Advertising Campaigns to Inspire Marketing Campaigns In 2021
Advertising campaigns are groups of similar ads that present a unified tone and message. Leveraging multichannel marketing over longer periods, ad campaigns help brands push ideas without being repetitive. Campaigns are unequal. Though created in a somewhat similar manner, advertising campaigns command different results. Specifically, some campaigns achieve astonishing results fueling inspiration amongst other brands. With numerous ad campaigns being run daily, understanding what makes a campaign successful helps improve any marketer’s prowess. In no specific order, here are the best ad campaigns of all time and key lessons that marketers should learn from them.
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Frequently Underestimated Crisis Communication Efforts
Most PR professionals frequently discuss the importance of crisis management plans and crisis management teams, which are crucial when it comes to handling a negative situation. However, there are several crisis communications efforts that are less popular compared to these, that are just as useful, if not more.
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Elements of News and News Writing in 2021
News is any piece of information about an occurrence that interests a large number of readers or viewers. While news stories never duplicate, they often fall into categories. As well, events rarely repeat themselves with great accuracy. However, they often have similarities. That said, analyzing news and newsworthy events highlights how key elements recur regularly. Highlighting news-related elements provides insight into news and news writing.
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Email Marketing Strategy and Automation
Email marketing and audience segmentation have shown to improve marketing campaign results, especially due to the innovative features with automation. These features make it easier for companies to segment long email lists, and then send out very targeted messages to the right people, mostly based on behavioral data and demographics. These types of tools continue to get even more sophisticated, and more integration is becoming available between various platforms, tools, and websites. That means the potential of email marketing strategies and audience segmentation through unique data is going to become even more prevalent.
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Happy Days Are Coming For Marketers
“Happy Days are Here Again” was a popular 1929 song that’s since been recorded by numerous artists. It was even the theme song for Franklin Delano Roosevelt’s successful 1932 presidential campaign and has been featured in more than 80 movies and 76 record albums. 2021 marketers may be reviving the song once again as some indications point to increases in consumer spending this year.
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CX Measurement at a Crossroads
Surveys have a long and valuable history which some experts say date back to the beginning of the 20th century. Back then, they were used by researchers to determine the extent of problems like poverty in our society. But as soon as marketers realized its worth in gauging customer experience (CX), they too employed surveys and capitalized on the information gathered to improve their campaigns.
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Going for the Gold with Competitive Intelligence
No one probably comprehends both the depths and heights of competition more than Shaun White. Many people are aware of his heights as a three-time Olympic gold medalist and record holder for the most X Games gold medals, as well as 10 ESPY Awards. What most people aren’t aware of is that White was born with a congenital heart defect and had two open-heart surgeries before he even got to celebrate his first birthday.
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Values to Stand and Work By
It was 16 years ago that Jim Collins and Jerry Porras came out with their highly-acclaimed book, “Built to Last.” In it, they cited hundreds of examples from successful companies of all sizes that endured through the years and analyzed each besides their competitors over a period of six years. A couple of the findings of what they referred to as “visionary companies” were that these companies made a lasting impact on the world and were greatly admired by informed business persons.
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Connecting PR to Marketing
Companies that are looking to expand their reach and expose their products or services to new audiences would greatly benefit from public relations. Through public relations, a company is able to communicate with different people, from its customers to its employees, partners, journalists, and even the general public. Regardless of a company’s size, practically any business can benefit from PR.
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Effective Customer Engagement Channels
Based on an analysis of 29 billion messages sent in 2019 by Braze, in-app messages were the most effective means of customer engagement. The software firm said that users who received in-app messages had engagement rates 131% higher than people who received none. Nearly 40% of people receiving in-app messages (39.88%) responded compared to email (13.58%) and push notifications (4.49%).
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