Social Media Crisis Management
A social media crisis can impact a brand’s reputation negatively. Every business needs a social media crisis management plan. A business should be able to identify and understand what risks and threats it would face during a social media crisis. The threats can be internal or external, they can be customer complaints or they can be customer dissatisfaction. Given below are steps a business should take to handle a social media crisis. Have Social Media Policy A company should have social media policy in place. This ensures that the employees know what they can and cannot do on social media platforms. This would also help to protect a company’s online reputation. When an employee has clear guidelines on what to…
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Tips on Generating Earned Media
Many companies that create content that’s going to be pitched to various publications tend to face rejection. In fact, it’s become a lot harder to generate earned media for companies as of late. That’s because plenty of publications have stopped accepting contributed pieces, and the ones that still do have fewer resources available to their editors, that already have a big workload. Because of that, many editors don’t have a lot of time to read through the pieces that are pitched to them in detail. Fortunately, they’re still ways that companies can generate earned media and get its benefits. Value When a company is trying to create and pitch content to publications, it needs to take two things into consideration.…
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Creating Stunning Public Relations Campaigns
Through public relations campaigns, companies can positively influence their brand perception of the target audience by managing the communication with the general public and media outlets. Additionally, with great public relations campaigns companies can generate website traffic, build credibility and brand awareness, engage the target audience, earn backlinks, and ultimately generate sales. There are several strategies that companies can use to create studying PR campaigns that generate success. Trends Companies can leverage what’s currently trending around the globe and use their creative skills to inject their brand messaging into the trend to generate more exposure. There are practically unlimited options for this and all that matters is that companies are creative and develop a timely response to the trending topic…
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Heineken’s Unique Bottle Opener
The success of a product depends largely on its relevance. A brand has to keep on figuring out ways to challenge itself and make a bigger impact. Heineken is a premium beer brand and is available in 192 countries. The brand stands for creativity and openness. The communication strategy of the brand has undergone several changes in the past few years. It has been putting a stronger emphasis on its product and the stories around it. Their brand message has been simplified so that it is understood consistently across the globe. A Functional Gadget Brands are already rolling out new technology that is useful and relevant. In keeping with this trend, Heineken has partnered with the agency Publicis worldwide to…
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Content Ideas for Instagram
It’s not always easy for companies to constantly develop new and fresh ideas for the content that they’ll be sharing with their audiences. Businesses can often struggle to come up with content that aligns with their overall business goals and is engaging for their followers. This is especially true for many visual platforms, such as Instagram, where companies are always looking to create a lot more engagement with their audiences. Product Information Companies can educate their followers on Instagram about things that are important for the business, or their products or services through their Instagram posts. These content pieces can either be what steps the consumers need to take before they start using a product or a service or even…
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Embracing Complaints and Retaining Customers
Exchange policies and money back guarantees are not enough to retain disgruntled customers. A displeased or disappointed customer is an opportunity for businesses. Handling complaints looks good for a business. Answering complaints is a great opportunity to keep customers and help a business to grow. Customer service is an opportunity to stand above the mass of competitors. Given below are ways to handle complaints and retain customers and increase profits. Be Human Customers are not just data points. The best way to handle a complaint is to show humanity while respecting the humanity of customers. It is easy to become defensive when faced with a complaint. Each complaint can contain an insight and it is essential to seek out the…
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LinkedIn Creator Tools for Growth and Business
Recently, LinkedIn decided to expand some of the tools and capabilities it provides to its users. These creator tools are incredibly effective at reaching the right audiences and growing the target audience for businesses. Between analytics and alerts, companies can really get a lot out of these new tools and features on the platform. Alerts Whenever a business has some great piece of content it wants to share, it always needs to ensure that all of the followers it has on LinkedIn will be able to see it. That’s what the content alert feature allows users to do because companies can now invite their followers to subscribe to the company’s posts. Through Creator Mode, LinkedIn automatically allows users to opt…
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PR and Inbound Marketing
PR and inbound marketing are crucial tools in a company’s marketing strategy. While PR and inbound marketing can share content, channels, and the tone of the brand – they may require different approaches for a successful campaign. The Difference Between PR and Inbound Marketing PR deals with how a company or brand relates to the public and its potential customers. It can also include appealing to the company’s shareholders, investors, and media persons. The primary purpose of PR is to promote a favorable reputation for the brand. It is usually accomplished by communicating the brand’s mission, goals, and prerogative through various media channels. PR remains essential for companies of every size – big, medium, and small. It is how the…
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Public Relations Strategy for Supplements
By 2026, the global dietary supplements industry is expected to reach over $210 billion, according to data analysis and reports from experts. This incredible growth is largely attributed to the increased awareness surrounding preventive healthcare, dietary supplements, chronic illnesses, and brand new promotional strategies that the industry’s brands are utilizing. These days, many brands don’t want to lose time, trust, or money if their supplement promotional campaigns aren’t meeting the right goals. After all, strong promotional campaigns can help companies in the dietary supplement industry improve their market visibility and draw in more customers, which increases revenue. Additionally, having strong offline and online brand strategies in place is a key element of supplement promotion for businesses that want to achieve…
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Best Practices in Email Design
One of the best ways that companies can reach their target audiences and customers is through email. However, given the fact that most companies know that information, there are plenty of active users in the market, which means it’s a very competitive space. To stand out from the crowd companies have to ensure that they have the right email designs, and are following the best practices. Layout Despite most emails having a lot of text-based content, it’s still considered to be a visual medium. That’s why it’s important for companies to create content that’s going to be visually engaging to the subscribers. To do that companies should avoid creating unorganized emails, or overstuffing their email with content. Instead, companies should…
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