News and PR Insights from 5W Public Relations CEO Ronn Torossian

Tag: insights

Lion Air Crash leads to PR stumbling block for Boeing

airplane pr

On 29 October 2018, Lion Air Flight 610 was scheduled to fly from Jakarta to Pangkal Pinang in Indonesia. However, tragedy hit 13 minutes after take off with the flight crashing in the Java Sea, northeast of Jakarta. None of the passengers or crew on board survived.

The aircraft was a Boeing 737 MAX 8, and the incident was the first major accident involving the 737 MAX and the deadliest involving the 737 aircraft, resulting in both engineering and public relations challenges for Boeing and its executive team.

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NFL Found the Secret to Revival: Touchdowns

nfl public relations

For two years, the most popular, and one of the most profitable, programs on television suffered an ongoing consumer PR crisis. The NFL just couldn’t seem to get out of its own way. From Roger Goodell being booed during televised draft programs to the exodus of fans from live games and TV viewing, the NFL struggled to find solutions to their nagging troubles.

The issues, from the fans’ perspectives, were many: the deaths of legendary players from brain disease, unpopular rule changes, the anthem scandal, the so-called “coddling” of quarterbacks, and the off-the-field issues of well-paid players committing violent crimes and seeming to receive relative slaps on the wrist. As of this writing, it was announced a player accused not once, but twice, of domestic violence was signed by the Redskins just after being cut by the 49ers. Fans and critics raged.

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Dutch Rail Company Announces Reparations

dutch rail

What do you do when your brand is directly associated with unimaginable horror? Some wounds don’t heal, and some stigmas are not easy to wash away, but, sometimes, it’s still the moral thing to do to make an effort to take responsibility. This scenario was illustrated recently when the Dutch national railway company announced it would be setting up a commission to “investigate how to pay individual reparations” related to the railway’s role in deporting Jews during World War II. The company released a public statement calling its role in the mass deportation, ordered by the Nazi occupation force, “a black page in the history of our country and our company…”

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Effective Marketing Strategies You’re Probably Not Doing

marketing strategy

The primary goal for most marketing teams these days is to get the most out of your digital marketing campaign. While SEO and content marketing are the bread and butter of digital marketing, if you’re only using those methods then you are limiting the potential of your marketing campaign.

There are other effective methods that you can use as a digital marketer to maximize your marketing strategy and reach more people with your campaign. While these methods might not be an ‘one size fits all’, try someone new and different to find out what works for you. These strategies might be just what you need to reinvigorate your campaign:

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Unconventional Management Tips to Boost Team Performance

Strong and effective teams are usually the driving force behind a successful company. It has been shown time and again that when team member support each other and work cooperatively, they perform better than groups where the members are focused on their individual interest.

Every single person in the team from the CEO to intern has an important part to play when it comes to having an positive impact on team performance.An exceptional manager is able to understand this and the importance of a cooperative group dynamic. They find ways to piece together different pieces of a team to create a cohesive and functional unit working towards a common goal.

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Gold Medalist Offers Mea Culpa for Halloween Costume

halloween pr

Listen, in case you have never heard this before, the Internet is forever… and it’s not very forgiving. You can be a hero today, but mess up once on Twitter, and you may find yourself apologizing for weeks… if you can manage to salvage your career at all.

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Victoria’s Secret May Have a Generational PR Problem

victoria secret pr

Not that long ago, from a branding perspective, Victoria’s Secret practically owned the lingerie market. Even today, if you ask anyone over 40 to name a national lingerie brand, the majority will get to Victoria’s Secret quickly. But, as with many other established brands in many other markets, young people are trending away from this clothing brand.

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Harley Having to Answer for Yet Another Recall

harley davidson

For every automotive manufacturer, recalls will happen. Each one is an opportunity for effective, ineffective, or disastrous public relations. Most people will remember the GM consumer PR disaster in which the company held off on recalling parts that some later reported they knew could be defective. Those defects caused deaths and proved to be a major PR scandal for the company.

Then there was the Takata airbag PR nightmare, in which it was shown that the life-saving devices may be defective on many different models across a variety of different manufacturers. The scandal rocked the company, causing serious, permanent ramifications.

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Starbucks Offers Double Shot of Holiday Cups

starbucks pr

Remember “Cupgate” a few years ago? When Starbucks tried to go minimalist on their traditional holiday-themed cups, some people were fighting mad. Then there was last year’s cups, which invited customers to draw on them in order to “to create a culture of belonging, inclusion and diversity…” Once again, fury erupted in some quarters, leaving Starbucks to defend their aesthetic choices. While that upset passed quickly each time, leaving a general feeling of silliness about the whole episode, Starbucks has clearly not forgotten.

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NCAA and Big 12 Address with Ongoing Scandal

Another pre-season for NCAA basketball begins with yet another scandal in the headlines. A corruption scandal rocked the league last year, costing iconic coaches their jobs and muddying the reputations of some of the NCAA’s top hoops programs. 2018 is off to a similar start.

Recently, it was announced that star Kansas forward Silvio De Sousa will ride the pine “indefinitely” while the top-ranked Jayhawks wait to see what the consequences for his actions will be. De Sousa has been “connected” to the longstanding scandal in a way that may damage his eligibility. Some are already saying he may miss most or all of the season. It is considered certain he will miss the big season opener against Michigan State on November 6. Kansas fans and boosters are fighting mad.

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