What Ramifications will ESPN Coverage Shift Have on the Brand?
For years now, ESPN’s stable media channels have obeyed a hard and fast rule: “Stick to sports.” That rule was in play a few years ago when the network denounced an employee, Jemele Hill, for tweeting negative comments about the U.S. President. Recently, though, some people, both viewers and professional media critics, have noticed a shift, at least in the application of that policy.
Read MoreAuschwitz Memorial Blasts TikTok
TikTok is supposed to be funny. Of course, we all know humor is open to interpretation, and there’s an old saw in comedy that says you don’t know where the line is until you cross it. That’s not bad as a general rule in the funny business, but some fairly well-understood societal rules put some topics off-limits. At the top of the list? You probably already know. Unfortunately, and unbelievably, a lot of TikTok users never got the memo.
Read MoreHow Pepsi Created a Global Media Event Remotely
When the pandemic hit, Pepsi had just launched a brand new tagline for the first time in 20 years. The brand was also just coming off a very successful Super Bowl campaign for the Pepsi Zero Sugar. However, instead of putting all of the marketing campaigns on hold, Pepsi decided to shift gears, which included cutting the precious campaigns short and creating new packages that the brand could have an easier time adjusting under the newfound circumstances.
Read MoreLarson Tells Media he was “Just Ignorant”
Kyle Larson races for NASCAR, a sports brand that has spent some time this year, making strides in improving the racially-tinged stigma on the brand. However, Larson had also been branded. In fact, a recent story in the Associated Press asked a significant rhetorical question about the professional racer: “What do you do when the world believes you’re a racist?”
Read MorePromotions Heading into Race Day
Ask any racing fan, and they will tell you there’s absolutely no substitute for being there, in the stands, on race day. This year, though, has closed many of those stands to live spectators, making TV and the internet the only way to watch their favorite drivers compete in their favorite races.
Read MoreNFL Doc Says Expect Positive Cases
The NBA, NHL, and MLB are already back to living competition, without fans, but they’re playing. Some players and teams have had to stop or temporarily step away due to COVID-19 infections, however, play continues. This puts an even brighter spotlight on the NFL, which recently began training camp and has plans to begin playing live games in the coming weeks.
Read MoreIndian Matchmaker Creator Responds to Critics
When a producer succeeds in creating and broadcasting a popular television program these days, it’s almost a guarantee that there will be critics, both professional and amateur, letting the world know everything they think is wrong with that program. So it’s not surprising that critics have come after the popular Netflix program, Indian Matchmaking.
Read MoreGet the Most out of Virtual Meetings
Few people are raving fans of virtual meetings, but those are going to be the “new normal” for many companies for the foreseeable future. This prohibition likely includes frequent media roundtable discussions. Communications professionals can complain about it or learn how to get the most out of their virtual meetings.
Read MoreTyson Responds to Outbreak at Meatpacking Plant
Back in May, the Iowa Department of Public Health held a news conference and announced that 221 employees of the Tyson Foods pork processing plant at Columbus Junction had tested positive for coronavirus. That announcement sent a shockwave through the meat supply chain as retailers, already struggling with other COVID-related shortages, wondered if there would be more bad news and, if so, how they would be impacted.
Read MoreBrands Responding to Facebook Boycott
According to newly surfaced information, all of Facebook’s corporate advertisers such as Microsoft, Samsung, Starbucks, and Wells Fargo, ended up cutting the most amount of their advertisement investments, after the month-long boycott over how the platform has been handling discrimination and hate speech. Out of these corporations, Wells Fargo has reduced the least amount of their advertising spending, with an average daily cut of $111,200. The corporation was closely followed by Starbucks, which reduced its spending by approximately $111,500 per day.
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