Using Instagram Live as a Promotional Tool

Companies that are looking to generate more sales and increase their bottom line can greatly benefit from using Instagram’s Live feature to promote their selling strategy. This is because the platform makes it extremely easy for users to find companies’ Instagram Live streams. Each time a user logs into the platform, the first thing that they see in the top bar is a horizontal list of all the people they’re following that are currently live streaming.

So when a company regularly livestreams on the platform, it will stay at the front of its consumers’ minds because the company’s profile will  be highlighted in that list more often.

Not only that, but with the help of Instagram’s Live feature, companies can break down the barrier between themselves and their target audience. For many consumers, the idea of online shopping from a company they’re not too familiar with can be intimidating because they don’t get the chance to see or even test the product before they buy it. However, with Instagram Live, companies can humanize their brands by building more trust with the consumers when demonstrating their products on a live stream.

In fact, companies can take those trusting relationships to a brand new level if they bring volunteers into their live streams, which helps with product demonstration and testing. Those volunteers don’t need to be in the same room or even the same building as the brand. All the company needs to do is send the volunteer a sample of the product, and to ask them to join a live stream as they unbox and test the sample product. This way, consumers can get to see a live reaction to the product.

Instagram’s Live feature is also a great way for companies to engage with the audience and nurture its relationship with consumers even after they’ve made a purchase. Instagram Live  isn’t all about discovering and connecting with new users.   It’s also about improving the relationship between a brand and its target audience in a way that promotes customer loyalty over a long period of time.

Promotion

Companies can start a live stream on the platform at any time, but those streams are going to be a lot more engaging for the audience if the spokesperson has a topic in mind to talk about. That way, the company can provide more value to its consumers through the livestream content, and can keep viewers coming back in the future. Once a topic has been selected, the business can then promote its live stream before it even happens. That way, more consumers know when to join in and watch it. At the start of the live stream, it’s important to begin with a short introduction of the brand. This intro should also include the topic that’s going to be discussed, as well as any guests or volunteers that appear.

Call to Action

As with any type of content on social media platforms, Instagram’s Live streams are another great place for brands to include their calls to action (CTAs). CTAs will  motivate viewers to make a purchase. Although links aren’t clickable during a live stream, the platform allows streamers to pin a post to their profile, which makes CTAs easier to find for consumers. At the end of a stream, companies can also offer the audience a short preview of what they can expect during the next Instagram Live, and when.

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