Measuring Thought Leadership Efforts
One of the most difficult aspects of any thought leadership efforts a company decides to pursue, is measuring the impact that those efforts have managed to generate that can benefit the company. Plenty of the advantages of thought leadership that companies can get need to be measured in ways that are beyond the attention span of a single business, however, the most straightforward measurement is in the form of direct sales that are linked to the thought leadership efforts from the company. Metrics No matter what the company wants to achieve through its thought leadership efforts, it’s important for the sales department inside the company to include these types of campaigns in their performance metrics, so that the source of…
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