LinkedIn Creator Tools for Growth and Business
Recently, LinkedIn decided to expand some of the tools and capabilities it provides to its users. These creator tools are incredibly effective at reaching the right audiences and growing the target audience for businesses. Between analytics and alerts, companies can really get a lot out of these new tools and features on the platform. Alerts Whenever a business has some great piece of content it wants to share, it always needs to ensure that all of the followers it has on LinkedIn will be able to see it. That’s what the content alert feature allows users to do because companies can now invite their followers to subscribe to the company’s posts. Through Creator Mode, LinkedIn automatically allows users to opt…
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PR and Inbound Marketing
PR and inbound marketing are crucial tools in a company’s marketing strategy. While PR and inbound marketing can share content, channels, and the tone of the brand – they may require different approaches for a successful campaign. The Difference Between PR and Inbound Marketing PR deals with how a company or brand relates to the public and its potential customers. It can also include appealing to the company’s shareholders, investors, and media persons. The primary purpose of PR is to promote a favorable reputation for the brand. It is usually accomplished by communicating the brand’s mission, goals, and prerogative through various media channels. PR remains essential for companies of every size – big, medium, and small. It is how the…
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Public Relations Strategy for Supplements
By 2026, the global dietary supplements industry is expected to reach over $210 billion, according to data analysis and reports from experts. This incredible growth is largely attributed to the increased awareness surrounding preventive healthcare, dietary supplements, chronic illnesses, and brand new promotional strategies that the industry’s brands are utilizing. These days, many brands don’t want to lose time, trust, or money if their supplement promotional campaigns aren’t meeting the right goals. After all, strong promotional campaigns can help companies in the dietary supplement industry improve their market visibility and draw in more customers, which increases revenue. Additionally, having strong offline and online brand strategies in place is a key element of supplement promotion for businesses that want to achieve…
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Best Practices in Email Design
One of the best ways that companies can reach their target audiences and customers is through email. However, given the fact that most companies know that information, there are plenty of active users in the market, which means it’s a very competitive space. To stand out from the crowd companies have to ensure that they have the right email designs, and are following the best practices. Layout Despite most emails having a lot of text-based content, it’s still considered to be a visual medium. That’s why it’s important for companies to create content that’s going to be visually engaging to the subscribers. To do that companies should avoid creating unorganized emails, or overstuffing their email with content. Instead, companies should…
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Addiction and PR
In the last few years, the growing addiction crisis around the country has led to various treatment centers popping up left and right. The rehab industry has since turned into a very tight competition space, with facilities having to improve their promotional strategies to try and bring in new patients. Just a few decades ago, PR and marketing strategies for most addiction treatments were generally driven by local efforts in various communities. However, today it’s a lot different, with companies having to tap into various promotional strategies to reach more potential new patients effectively and quickly. However, with addiction being a very sensitive topic, it’s not always easy to promote this type of service. That means companies have to utilize…
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Top CRO Strategies for Companies
There are many strategies that companies can use when optimizing their conversion rates, and most of the time, every business needs to figure out what its target audience is going to respond to most, which drives positive results. However, there are several conversion rate optimization strategies in marketing that companies can test and implement, that are more than likely to generate good results. Qualified Leads There are times when a website visitor wants to simply make a purchase and skips parts of the buying journey, choosing to immediately communicate with a sales representative. To encourage those types of highly qualified leads, companies should be taking very specific actions that encourage those visitors to convert in the future through clear and…
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Types of Digital Ad Campaigns
About two out of every three companies use digital ads to get new customers, and the global digital advertising spend is predicted to increase by over $600 billion in the next couple of years. Digital advertising is a form of paid marketing effort that utilizes digital channels to promote products and services. The cost of this type of advertising is a lot lower compared to traditional advertising channels, which is very affordable for businesses of all sizes and across all industries. Paid Ads One of the most important digital advertising channels is paid search ads. Most of the digital interactions that consumers have with businesses tend to begin with search engines, which makes search engines a great place for companies…
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Preparing an Organization for the Post-Pandemic World
Innovations were changing the nature of work before the pandemic. The pandemic made organizations rebuild themselves to become future-proof. People across the world are preparing themselves to return to physical offices. Businesses are now trying out new strategies, which, when implemented effectively, will help them enter the modern era of business management. Given below are measures that organizations can adopt to manage their teams and recover from the pandemic. Think Ahead The pandemic has redefined what people mean by working productively. Organizations need to think what skills will be of prime importance in a tech-enabled future. Such skills should be developed in the current workforce, and employees should be actively recruited for them. For instance, Woodside Energy, an Australian natural…
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Driving Traffic From Organic Search
The best way for companies to improve their SEO efforts and increase their search engine results pages rankings is by driving traffic from organic searches. There are a couple of strategies that can help companies achieve that goal, and all of them focus on various details regarding their business websites. Core Web Vitals In 2020, Google introduced Core Web Vitals as an important ranking factor for search results. The Core Web Vitals rank the overall health of a company’s website in terms of the user experience. The Core Web Vitals are broken down into three different categories, including the largest contentful point (LCP), the first input delay (FID), and the cumulative layout shift (CLS). According to a study from last…
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Effective PR Options for Fintech Companies
Companies in the fintech industry that deal with cryptocurrency payments can greatly benefit from communications strategies that bridge the knowledge gap that many journalists or consumers might have about their niches or industry. Fintech is an industry that is rapidly shifting and changing, which makes it a bit difficult for most mainstream media outlets and everyday consumers to keep up with its latest trends and strategies. That’s why companies in this industry should focus on translating and effectively communicating their core messages and developments to target audiences. This will help them upgrade, scale, and improve operations and bottom lines. Communication It’s important for companies in the fintech industry to have a tailored communication strategy for every announcement they make. For…
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