How to Build Customer Loyalty with PR
Public relations is a strategic field of marketing that helps organizations communicate with their audiences. It is used by brands to build brand awareness, gain new customers, retain existing customers and increase sales. Effective PR also helps brands protect their reputation in the event of negative press coverage. PR is an affordable alternative to advertising, as it allows companies to reach more people without paying for expensive ad space. By creating positive relationships with journalists and bloggers, PR professionals can amplify brand messaging by getting featured in media outlets around the world. For consumers, this means they’re able to consume content that is relevant and interesting to them in an environment where they feel safe sharing their thoughts publicly. The…
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Community Relations and PR
Community relations refers to the work a business does to get goodwill in the community. They are social outreach programs that help a business to build credibility and lead to an understanding of the responsibility a business has in its local community. It can include donating to local causes or sponsoring local events. Listen to the Public Before embarking on a community relations project that affects the community, regulators will need the organization that is doing the project to consult with the public. Consulting with the public doesn’t have to be counterproductive. The right approach may enrich the plan and improve its likelihood of success. The community relations process is made up of one part listening and many parts informing.…
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Understanding the Needs of Customers
Every business needs to build a strong sense of customer service. Whatever the business model, the customer must be happy with the product and the value they receive. Customer needs are the needs that customers have when they come in contact with a business. A customer will not buy a product if they do not believe that they need it. A business will not be able to persuade customers to buy what they are offering if it does not understand a customer’s needs. Types of Customer Needs Customer needs can be divided into three main types, social, emotional, and functional. Again, there are customer needs that a business needs to consider. They are convenient, choice, price, and quality. Customers always…
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Public Relations Strategies for Travel Companies
The travel industry is a very crowded space with plenty of companies trying to compete for the attention of their target audiences and convert customers. To grow a travel agency, it’s important to utilize a great public relations plan, and choose the right strategies. Content Marketing Companies in the travel industry need to create attention-grabbing and valuable content to generate more website traffic and convert customers. That’s because these types of businesses need to have a digital presence and the best way to do that is through effective content. Businesses can create their own content, as well as work with people in the media and influencers to create recommendations for their customers that can influence the purchasing decisions regarding products…
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Social Media Crisis Management
A social media crisis can impact a brand’s reputation negatively. Every business needs a social media crisis management plan. A business should be able to identify and understand what risks and threats it would face during a social media crisis. The threats can be internal or external, they can be customer complaints or they can be customer dissatisfaction. Given below are steps a business should take to handle a social media crisis. Have Social Media Policy A company should have social media policy in place. This ensures that the employees know what they can and cannot do on social media platforms. This would also help to protect a company’s online reputation. When an employee has clear guidelines on what to…
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Tips on Generating Earned Media
Many companies that create content that’s going to be pitched to various publications tend to face rejection. In fact, it’s become a lot harder to generate earned media for companies as of late. That’s because plenty of publications have stopped accepting contributed pieces, and the ones that still do have fewer resources available to their editors, that already have a big workload. Because of that, many editors don’t have a lot of time to read through the pieces that are pitched to them in detail. Fortunately, they’re still ways that companies can generate earned media and get its benefits. Value When a company is trying to create and pitch content to publications, it needs to take two things into consideration.…
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Creating Stunning Public Relations Campaigns
Through public relations campaigns, companies can positively influence their brand perception of the target audience by managing the communication with the general public and media outlets. Additionally, with great public relations campaigns companies can generate website traffic, build credibility and brand awareness, engage the target audience, earn backlinks, and ultimately generate sales. There are several strategies that companies can use to create studying PR campaigns that generate success. Trends Companies can leverage what’s currently trending around the globe and use their creative skills to inject their brand messaging into the trend to generate more exposure. There are practically unlimited options for this and all that matters is that companies are creative and develop a timely response to the trending topic…
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Heineken’s Unique Bottle Opener
The success of a product depends largely on its relevance. A brand has to keep on figuring out ways to challenge itself and make a bigger impact. Heineken is a premium beer brand and is available in 192 countries. The brand stands for creativity and openness. The communication strategy of the brand has undergone several changes in the past few years. It has been putting a stronger emphasis on its product and the stories around it. Their brand message has been simplified so that it is understood consistently across the globe. A Functional Gadget Brands are already rolling out new technology that is useful and relevant. In keeping with this trend, Heineken has partnered with the agency Publicis worldwide to…
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Content Ideas for Instagram
It’s not always easy for companies to constantly develop new and fresh ideas for the content that they’ll be sharing with their audiences. Businesses can often struggle to come up with content that aligns with their overall business goals and is engaging for their followers. This is especially true for many visual platforms, such as Instagram, where companies are always looking to create a lot more engagement with their audiences. Product Information Companies can educate their followers on Instagram about things that are important for the business, or their products or services through their Instagram posts. These content pieces can either be what steps the consumers need to take before they start using a product or a service or even…
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Embracing Complaints and Retaining Customers
Exchange policies and money back guarantees are not enough to retain disgruntled customers. A displeased or disappointed customer is an opportunity for businesses. Handling complaints looks good for a business. Answering complaints is a great opportunity to keep customers and help a business to grow. Customer service is an opportunity to stand above the mass of competitors. Given below are ways to handle complaints and retain customers and increase profits. Be Human Customers are not just data points. The best way to handle a complaint is to show humanity while respecting the humanity of customers. It is easy to become defensive when faced with a complaint. Each complaint can contain an insight and it is essential to seek out the…
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