Category: Insight

How To Land Podcast Guest Appearances Through Effective Outreach

Learn strategies to secure podcast guest spots through personalized outreach, audience research, and compelling pitch creation. Guide includes email templates and follow-up tips.

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Using Trend Reports for Long-Tail PR Success

Learn how to maximize PR campaign success by using trend reports. Tips on timing, content syndication, social media promotion and measuring long-term impact.

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How Data-Backed Press Kits Improve Journalist Engagement and Media Coverage

Learn how data and statistics in press kits boost media coverage, with insights on improving journalist engagement through evidence-based PR strategies and visual content

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How To Craft Reverse Pitches That Prioritize Value And Audience Needs

Learn how reverse pitching in PR prioritizes journalists’ needs and audience value over promotion, leading to stronger media relationships and better coverage results.

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Harnessing Sensory Marketing: Why Brands Are Making It Personal

Learn how sensory marketing and brand texture create deeper consumer connections through multi-sensory experiences in marketing campaigns that boost engagement by 70%

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Turning Compliance and Legal Messaging into Media Stories

Learn how to transform complex legal and compliance updates into engaging media stories while maintaining accuracy and connecting with stakeholders through effective storytelling

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How To Handle Surprise Press Features Effectively

Learn how to effectively manage unexpected media coverage with strategies for rapid response, stakeholder communication and reputation management in surprise press situations

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How New Businesses Can Compete With Established Brands Through Reputation

Learn how new businesses can build a strong reputation and compete with established brands through quality, social media, community engagement and customer service

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Leading Through Uncertainty: 4 Tactics For Guiding Your Team

Learn how leaders can guide teams through uncertainty with transparent communication, clear frameworks and regular updates for building trust and team cohesion

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Redesigning Corporate Social Media for Press Appeal

Learn proven strategies to optimize your business social media presence with press-friendly content, effective media tagging & authentic storytelling for better coverage in 2025

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