Category: In the News

Elon Musk adds to Tesla PR woes

elon musk public relations

Everyone’s favorite tech-ego Elon Musk has escalated his feud with the Securities and Exchange Commission, hitting back at accusations by regulators that he violated his settlement with the agency by posting “inaccurate and material information” about his firm on Twitter.

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This Bud’s for Her: Beer Giant Celebrates Women with Updated Ads

budweiser pr

In a tip of the hat to International Women’s Day, Budweiser dusted off some of its old-school advertising, recreated with a more modern sensibility. Many described the side-by-side adverts as “jarring” or “very telling.” But the end result for Budweiser was a strong wave of people congratulating the brand for taking the lead on this social issue in their industry.

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As Brexit Approaches, Messaging Becomes More Impactful

brexit public relations

As the deadline for the expected “Brexit” of the United Kingdom from the European Union draws closer, the messaging from British lawmakers is becoming more pronounced and emphatic. All involved want to be seen as being on the right side of history on this, and they also want to have some leeway just in case their current position doesn’t work out as planned.

Prime Minister Theresa May, who narrowly survived a no-confidence vote earlier this year, is putting on a brave face after two different rejections of her plans to manage Brexit. May has been strong in her insistence that Brexit will work out well for Britain, and that the country will not leave the EU without a firm agreement.

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Brian Gefter: Entrepreneur of the Month

Brian Gefter is a name synonymous with hospitality within the Food and Beverage industry.  Over a decade ago, Gefter along with business partner Michael Satsky understood the need to develop a truly private and selective Food and Beverage brand.  It was then, Provocateur was born.

The duo opened the first location in NY’s fashionable meatpacking district and have since expanded Provocateur into a global hospitality brand.  Today, their vision can be experienced internationally with an expanding list of permanent and seasonal locations including Brazil, Dubai, France, and Spain.

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Goldman Sachs Earns Media with New Dress Code

goldman sachs

When you think about brands celebrating casual Friday, banking and finance is not the first industry that comes to mind. In fact, the de facto uniform for the top brands in the industry has been buttoned up and high-class for so long, it’s practically unthinkable to represent big banks and investment groups wearing anything less than a custom-tailored suit and tie.But, in a recently leaked memo, Goldman Sachs has decided to relax its famously strict dress code, creating a new “firm flexible dress code.” That code, reportedly, includes concessions to “the changing nature of workplaces generally in favor of a more casual environment…”

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Target Aims Right at Kids for Winning PR

children marketing

For years now, Target has been focused on becoming the go-to big box retailer for stylish Millennial and Gen X moms. This effort has involved bucking certain longstanding retail norms. The campaign has largely been successful.

The brand hit it big with its Cat & Jack kids clothing line, enticing parents who want inexpensive but more stylish clothing for growing children. But some shoppers complained of gaps in the store’s children’s clothing lines. Cat & Jack was great and all, they said, but not quite hip enough.

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Four ways to save time on marketing efforts

marketing cost

Let’s face it – marketing can be time consuming, and if you don’t have a team working 24/7 dedicated to marketing efforts, it can take a away big chunk of your day. However, if you’re not spending enough time on marketing then it could affect your business prospects and stall growth. It’s a Catch-22 and a tough question for many businesses: should you spend more time developing and improving your product or more time marketing and selling it?

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Arizona PR Scrutiny Reveals Good Reasons to Have a Plan in Place

arizona public relations

Voters in Arizona, as well as some lawmakers and media representatives are currently asking the state charter board why it’s spending thousands of dollars each month on a single contractor for “ill-defined media relations” work.

According to reports, the state hired PR representation back in 2017, when it faced “critical media reports” relative to “financial self-dealing and mismanagement” in the Arizona charter sector. The PR professional at the heart of this matter responded to the media critique by saying:

“While I don’t speak for the Board, my recollection is that the Board and charter schools generally had become the subject of intense media focus back in 2017, including a significant number of negative stories…”

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Apple is Tackling Data Privacy PR Head-On

apple pr

In a radical break from the Big-Tech norm, Apple CEO Tim Cook has called on the US government help internet users control the collection of their personal data. In an op-ed for Time magazine, Cook asserts that consumers should have the power to “delete their data on demand, freely, easily and online, once and for all.”

Cook’s pledge is pitted heavily against the “shadow economy” of data brokers, firms that ply their wares via the collection and sale of personal data reaped from digital tracking. Think Facebook’s 2018 data sharing scandal, of Cambridge Analytica and Trumpian fame.

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Struggling to Compete, Hulu Drops Price Point

hulu

Sometimes, the best way to win goodwill and hang on to slipping market share is to employ an old-fashioned price drop. This is especially effective when the competition just raised their rates. At least, that seems to be the thinking behind the surprise announcement that Hulu would be dropping the price of its least-expensive subscription by two bucks. Now, Hulu’s basic plan, which still includes advertisements – a point of contention for streaming customers – will only cost $6 per month, at least, as of February 26. The on-demand streaming service without ads will remain $12.

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