Tips for Instagram Promotional Content
From product launches to shoppable posts and giveaways, Instagram is a platform where businesses can retarget audiences and drive sales. The platform recently announced that it would be expanding its product tag feature this year. That means companies have some time to fine-tune their Instagram strategies and create promotional efforts that attract audiences. Carousel Posts Instead of sharing a single product in a single post, companies have the option to do a lot more. With Instagram carousels, companies can choose to add multiple photos in a single post, and these photos can promote several different products, each one with its own image. This way, companies can put different product tags on every image, which leads users to make the purchase…
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The role of Artificial Intelligence in Public Relations
Artificial Intelligence (AI) is already a big part of human life and is becoming increasingly prominent in the PR industry. From content creation to social media engagement, AI has infiltrated all fields of the public relations industry, simplifying work for marketers and PR professionals. Artificial intelligence (AI) is making its mark on the PR world. As machine learning and other AI-based technologies continue to improve, companies are coming up with new ways to incorporate AI into their strategies. AI is changing our lives in many ways, even if we’re not always aware of it. It’s improving how we communicate with each other, how we shop online, and how we drive cars. And this is just the beginning; experts predict that…
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Essential Tools in Marketing Efforts
A company’s content marketing strategy should always be changing in the direction of providing content according to what the consumers want to see. That’s why companies should use content marketing analytics to generate more data and to learn what consumers want from their websites. Although analytics can be initially overwhelming, they’ve provided companies with plenty of invaluable insights they might not otherwise see from the surface-level results of their content marketing campaigns. With the insights provided by marketing analytics tools, companies can shift their content marketing strategies to improve their performance. Campaign Performance The goal of any marketing campaign is to attract and help customers convert. As companies start creating more marketing campaigns, they should use the results of their…
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Used Clothing as a Trend in Apparel
Somebody’s trash could be another person’s treasure. The fashion industry is making attempts to enter a sustainable path, and because of that, the second-hand market is witnessing surprising growth. Vintage and resale are not exactly new concepts. In the next five years, the secondhand market is supposed to double and will be worth $77 billion. In recent years, digital initiatives have created a large customer base for used clothing. Clothing Consumption and Sustainability The fashion industry has long profited from fast fashion, and from the need that customers have for the latest fashions. Fast fashion, which is characterized by cheap clothing, has led consumers to buy excess clothes. The used clothing trend can reduce the fashion industry’s harmful environmental impact.…
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5 Business Benefits of Live Streaming
Most people these days have come across a live stream on Facebook or Instagram, and some have even engaged with a live stream or two. However, not as many people have created their own live stream videos yet. Instagram and Facebook Live are social media features that give the platform’s users live streaming capabilities. All that a user has to do is press the live stream icon to start broadcasting straight from their smartphone or tablet. Companies that live stream generate many opportunities for themselves, as there are plenty of benefits to live streaming. Preparation Before starting a live stream, it’s best to prepare and practice beforehand to ensure that the viewers will hear the speaker fully, participate in the…
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Tips on Evergreen Content
Companies that use evergreen content can reach consumers at the exact stage of the buying journey where they need that content. When companies are able to devote a percentage of all of their content to evergreen topics, they can improve their content marketing efforts. Evergreen content can also generate subscriber, follower, and customer growth by serving guidance and instructions that website visitors are looking for. Evergreen Content Any content that has no expiration date, and that can be constantly referred back to, is evergreen content. The term itself derives from trees and bushes that keep their green needles throughout every season. In a similar fashion, evergreen content maintains its value over a long time because it’s always relevant even if…
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Fashion E-commerce Trends
The fashion industry, like many others, has been hit hard by the pandemic. There have been store closures and event cancellations. Brick-and-mortar stores have witnessed fewer footfalls. There have been positive changes too. Brands have started thinking of sustainable fashion. Luxury brands have also stepped up to donate during times of crisis. Some major ecommerce trends have emerged, which fashion brands need to be aware of to increase consumer engagement. Personalization Customers these days prefer tailored shopping experiences. They are also concerned about their privacy. An abundance of personalization can make customers suspicious. To strike a balance, fashion brands can offer tailored recommendations, and size and style guides. For instance, on its website Tommy Hilfiger gives recommendations based on themes…
Read MoreWhat are the Six Types of Social Media
The world of social media is an ever-evolving beast, so it helps to get an update on the current state of affairs from time to time. Here are the six primary categories of social media as of 2020, each with their own unique characteristics and marketing strengths. Social Networks When most people think of social media, they tend to imagine social networking sites. A social networking site is a platform that allows people from similar backgrounds or with similar interests to connect online. Facebook, Twitter and Instagram are the top three social network platforms for the time being, though 2020 may be a pivotal year for several new contenders in the market. Social News Social news sites are aggregators that…
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The Importance of Native Advertising
Native advertising means creating ads that are cohesive in form, appearance, and function. They are meant to appear as regular content on websites or apps, and not as ads. The success of native advertising depends on the quality of its content, as memorable content will lead to more engagement from potential customers. Since all types of businesses need to reach a wide audience, native advertising is useful in many ways, as given below. Fights Ad Fatigue Customers can reach a saturation point when they are faced with ads repeatedly. They can get bored, and this is called ad fatigue. They might just stop paying attention to ads. According to a recent study, more than 70% of customers do not like…
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Marketing Campaigns and Positioning Statements
When it comes to portraying the messages a company wants to associate with its brand, the best tools that support that goal are the positioning statements and the point of view of the business. Using those tools can effectively accomplish the primary goal of company communications. It increases awareness of how the message and image of a business resonates with the target audience. Positioning statement A positioning statement is the first impression that a company makes on potential customers, journalists, and the public. They are meant to be short and to the point, and the goal isn’t to explain all the details behind the statement, but to clearly show what a business values and delivers to its customers. With the…
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