Ronn Torossian Update

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Tag: GSA

May 7, 2018

Girls Scouts Promote Their Brand as “First Choice”

The Girl Scouts of the USA has a big problem on their hands. Sure, everyone still loves their cookies, and many, many girls still appreciate the program… But these are still troubling times for the GSA.

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Ronn Torossian CEO of 5W Public Relations

The latest news and insights in the Public Relations industry by Ronn Torossian, CEO of 5WPR, a top NYC PR Firm.

5WPR CEO Ronn Torossian on Dujour

Who is Ronn Torossian?

Ronn at Harvard Business School

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Ronn Torossian Update

Ronn TorossianRonn Torossian is the founder and CEO of 5W Public Relations, one of the 15 largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.

Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 175 professionals in the company’s headquarters in the iconic Helmsley Building in Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions.

Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His roster of client experience includes work for L’Oréal, Unilever, Walgreens, SAP NS2, Sparkling Ice, KRUPS, Zeta Global, Sinclair Broadcast Group, Wendy Williams, and others. He also has represented top global brands including Coca-Cola, McDonald’s and Microsoft.

His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie’s American Business Awards 2019 Entrepreneur of the Year, the ABA PR Executive of the Year and Ernst & Young Entrepreneur of the Year semi-finalist. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide.

Torossian has lectured on crisis PR at Harvard Business School, has appeared on CNN & CNBC, was named to PR Week’s “40 under Forty” list, is a contributing columnist for Forbes and the New York Observer, and his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations” is an industry best-seller.

A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities..