November 9, 2018
Remember “Cupgate” a few years ago? When Starbucks tried to go minimalist on their traditional holiday-themed cups, some people were fighting mad. Then there was last year’s cups, which invited customers to draw on them in order to “to create a culture of belonging, inclusion and diversity…” Once again, fury erupted in some quarters, leaving Starbucks to defend their aesthetic choices. While that upset passed quickly each time, leaving a general feeling of silliness about the whole episode, Starbucks has clearly not forgotten.