Introducing New Mutually Beneficial Features
Recently, as part of the ongoing partnership with Shopify, the social media platform TikTok announced that it would be introducing a brand new in-app shopping experience for its users. According to the announcement, a select number of merchants from the US, UK, as well as Canada, would have access to a brand new shopping tab, as well as product links, to sell products from their Shopify storefronts. This new feature seems to be similar to Instagram’s in-app shopping feature. The shopping tab will be a dedicated section on a user’s profile, that has a scrollable list of products others can click through, and then be taken directly to the merchant’s storefront on Shopify. The product linking feature also offers a…
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Effective Tips for Fashion PR
The PR landscape is definitely changing. Brand control is gradually moving from the manufacturer to the individual and digital connectivity is reshaping how businesses reach their audiences. The fashion industry fosters a huge amount of competition. Larger brands have the overwhelming advantage of access to resources and newer brands often have the benefits of fresh perspectives and greater flexibility. To produce significant and measurable results in the fashion industry it would be helpful to follow certain steps as enumerated below. Perceiving the Landscape A PR practitioner must not only think in terms of press coverage, but also in terms of building a following for a brand. With advancements in digital technology, fashion trends are changing fast. To stand out brands…
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Benefits of PR for Mobile Apps
One of the most effective ways for tech companies to promote their new apps is through the use of planned and correctly implemented public relations campaigns. However, plenty of experts in the tech industry aren’t too familiar with different PR strategies, which often makes their campaigns be negatively perceived or even controversial with the public. Additionally, many of those tech experts are also unfamiliar with the way the public relations industry and its efforts work, which means they can have some unreasonable expectations. Fortunately, there are some strategies that companies that are looking to promote their new apps can employ, and from which they can get greatly beneficial and positive results. Creating a PR Plan The first step, as with many…
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AI Marketing in the Food Industry
Recently, Pizza Hut announced its plan to use artificial intelligence technology which would recommend different orders to customers based on the weather in their location. The food chain is going to be building its own in-house artificial intelligence technology, which will help them learn what the customers want. According to the Pizza Hut Digital Ventures Global Head of Analytics, a part of the company’s machine learning program would be to gather and analyze as much information about customer behavior as possible. The tool would also gather information on who the customers are, their location, the potential weather in that location, as well as relevant product recommendations while they’re in that location. The digital ventures department of Pizza Hut was founded…
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Restaurant Promotional Campaigns Throughout the Pandemic
Although plenty of restaurants had a difficult time navigating the pandemic, plenty of others managed to see a lot of success by partnering with various food bloggers or food influencers across a number of social media platforms. The relationship between restaurants and food influencers is relatively complex, but most of the time it’s a simple business relationship. While restaurants manage to reach audiences that are difficult to reach only through ads, with the help of the influencer, the influencer gets content as well as free food for their platform. And one of the most popular collaborations throughout the pandemic was restaurants partnering with food influencers on TikTok. While restaurants were closing down at record numbers or letting go of their…
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Mastering TikTok as a Company
One of the fastest-growing social media platforms, TikTok, has quickly become the social media platform of the young generation. However, plenty of companies have also decided that they need to have a presence on the platform. While they might be uncertain about how to proceed in this new environment, TikTok already provides plenty of opportunities for different brands and corporations, as well as a lot of potential for brand awareness. Although plenty of brands and corporations are still unsure whether the platform is relevant to their market, it’s still an exciting opportunity to reach a large number of young people. Most young people these days are quite cynical about traditional advertising efforts, to the point where they have stopped watching…
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Advertising Campaigns and Amazon
Last year, when the pandemic started, marketers decided to cut ad spending, yet while people ended up shopping more from their homes, e-commerce advertising has increased in popularity. The leader in e-commerce advertising, as well as online shopping, has been Amazon this entire time. According to research, in the US, Amazon has claimed over 10% of the entire ad market. Additionally, those numbers are expected to rise in the next few years. This type of growth is what has also attracted other corporations and retailers such as Instacart, Walmart, as well as Walgreens, to join Amazon in digital advertising and online shopping. One of the biggest revenue contributors for Amazon is its Amazon Web Services, the cloud side of the…
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Marketing Strategies from Rick De La Croix
Living and working in the watch capital of the world, Pieric “Rick” Joel Vaucher De La Croix has been working in international luxury brand management for over two decades. He mainly works with luxury watchmakers at entrepreneurial as well as corporate levels, and believes that luxury watches have precision and beauty and a watch represents a person wearing it. Right after his graduation, De La Croix started working for the watchmaker Tag Heuer, then worked for The Dixie Group, Zodiac, and then Corum, which gave him the experience and understanding of the industry that he has today. He decided to establish his own distribution company and start directly working with other luxury watchmakers. He started to work closely with Hublot…
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Authenticity and Consistency in Marketing
Customers expect transparency and authenticity from the companies with which they do business. A business or a brand is expected to be open, honest, and straightforward. For a brand to be authentic, it has to be perceived as reliable and real. According to Geoff Beattie, Cohn Global Practice Leader of Corporate Affairs, authentic companies for people mean, ‘A brand that has values and morals and stands by them no matter what while honestly divulging its practices (flaws and all). In fact, the thing people most wanted was open and honest communications about products and services. And that finding was consistent around the world.’ Companies which customers perceive as authentic tend to be more profitable. Transparency is a key component of…
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Attracting New Consumers via Social Media Platforms
For plenty of businesses, the task of creating a long client list can seem overwhelming, however, there are certain ways to achieve this goal easily. Business owners are well aware that the lifeblood of any company is the client base, and that having a consistent stream of new consumers allows businesses to grow. There is a certain guaranteed approach that is quite successful in attracting new clients and fulfilling a company’s vision. Ideal Consumers It’s a lot easier to find new consumers if a business knows the types of consumers it’s looking for in the first place. Without an idea for the target consumer, businesses don’t know where to start looking for them. That’s why it’s important for companies to…
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