Content Approval for B2B Companies
The relatively chaotic world of content marketing has been around for a while, but the pandemic managed to swiftly bring this chaos to an end. These days, over 80% of companies are using content marketing, with many stating that it’s an essential element of their marketing strategies.70% of companies state that they’re planning to make long-term investments into their content marketing efforts. However, despite being such a big industry, content marketing is still a relatively turbulent field, especially when it comes to getting content approval from consumers. Companies have to invest a lot of time, effort, and money into developing and creating content, sending it to the right people, and waiting to see whether it gets approved. For many companies,…
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Facebook Ad Copy for Marketing Campaigns
There are several different strategies for creating ad copy for Facebook marketing campaigns. Companies have the option to create unique ad copy which gives small pieces of information to the users of the platform, and which gives users the rest of the information they need on the landing page once they open up the ad. Companies also have the option to parrot the ad copy from the landing pages they create. Different strategies will work for different businesses and target audiences, and testing each type of ad copy is the best way that companies can figure out what performs well for them and their target audiences. Landing Page Ad Copy When companies use their ad copy from their landing pages,…
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Cannabis Public Relations Success
One of the fastest growing and shifting industries is the cannabis industry. Although there have been plenty of efforts made with the goal of improving the movement, when it comes to state-specific laws, there are a lot of grey areas. According to experts, the cannabis retail industry in the US has already surpassed the yearly revenue numbers that are generated by the NFL. This happened in fewer than 5 years after it was legalized. With so much growth, there’s also plenty of uncertainty. Fortunately, public relations can help cannabis brands stand out from their competitors. Target Market For a company to establish itself as an important player in a very competitive market, it needs to conduct market analysis. That means…
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Essential Blogging Tools for Companies
Most companies understand the benefits of blogging for driving results, but not every company can get its desired results from creating blog posts. Sometimes companies go through the trouble of setting up a blog, creating professional-looking posts, and trying different strategies to connect with potential consumers and grow the target audience, only to find out that none of this really works. In these cases, businesses have invested a lot of time and effort into developing blog ideas, creating content for their blog, and promoting that content with little to no results to show for it. Fortunately, that’s when blogging tools can be incredibly helpful, as they provide companies with different ways to manage a content calendar, share blog posts on…
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Importance of Brand Messaging
Ensuring that its brand message is heard has always been important for businesses. However, the traditional approach of sharing a company’s mission statement with the public has passed, and now is the time for brand manifestos. The modern audience no longer finds a vague piece of copy that outlines general company goals attractive. These days, consumers aren’t interested in ambiguous objectives because they don’t have the time or energy to connect with a company’s superficial mission statement. Instead, consumers are looking for something authentic from brands to inspire them to support them. Brand Manifesto The simplest explanation of a brand manifesto is that it should be a powerful reminder of who a company is and what it wants to accomplish.…
Read MoreMaster These 3 Incredibly Popular Forms of Digital Communication
When deciding how to approach a digital marketing campaign, people naturally wonder what are the three most popular forms of digital communication. “Most popular,” because they want to be where the consumers are, using what they are using, and “three” because it’s a nice, clean easy number. Not too few to miss opportunities and not too many to cause distraction. When it comes to digital communication, there certainly are many ways to connect, thus there are plenty of opportunities for distraction. Loosely defined, digital communication applies to any electronic exchange of information, from talking on a cell phone to email, texts, Facetime or Skype-type video chatting. So, which three modes of digital communication should marketers and brand managers focus their…
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Creating an E-Commerce Marketing Plan
Companies can’t risk neglecting to plan in today’s business landscape. Every single e-commerce business needs to plan out its promotional strategies so it can attract and retain customers in the digital space. Without a plan regarding an e-commerce marketing strategy, companies are not able to grow. On the other hand, companies that have an eCommerce marketing plan with quantifiable key performance indicators (KPIs) can be directly linked to a company’s overall goals, which ends up considering the overall marketing landscape in the e-commerce industry. Unfortunately, about half of all companies don’t really have a defined marketing plan. Any eCommerce marketing plan is all about detailing how a business intends to drive website traffic and convert that traffic from leads into…
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Using Psychology of Ownership in Marketing Strategies
It is common for people to feel a sense of ownership over their things. While the possessiveness over objects is usually attributed to children, it seems that this innate sense of ownership tends to remain as people get older. It is so fundamental in human beings that marketing psychology focuses primarily on instigating this response in consumers , which builds an emotional connection between a customer and a brand. This phenomenon – where people feel emotionally attached to objects – is known in marketing as psychological ownership. What Does Psychological Ownership Mean? Psychological ownership is one’s feeling that a thing belongs to them or is a part of them. People feel psychological ownership over tangible things and intangible things, and…
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Social Media Ideas for B2B brands
As a part of their lead generation efforts, B2B marketers are posting more content on social media. Repetitive updates may fail to create an active online community around a business. It can be quite challenging to craft content and continuously come up with ideas for a B2B business’ social media strategy. Given below are some helpful content ideas for B2B business social media posts. Behind the Scenes Information Behind the scenes content can provide an opportunity to show the faces of the employees of an organization. If employees are happy and content working for a company, they will be willing to share their work-related experience on their social media feeds. This content also gives the audience a look into what…
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Creative Spins With Everyday Strategies
Most companies ignore or overlook the frequently asked questions sections of their business website. However, the popular oat milk brand, Oatly, decided to put its own creative spin on this frequently ignored page. Instead of focusing on the questions that consumers have and giving them answers, the brand decided to dedicate a page to answer questions that have probably never crossed the minds of consumers, titling it, Infrequently Asked Questions. Some of the example questions that have never been asked include whether people need a permit to carry oat milk, or whether oat milk should be used outdoors or indoors. At first glance, these types of questions and answers seem to be unhelpful for anyone that’s actually looking to learn…
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