bio. Figure out what the question is and answer it. A bio is a short profile of a person, and it should not chronicle every accomplishment and essential fact, only the ones that matter. When a potential client or employer reads a bio, they are looking for the answer to the questions, “Why should I hire you specifically. What makes you the best choice?”
Read More
What makes a podcast highly successful For A PR Campaign
PR firms have a unique challenge in this day and age of online media – and it’s not a lack of options. The fact is that there are so many options available for firms to get their message across, it can be difficult to tell if a channel is actually worth the time to invest in. Take podcasts for example. With video being so powerful as a medium that it has bridged the gap between television, film, and online videos – this just begs the question of how effective an audio-only medium like podcasts can actually be?
Read More
Callin’ the Brand
That’s what livestock owners refer to as the ability to read those hot iron-branded symbols on the hips of cattle and horses. Although branding cattle has been around since the 1500s, experienced marketers only recently got to recognize branding as an important key to KPI or key performance indicators. Last year, Forrester identified 13 B2B leaders whom they felt were outstanding examples. Some, like Adobe, Oracle and Salesforce are immediately recognizable. In spite of this evidence, a Gallup poll showed that only 29% of B2B customers they polled felt engaged.
Read More