Can U.S. Open Save Golf
The 2015 U.S. Open is bringing new surprises that golf has yet to see. The question is, can these new approaches to golf tournaments turn around the PR for this sport? It’s worth noting that the players and the premises for golf are not as thrilling as we remember when seeing Tiger Woods move up the ranks. There may be a lack of exciting prospects to follow for the current generation. We are surely not hearing great golf stories flood the news arena. American pro golfing is now hoping to renew interest in golf with a spectacular course no professional has yet known. This will be a U.S. Open challenge: the first of its kind. The course is, “. …not…
Read MoreApple Poised to Enter News Business
NPR recently reported that Apple just announced it will enter the news business. Well, the 21st Century digital aggregate version of that field in any case. iOS9 will, reportedly, be released with an app simply titled “News,” which comes equipped along with standard apps such as Calendar, Music, and Maps. The purpose of the app will be, essentially, a news aggregator. Pick your favorite sites and get all your news through a single app. It’s an idea that’s about as new as disco, so why is Apple so excited about their version of something that’s been available for years? Because they know people will use it. They won’t be forced to, per se, but they also won’t be able to…
Read MoreCan Hockey and Basketball Gain Some Ground?
It’s no secret that professional football and baseball reign supreme in American sports. After that, NCAA football engenders the most fan loyalty – and cash. As far as pro sports go, each year, the NBA and NHL battle it out for which professional sports league will be Number Three With a Bullet. This year, more than any in recent memory, both leagues have a chance to gain even more ground than that. Ask any basketball or hockey fan and they will tell you one good game is all it takes to get hooked. The fast pace, athleticism and artistry are more than enough to get past the confusing rules and unfamiliar names. See a truly epic contest or championship series…
Read MoreAnnie Leibovitz Stealing the Spotlight
Annie Leibovitz is famous in her own right, but far more people know her name than can tell you why she is famous. Yet, there is no doubt that Leibovitz is famous…and that she has earned her fame. Her story is a strong example of the PR power of practicing your skill close to the flame of fame. Most recently, Leibovitz was the figure behind the camera that produced the Caitlyn Jenner cover for Vanity Fair that lit up both traditional and social media. Even though the main conversations were about “Caitlyn,” nee “Bruce,” in nearly every conversation, report or newscast mentioning the cover, Leibovitz also had her name mentioned. Extensive work and planning went into shoot dynamics and tactics.…
Read MoreClinton Under Fire for Association with African Church
When you run for president, everything is under the microscope. So it’s likely that Hillary Clinton’s campaign team saw this coming. But the string of revelations and allegations about dubious charitable dealings cannot be good for the candidate’s campaign. But now it’s gotten worse for the former Secretary of State. Until now, the allegations of charitable wrongdoing or malfeasance were easy for supporters to laugh off as dirty politics. Sure, the opposition in the media and on the campaign would get their shots in, but there was no proof to any of the alleged wrongdoing that tied it directly to Clinton. But this latest round of allegations has been proven, and this time, it’s Hillary’s supporters that are upset. According…
Read MoreNFL Cheerleaders use PR Pressure for Better Pay
It’s been a dirty little secret that everyone knew but pretty much ignored for years. NFL cheerleaders are paid next to nothing, particularly when their earnings are measured against anyone else wearing the brand and colors of the team they represent. But, that may be about to change. NFL Cheerleaders File Lawsuit Last year, a group of Buffalo Bills cheerleaders filed a lawsuit against their team and the NFL. In part, the suit alleges the cheerleaders were not properly compensated for game performances, beyond “free tickets and parking passes.” Nor did they receive anything in exchange for attending practices and many promotional appearances. In fact, according to the suit, the “Buffalo Jills” were paid as little as $100 for an…
Read MoreMarlins Frustrate MLB Fans
When your favorite sports team advertises a major charity event hosted at their ballpark, it’s reasonable to assume at least some active team members will make an appearance. Reasonable, it appears to everyone but the Marlins organization. Good Ideas Are Only The Beginning It started off as a good idea, but the execution resulted in a ridiculous unforced error. In theory the annual “Fish N Chips” event gives Marlins fans a chance to mingle with players and play some fun casino style games, all for a good cause. However, this year, only coaches and new team manager Dan Jennings showed up. No players made it. It may have been just a simple embarrassment, except that donors attending the event were…
Read MoreGene Simmons on Brand Development
If there is any band in music that understands brand development, longevity and merchandising, it is KISS, and, for that success they can largely thank Gene Simmons and his personal PR campaign. Loud, brash and brazen in concert, Simmons – aka The Demon – is also a reality TV star and marketing genius behind much of KISS’s plethora of swag, mementos, and souvenirs. What is it about Simmons that makes him so successful? Gene Simmons Net-Worth Continues To Rise First, nothing is ever good enough. When asked why he keeps going, even with a net worth reportedly exceeding $300 million, Simmons is quick to answer, “I’ll never stop hunting more money. I’ll never have enough. Life is business … I…
Read MoreAmtrak’s Crisis PR Is Off The Rails
Days after the deadly Pennsylvania Amtrak crash while investigators are still trying to sort out what happened, the rail line is trying to pick up the PR pieces. The crisis PR has not been good – and that will continue to be an uphill battle. Already tiny factoids are popping up on social media comparing airline travel and rail travel. The main question being asked by investigators is “why did the train speed up when it was supposed to be slowing down.” According to reports, when approaching a curve rated for no faster than 50 mph, the train, which had been traveling at 70 mph, sped up to more than 100 mph. At this point, investigators say they are unclear…
Read MoreMarketability: Winston vs. Mariota
A recent USA Today article compared the two top picks in the 2015 NFL Draft, Marcus Mariota, and Jameis Winston. The comparison was not about on-field skill, however. Ronn Torossian says this head to head matchup is even more important to the business of football. That comparison? Marketability or, to put it more bluntly, which QB can bring more cash to the organization and himself by way of sponsorships and merchandise sales. With untold hundreds of millions on the line, this is a vital PR consideration. And, even with the draft over, this aspect of the quarterback competition is still a raging debate. In order to gain some semblance of the upper hand in this debate, prognosticators use something called…
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