Tag: consumer PR

Should You Bring Your CBD Product to Retail or DTC?

The popularity of CBD is on the rise, as people seek out its potential health benefits. As a result, there are more CBD products available than ever before. These products include oils, capsules, gummies, and topicals. There is still debate about whether products with low levels of CBD should be sold direct to consumers (DTC) or through CBD retailers. Defining “Low CBD Levels” “Low levels” of CBD refer to products with less than 0.3% THC, which are legal under federal law in the US but may still be illegal under certain state laws. THC is the psychoactive compound in cannabis. CBD levels can vary a great deal, and some products may only have trace amounts of CBD. Retail Retailing low-CBD…

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