Callin’ the Brand
That’s what livestock owners refer to as the ability to read those hot iron-branded symbols on the hips of cattle and horses. Although branding cattle has been around since the 1500s, experienced marketers only recently got to recognize branding as an important key to KPI or key performance indicators. Last year, Forrester identified 13 B2B leaders whom they felt were outstanding examples. Some, like Adobe, Oracle and Salesforce are immediately recognizable. In spite of this evidence, a Gallup poll showed that only 29% of B2B customers they polled felt engaged.
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Push Works and Matters
When fashion designer Laura Ashley said,” We don’t want to push our ideas on to customers. We simply want to make what they want,” she certainly wasn’t addressing strategy to her marketing people. CMOs know that push notifications aren’t just essential. Push works, and push matters.
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Alexei Orlov: Entrepreneur of Month
Founder and President of mtm choice worldwide, Alexei Orlov is a tested-and-tried pro in global marketing and business leadership. With extensive experience spanning 50 brands, 40 countries and 30 years, Orlov has built a reputation in delivering highly-targeted media optimization and brand activation. Prior to becoming an entrepreneur, being part of Volkswagen’s top Leadership Team, Orlov spearheaded the company’s commercial excellence in the Chinese division. Worth noting, Orlov was co-responsible for the brand’s integrity and marketing for the organization’s key brands. Brands in Volkswagen’s portfolio that benefited from Orlov’s marketing prowess include Volkswagen, Audi, Bugatti, Lamborghini, Bentley, Porsche, Seat, and Škoda. Key Insights from Alexei Orlov #1. Exciting Trend According to Orlov, a trend that really excites him is the rapid shift towards…
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Kraft Kills “Noods” Campaign After Customer Comments
Ask any stand-up comedian, and they will tell you that the way to find the line is to cross it. But that truism doesn’t always translate well. Just ask Kraft Foods. The company was forced to apologize and pull an online advertising campaign recently after its core target market rebelled against the theme and content of the message.
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BTS Dragged into Politics After Comments
Sometimes, an attempt at being appreciative and inclusive can go sideways. Just ask popular Korean boy band BTS. Recently, the leader of the band, who goes by the stage name RM, drew the ire of many in China for remarks RM made about “sacrifices” his countrymen have made in the past.
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Big 10 Conference to Kick Off in October
In August, college football conferences were asked to peer into their crystal balls and make a prediction about the safety of their student athletes in the age of COVID-19. Several conferences said they were going ahead with their seasons, albeit with some limitations and added regulations. The Big 10, however, home to such NCAA powerhouse programs such as Ohio State, Michigan, and Penn State, decided that the conference was not going to play, at least until spring 2021, if at all.
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Newton Ready to Build for his Future
When Tom Brady went south to Tampa, much of the attention usually paid to the New England Patriots went with him. “Tampa Tom” became the tagline and the hashtag, while New England just went to work, looking for a replacement for the six-time Super Bowl champion.
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Djokovic Ejected From US Open
This was already going to be a strange U.S. Open. With some of tennis’ top stars not even bothering to show up for the competition due to COVID-19 concerns, most expected tennis superstar – and number 1 ranked player – Novak Djokovic to run away with the title in the men’s division. That, as it turned out, was not to be. Instead, Djokovic was tossed out of the tournament after hitting a line judge with an errant ball. At the time, Novak was trailing in the first set of his fourth-round match against Carreno Busta. Angry with himself and his play, while walking off the court, Djokovic smacked a ball, which, according to press reports, “flew right at the line…
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Netflix Flexes Talent for Picking Winners and Getting the Royal Treatment
Ever since Netflix started producing original content, the streaming service began to transform the small screen marketplace. With massive hits like Stranger Things, Orange Is The New Black, Narcos, Daredevil, and Ozark, the streaming service changed the way people watched – and talked about – television, while transforming the kind of programming people could see on TV. Sure, there have been some “misses” over the years, but for the most part, Netflix has gotten significant to acceptable ROI from its original programming.
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Facebook Doubles Down on Challenging Misinformation
Social media titan, Facebook, is continuing to position itself and a tech brand fighting back hard against misinformation. After a fiasco during the last presidential election that brought the company year after year of negative publicity and bruised consumer PR, Facebook is promising to do better, as Americans prepare to vote in the next Presidential election this November. In a recent statement, Facebook said the platform would be “restricting” new political ads up to a week prior to election day, as well as removing posts that “convey misinformation about COVID-19 and voting.”
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