Category: Insight

NFL Doc Says Expect Positive Cases

The NBA, NHL, and MLB are already back to living competition, without fans, but they’re playing. Some players and teams have had to stop or temporarily step away due to COVID-19 infections, however, play continues. This puts an even brighter spotlight on the NFL, which recently began training camp and has plans to begin playing live games in the coming weeks.

Continue Reading

Tyson Responds to Outbreak at Meatpacking Plant

Back in May, the Iowa Department of Public Health held a news conference and announced that 221 employees of the Tyson Foods pork processing plant at Columbus Junction had tested positive for coronavirus. That announcement sent a shockwave through the meat supply chain as retailers, already struggling with other COVID-related shortages, wondered if there would be more bad news and, if so, how they would be impacted.

Continue Reading

Brands Responding to Facebook Boycott

According to newly surfaced information, all of Facebook’s corporate advertisers such as Microsoft, Samsung, Starbucks, and Wells Fargo, ended up cutting the most amount of their advertisement investments, after the month-long boycott over how the platform has been handling discrimination and hate speech.

Out of these corporations, Wells Fargo has reduced the least amount of their advertising spending, with an average daily cut of $111,200. The corporation was closely followed by Starbucks, which reduced its spending by approximately $111,500 per day.

Continue Reading

Disneyland Responds to Virus Escalation in Hong Kong

Even as countless fans queued up to enter Disney World in Orlando, the company’s sister park, Hong Kong Disneyland was, once again, closing its doors.

The park only remained reopened a few weeks and chose to close again after officials in Hong Kong tightened social distancing restrictions. The move was a blow to Disney, as the entertainment company struggles to find the right narrative message between protecting its staff and guests and inviting people to enjoy their parks.

Continue Reading

US Airlines Warn of Possible Impending Furloughs

The US airline industry continues to struggle with how to manage the significant loss of income due to the ongoing coronavirus pandemic. Low ridership, combined with the steady uptick in both positive cases and quarantining people, continues to strain the travel industry as a whole and airlines in particular.

In a recent statement, Southwest Airlines Chief Executive Gary Kelly put a numerical threshold on the problem, saying passenger numbers needed to triple its current business to avoid layoffs by year’s end. “Furloughs and layoffs remain our very last resort; we can’t rule them out as a possibility obviously in this very bad environment… (recent spikes and restrictions) are not positive developments for our business, and we are concerned about the impact on already weak travel demand.”

Continue Reading

5 Concepts That Will Ruin Your Litigation PR Campaign

When a brand or individual is involved in a legal battle, a pragmatic approach would be most suitable for a client to safeguard their reputation.

Litigation PR professionals must observe some simple yet lifesaving concepts to increase their client’s chances of success.

Here are five simple concepts that litigation PR pros can ignore at their peril.

Continue Reading

Is Your Business Ready for Paid Media?

Any business that is looking to grow and reach more audiences, and in turn, get more leads is able to achieve those results by using paid media.

Paid media is a method of using paid content, which includes video ads, pop-ups, and other types of social media posts in order for the business to reach target audiences. Paid media is essentially any type of content that businesses pay for so they can reach more people.

Continue Reading

Cirque du Soleil Announces Comeback Plans

Among the big-name acts that closed their doors at the beginning of the COVID-19 outbreak was the popular circus acrobatics stage show, Cirque du Soleil. At the time they suspended shows, the company didn’t know when – or if – they would be able to resume. Now, that plan is coming together, and they are excited to share that with fans.

Continue Reading

US Tennis Hopes Fans Tune In

This fall, millions of sports fans expect that their favorite pro athletes will be back in action, in some form or another, as all major US sports leagues have announced some working plans for reopening their next seasons, or in some cases, restarting their season already in progress. NASCAR is already racing, the NBA is working on a playoff plan, as is the NHL; and the NFL plans to begin the regular season with fans in the stands, though that’s subject to potential change.

Continue Reading

IBM Shifts Conversation on AI in Law Enforcement

The collision of technology and privacy has become a hot topic internationally in the digital age. Consumers worry if too much of their personal data is being shared online, and others wonder if there’s any limit to what kind of data companies can gather on them. However, they still love being connected and the convenience of online mobile devices and social media applications, for whom data collection is a key part of their business model.

Continue Reading