The Gambling Industry Is Spending Its Marketing Budget Backwards
I have been in public relations for more than two decades. I have watched brands in almost every industry make some version of the same mistake: they spend heavily on channels that generate reach, and almost nothing on the channels that generate trust. They confuse awareness with credibility. They treat PR as a support function rather than a strategic investment. The U.S. gambling industry is doing this more aggressively than almost any category I have observed. And today, 5WPR published the data to prove it. The Gaming Trust Index is 5WPR’s first annual study of marketing spend allocation and brand credibility outcomes across the top U.S. sports betting, online gaming, and land-based casino operators. The numbers are striking. $3.9 Billion.…
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The new Gaming Trust Index analyzes $3.9B in gambling marketing spend, highlighting major gaps in PR and brand credibility.
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