Importance of Brand Reputation
Brand reputation simply refers to the way others see a brand or what they think about it. A company with a favorable brand reputation enjoys the trust of its customers. A good market reputation also helps brands grow. With consumers across the world being hit hard emotionally, physically, and financially by the pandemic, brands need to innovate to continue to enjoy a positive reputation. A Top Priority Brand reputation is interlinked with brand identity. In building a brand identity, the power of word of mouth is undeniable. Reviews and referrals also play crucial roles. The mission and values of a brand explains the ‘why’ behind a brand, so stating these values is important too. The mission and values of a…
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Benefits of Online PR
Online PR should be a critical part of the overall marketing strategy of every business. Online PR should not be treated as an add-on. Rather, it should be part of the core strategy for attaining visibility. Online PR also generates leads, and supports other content initiatives. A company benefits from online PR because it demonstrates that a company is a serious player in the market. It makes this impression when it invests in a PR program. Given below are the major benefits of online PR; benefits that all businesses should be aware of. Expand a Company’s Reach Online PR is shareable on social media platforms, and provides an opportunity for businesses to tap into and leverage the reach of other…
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Latest SEO Trends
For modern companies, SEO is a core marketing channel, since to generate growth for a business, consumers have to be able to find that business. At the very least, consumers need to see a business in their list of potential purchasing options. With the help of SEO, companies can gain more visibility by making their business websites rank higher on search engine results pages (SERPs). That means businesses need to spend a lot of time learning about SEO and staying on top of its latest trends to make their efforts more effective. In the last year, SEO has experienced significant changes, mainly due to the fact that now users are able to continuously scroll on their mobile devices instead of…
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Apologetic Responses and PR Crises
For many years, the French manufacturing corporation for consumer products, Bic, was criticized for its lines of products that are directly marketed to women, using names such as “Bic for Her” or “Miss Bic”. A few years ago, the brand crossed a line with the public by releasing an ad during South Africa’s Women’s Day that consumers around the world viewed as very sexist. The ad campaign featured the brand’s logo, an image of a woman in a business suit, and a statement saying “Look like a girl, act like a lady, think like a man, work like a boss”. Criticism Once the celebratory holiday campaign was released, it received backlash from all corners of the internet, with people denouncing…
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Writing Better Titles
One thing companies should be investing in order to benefit from more website traffic is better titles for their web pages, blogs, and articles. A good rule of thumb is to create titles that have at least one keyword phrase on each page. This is one way companies can avoid making big mistakes that affect search engine rankings, and while staying relevant. But when a company adds additional keywords that are related to the main one– aside from all of the other words that are used to create a sensible title– they have the opportunity to generate more website traffic. Short Titles The best way to create titles is to keep them short, and to use a single keyword phrase…
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Forever 21’s Metaverse Venture
The metaverse is an immersive experience whose popularity has increased during the pandemic. Some brands like Gucci and Hyundai have built their virtual worlds, and brands like HBO, Nike, and Sephora are leaning into AR and VR experiences. Brands are not only creating branded digital worlds and items, but are also showing up in metaverse environments through digital advertising. Industry experts are predicting that metaverse marketing will soon become a necessity for all brands. Forever 21 is now one of the many brands that is exploring the creative ways virtual reality can engage consumers and keep them coming back for more. The metaverse is now a novel way for businesses to get the attention of consumers in a competitive online…
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Responsible Marketing Efforts
Many companies understand the importance of marketing that’s centered around consumers, but these days, “responsible marketing” is becoming a lot more popular, and it’s also helping businesses fill the gaps wherever consumer-centric marketing efforts are failing. Simply put, responsible marketing efforts are any marketing efforts from companies with a conscience. That means the companies are ensuring that they’re not simply doing things for the sake of doing them or simply because everyone else is doing the same things. Those companies are going above and beyond to put their consumers first by thinking about the real impact that marketing efforts have on their customers, and about what those efforts say about a company and how it operates. Secure Personalization A best practice…
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Data Segmentation and SEO
It’s not always easy to find value in a lot of data, which is why one of the essential elements of successful SEO strategies is recognizing patterns. Although this can seem daunting, most issues regarding the amount of data that most companies have can easily be solved through data segmentation. Companies should shift their focus towards generating insights that are based on patterns they’re able to recognize, and then they should rely on those same patterns to implement beneficial SEO strategies. Companies can use two different data segmentation strategies: either segmentations post-crawl, or custom scraping. One of the best ways for companies to segment data is through traffic and crawl information, as both of those elements allow businesses to triangulate…
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Multicultural Marketing
Organizations should not underestimate the fact that cultures and communities are constantly morphing. Brands must develop adaptive strengths to keep them attuned to their audience. Being adaptive is the kind of risky business that many companies avoid. A business should understand society and culture, not just consumers. Customers should not be defined strictly in terms of their consumption proclivities. Businesses should consider how culture and community fit into the experience of their audience. The background of customers influences how they consume content, products, and services. Multicultural marketing emphasizes understanding these influences. Multicultural marketing is a marketing strategy that recognizes the differences in culture and ethnicities of a target market. Given below are some tips to get multicultural marketing strategies right.…
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PR Crisis Lessons
The job of most public relations professionals is to analyze the way that corporate communications are going to make target audiences feel. That’s why it’s important to ask how each statement is going to be perceived by the public, the purpose of that statement, and the potential damage it can cause to a brand. These days, people are spending a lot more time on social media compared to the past, because they’ve had to stay in their homes due to the pandemic. Additionally, the increase of political involvement across a variety of spheres has generated a large number of digital activists that are ready to call out any potential mistake, which means the likelihood and the cost of a PR…
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