Category: In the News

Duck! Now, What?

The sad and recent tragic mass shootings in two U.S. cities may have caused many folks to not only re-examine their position on firearms and gun control but also how they might react if a similar incident happened to them and their family.  What goes through a person’s mind when a crisis involving them suddenly and unexpectedly occurs?

Public relations professionals should also be asking themselves some questions if an incident occurred involving numerous deaths and their company directly or indirectly.  Here are three possibilities we hope will never occur but for which PR people need to be prepared. They should be considered so you’re not caught totally off-guard and left behind in the media frenzy of what some are now calling an epidemic regarding the latest mass shootings.

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The Growing Pay Gap Between Journalism and Public Relations

Most people aren’t aware that journalists and public relations professionals share a number of mutual goals like communicating with the public, building trust, and sharing stories. Yet in spite of the similarities, there’s a growing gap in pay between these two professions. Why is that so?

For one, there’s been a steady decline in the number of newspapers in the United States. In 1970, there were 1,748 daily newspapers. By 2016, the number had dropped to 1,286. The number of public relations professionals working in PR agencies alone at the end of 2016 was 58,489. And that didn’t include those working for corporations, associations and other organizations.

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Sweden’s Airline Industry has a PR Problem

In recent months, climate activists across Europe have stepped up their efforts to convince travelers to skip air travel, with infamous Swedish schoolgirl and campaigner Greta Thunberg spearheading the trains-over-planes movement. At the same time, “flygskam”, or flight shame, has become a new buzzword in the Scandinavian country, and the airline industry has responded by saying it is “hellbent” on reducing emissions.

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How to Create Community with Marketing

community marketing

Even as the consumer world moves closer to home, with services and commodities available at the push of a button, we all still crave a bit of human interaction.

As more customer service models are going towards outsourcing or automation, industries such as fitness and food are providing options that don’t require customers to leave the house, and more people rely on their mobile devices for communication, it’s no wonder that we all get a bit lonely sometimes.

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Boeing: A Case Study in How Not to Manage Your PR

As one of corporate America’s most recognizable brands, you would think Boeing would be well-poised to deal with public relations crises of all shapes and sizes. Indeed, as a major exporter and military contractor, Boeing has deep pockets when it comes to lobbying in Washington; you would think this kind of spending would carry through to the firm’s PR department.

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Entrepreneur of the Month: Michael Cammarata

Michael Cammarata has been an entrepreneur with a unique business sense for longer than many people even know what they want to do with their lives. Earning his first million dollars at the young age of 13, he invested that capital into industries such as biotechnology, entertainment, advertising, and electronics.

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Apple v. Qualcomm: A PR win

The scene is this: The opening arguments for Apple vs Qualcomm are well underway in the Southern District of San Diego, with the US District Court Judge Gonzalo P. Curiel first disallowing, then reversing his decision and allowing live tweeting. Included in the passionate arguments are allegations of double-dipping, talk of KFC and its secret recipe, debates over chicken and potatoes. Who says the world of corporate law is a dull one?

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Utilizing  Current Events for Marketing Purposes

marketing purpose

The Red Cross recently had a brilliant marketing scheme. In an effort to drive up blood donor numbers, the nonprofit organization leveraged the upcoming season premiere of the hit HBO series, Game of Thrones, for its marketing campaign.

“Bleed for the throne.”

The slogan was paired with a red-tinged artist’s rendering from a Game of Thrones scene and the font associated with the show’s title letters.

At the very least, the campaign accomplished one goal: to start a conversation. Game of Thrones, with its millions of loyal fans, has a marketing power that other brands are attempting to harness. But this is a smart strategy! Leveraging current events can often be the fresh air that a brand needs to spin out some new marketing materials.

So how does a brand take advantage of current events for marketing purposes? Of course, this has to be done in good taste (unless a brand simply doesn’t care about reception and simply wants to make a splash — that is a different conversation!).

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Scheer’s mass text a bold but risky move

newspaper cyber attack

Receiving an unexpected text messages can catch anyone off guard, especially when it comes from a federal political leader. Even so, it’s part of a new strategy from the Conservative Party of Canada.

In provinces without a carbon pricing system in place, including Saskatchewan, Manitoba, Ontario and New Brunswick, residents have been on the receiving end of a text message campaign launched by Conservative Party leader Andrew Scheer.

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Twitter’s Jack Dorsey is a PR nightmare this week

While Facebook, Pinterest, and YouTube are falling over themselves working to keep deadly anti-vaccination rumours and hoaxes from receiving the attention they so desperately seek, Twitter’s Jack Dorsey seems bent on doing the opposite.

Dorsey has been on a media rampage in recent weeks, sitting for interviews with a host of podcasters including author Ben Greenfield on Greenfield’s podcast. In relation to the latter, Dorsey tweeted (of course): “[I] appreciate all you do to simplify the mountain of research focused on increasing one’s healthspan! Grateful for you.”

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