June 18, 2018
Two elements of effective PR that you should never discount are timing and clever brand placement. Sometimes, all it takes to get noticed is to have your brand in a prime place at the right time. From red carpets and royal weddings, to sporting events and movies, product placement can be a very effective way to energize or introduce a brand. Just ask Kellogg’s.
Eggo waffles have been around for decades. Most American kids grew up eating them. In fact, it may have been one of the first things those kids – who now have kids of their own – learned to cook.