Chatbot or Not?
Love ‘em or hate ‘em, it seems chatbots are here to stay. In March, it was forecasted by Juniper Research that 2019 retail spending of $2.8 billion due to chatbots would shoot up to $142 billion in 2024. Even if the prediction is off by 25% or 50%, such an increase would still be astronomical and make it impossible for marketers to totally dismiss chatbots. To sustain the prediction, Heinz Marketing and chatbot manufacturer Drift teamed together on a study and reported that B2B customers increased their chatbot usage 92% from 2019 to 2020. Regardless of how one thinks about chatbots, it seems evident that chatbots will be with us indefinitely.
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Making the Most of Social Media Advertising
How vital is social media to marketers today? Perhaps the following data gathered earlier this year by a variety of sources might help. Here’s what they discovered. 3.484 billion people are active social media users (We Are Social).
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The Importance of Body Language in Communication
When it comes to message interpretation, more than half of what is perceived has more to do with what is seen rather than what is heard. That means body language is at least as important to how a message is received as the content of the message. So, if that’s the case, how should a communicator carry themselves so that their body language supports and complements their message? Here are a few suggestions to consider. When standing, exude a casual, comfortable confidence by maintaining good posture and keeping your hands at your sides with no more than one hand in your pocket at any given time. Both hands in the pockets is too casual and can appear closed off. Place…
Read MoreElaine Maimon: Profiled Executive of Month
Elaine Maimon represents Equity, Quality & Innovation in Higher Education With higher education under attack from multiple sources, it’s inspiring to consider Elaine Maimon’s 50-year (and counting) career as an example of how university and college leadership at its best is essential to democracy. From her start as a young, untenured faculty member at Beaver College (now Arcadia University), to heading public university campuses (Arizona State University-West, University of Alaska-Anchorage, Governors State University), Elaine Maimon has worked tirelessly for equity, quality, and innovation, always putting students first.
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Staying Ahead of the Pack
The idiom “ahead of the pack” has been around for decades, if not longer, but its meaning has endured and remained constant over time. The challenge of being better than the competition has also escalated since the pandemic, as brands incessantly seek to outperform the rest of the industry. 70% of consumers said they would be less likely to continue doing business with a brand after the pandemic after a bad experience. That was the finding of a May survey of 1,000 U.S. consumers by messaging platform firm Podium.
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Personalized Marketing Efforts for Customers
People have started noticing and talking about personalized messaging and adverts that almost seem to be able to listen to their innermost thoughts. They feel like social media platforms in particular and ads in general know way too much, and have started to wonder how that’s possible. Gathering data has been a popular thing with the invention of different social media platforms, yet customers are still uncomfortable with the fact that big corporations can find out these details about them.
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Best Place to Work Before and During the Pandemic
Multinational technology company Cisco was not only the best place to work in 2019 but also the best in 2020 during the pandemic. That’s the conclusion of Great Place to Work, a firm that ranks and recognizes leading companies and offers a platform and counsel to firms wishing to improve their culture and workplace environment.
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AppleTV+ Captures Halloween Classic
If the past few months have been any indication, the long-prognosticate future of streaming media is “now.” For some time, pundits and market watchers have predicted that entertainment media would reach a tipping point where more people were streaming their media than watching it on cable or even at the cinema. Thanks to pandemic restrictions and timely moves by streaming companies, that timetable appears to have been accelerated.
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Alexei Orlov: Entrepreneur of Month
Founder and President of mtm choice worldwide, Alexei Orlov is a tested-and-tried pro in global marketing and business leadership. With extensive experience spanning 50 brands, 40 countries and 30 years, Orlov has built a reputation in delivering highly-targeted media optimization and brand activation. Prior to becoming an entrepreneur, being part of Volkswagen’s top Leadership Team, Orlov spearheaded the company’s commercial excellence in the Chinese division. Worth noting, Orlov was co-responsible for the brand’s integrity and marketing for the organization’s key brands. Brands in Volkswagen’s portfolio that benefited from Orlov’s marketing prowess include Volkswagen, Audi, Bugatti, Lamborghini, Bentley, Porsche, Seat, and Škoda. Key Insights from Alexei Orlov #1. Exciting Trend According to Orlov, a trend that really excites him is the rapid shift towards…
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Does Your Internal Communication Pass the C Test?
While public relations focuses mainly on presenting the right public image and message, good, effective PR begins at home, with clear and accurate internal communication. Leaders who know how to communicate their vision and expectations in a way that increases buy-in from their team can be successful. This is true for any industry and in any organization. This isn’t all about “fresh ideas,” “shaking things up,” or coming up with something “inspirational” to “rally the troops.” In fact, it’s more about having a well-planned and purposely implemented system in place to keep the team focused, energized, and on track.
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