Using Psychology of Ownership in Marketing Strategies
It is common for people to feel a sense of ownership over their things. While the possessiveness over objects is usually attributed to children, it seems that this innate sense of ownership tends to remain as people get older. It is so fundamental in human beings that marketing psychology focuses primarily on instigating this response in consumers , which builds an emotional connection between a customer and a brand. This phenomenon – where people feel emotionally attached to objects – is known in marketing as psychological ownership. What Does Psychological Ownership Mean? Psychological ownership is one’s feeling that a thing belongs to them or is a part of them. People feel psychological ownership over tangible things and intangible things, and…
Read More
Top Conversion Rate Optimization Strategies for Businesses
Companies are constantly trying to make their websites or even landing pages increase conversions faster, grow website traffic, and meet sales goals. However, according to research, the average conversion rate for most websites is a little over 2%. There are certain steps companies can take to improve conversions and a website’s overall success. Conversion rate optimization refers to the improvement of website actions that can result in increased conversions for a business. Although the most obvious type of conversion is the one that results in a financial transaction, even getting consumers to take the next step in their buying journey qualifies as a conversion. Data-Driven Decisions Many businesses find it tempting to assess their website performance through an internal lens,…
Read More
Social Media Ideas for B2B brands
As a part of their lead generation efforts, B2B marketers are posting more content on social media. Repetitive updates may fail to create an active online community around a business. It can be quite challenging to craft content and continuously come up with ideas for a B2B business’ social media strategy. Given below are some helpful content ideas for B2B business social media posts. Behind the Scenes Information Behind the scenes content can provide an opportunity to show the faces of the employees of an organization. If employees are happy and content working for a company, they will be willing to share their work-related experience on their social media feeds. This content also gives the audience a look into what…
Read More
Creative Spins With Everyday Strategies
Most companies ignore or overlook the frequently asked questions sections of their business website. However, the popular oat milk brand, Oatly, decided to put its own creative spin on this frequently ignored page. Instead of focusing on the questions that consumers have and giving them answers, the brand decided to dedicate a page to answer questions that have probably never crossed the minds of consumers, titling it, Infrequently Asked Questions. Some of the example questions that have never been asked include whether people need a permit to carry oat milk, or whether oat milk should be used outdoors or indoors. At first glance, these types of questions and answers seem to be unhelpful for anyone that’s actually looking to learn…
Read More
Importance of Brand Reputation
Brand reputation simply refers to the way others see a brand or what they think about it. A company with a favorable brand reputation enjoys the trust of its customers. A good market reputation also helps brands grow. With consumers across the world being hit hard emotionally, physically, and financially by the pandemic, brands need to innovate to continue to enjoy a positive reputation. A Top Priority Brand reputation is interlinked with brand identity. In building a brand identity, the power of word of mouth is undeniable. Reviews and referrals also play crucial roles. The mission and values of a brand explains the ‘why’ behind a brand, so stating these values is important too. The mission and values of a…
Read MoreBenefits of Pro Bono PR work
Pro Bono work involves services that are given free of charge. Free services can be given to people, charities, non-profits or communities who are unable to afford those services due to lack of funding. Pro Bono PR is purpose led work. This type of work does not only involve the joy of giving back, but it strengthens the image of a PR firm. Ways to do Pro Bono PR work Pro Bono PR work demonstrates community involvement. Providing free, issue-based, compelling stories can help refresh a firm’s pro bono program. For instance, while representing a school, the stories can center around lack of equipment or facilities, or around childhood nutrition. Such stories can also lead to multiple opportunities to engage…
Read More
Aligning Marketing and Sales Teams in B2B Companies
For a number of companies, if the marketing and sales teams are not aligned, it creates big revenue problems. There are several things that can lead to misalignment between marketing and sales, including not tracking how effective a piece of content is with the audience, spending time on unproductive prospects, and salespeople not knowing how to cater to the audience. In addition, with the sales and marketing funnels becoming more convoluted, it’s easy for the two departments to misalign in a company. Traditionally, marketing departments have been in charge of generating leads, while sales departments account for the revenue. But this creates a very different point of focus with both departments, which can result in a disparity between their strategies.…
Read More
Benefits of Online PR
Online PR should be a critical part of the overall marketing strategy of every business. Online PR should not be treated as an add-on. Rather, it should be part of the core strategy for attaining visibility. Online PR also generates leads, and supports other content initiatives. A company benefits from online PR because it demonstrates that a company is a serious player in the market. It makes this impression when it invests in a PR program. Given below are the major benefits of online PR; benefits that all businesses should be aware of. Expand a Company’s Reach Online PR is shareable on social media platforms, and provides an opportunity for businesses to tap into and leverage the reach of other…
Read More
Latest SEO Trends
For modern companies, SEO is a core marketing channel, since to generate growth for a business, consumers have to be able to find that business. At the very least, consumers need to see a business in their list of potential purchasing options. With the help of SEO, companies can gain more visibility by making their business websites rank higher on search engine results pages (SERPs). That means businesses need to spend a lot of time learning about SEO and staying on top of its latest trends to make their efforts more effective. In the last year, SEO has experienced significant changes, mainly due to the fact that now users are able to continuously scroll on their mobile devices instead of…
Read More
Strategies for Improving Conversion Rates
With every marketing campaign that companies create, they strive to increase their conversion rates. That’s because conversion rates play a big role in the success of a company’s business website. To be able to hit their targeted sales, companies need to grab the attention of their target audiences and convert those audiences. The average conversion rates are different for various industries and businesses. Conversion rates are an important metric to track for businesses looking to ensure that their campaigns are successful. Social Proof One of the ways that companies can improve their conversion rates is by adding more social proof to their business websites. Consumers generally don’t always believe what companies are saying, which means most statements have to be…
Read More