Should You Bring Your CBD Product to Retail or DTC?
The popularity of CBD is on the rise, as people seek out its potential health benefits. As a result, there are more CBD products available than ever before. These products include oils, capsules, gummies, and topicals. There is still debate about whether products with low levels of CBD should be sold direct to consumers (DTC) or through CBD retailers. Defining “Low CBD Levels” “Low levels” of CBD refer to products with less than 0.3% THC, which are legal under federal law in the US but may still be illegal under certain state laws. THC is the psychoactive compound in cannabis. CBD levels can vary a great deal, and some products may only have trace amounts of CBD. Retail Retailing low-CBD…
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Encouraging Repeat Sales for CBD Products
CBD marketing is on the rise as companies offer products containing cannabidiol, a non-psychoactive compound found in cannabis plants. CBD is known for its therapeutic benefits, and companies are vying for new customers while also seeking repeat sales in this competitive CBD market. Exclusive offers CBD marketing strategies can encourage repeat sales by offering exclusive deals to existing customers. These deals could include discounts on future purchases or access to exclusive products or content. By offering these deals, companies reward loyalty and show customer appreciation. Additionally, these offers can create a sense of excitement and urgency, encouraging customers to make repeat purchases sooner rather than later. Loyalty Programs To encourage repeat sales in the CBD market, implementing a loyalty program…
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Niches to Explore for CBD Products
CBD is a cannabis-derived compound that’s gaining popularity for its potential therapeutic benefits. It’s commonly used to reduce pain and anxiety. CBD gummies, tablets, and oils are popular products, but there are other niches for CBD brands to explore and consider in their branding strategy. Let’s explore some unique CBD products that are gaining popularity. CBD Skin Care Products CBD skin care products are gaining popularity due to their anti-inflammatory properties. These products come in various forms such as creams, serums, and lotions. They can help moisturize dry skin, reduce acne breakouts, and improve fine lines and wrinkles. The reason behind their effectiveness is CBD’s ability to reduce redness and irritation in the skin. CBD Beverages CBD beverages are becoming…
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Telling Your Brand Story with Short-Form Video
Social media platforms are enabling brands to share brand stories with the target audience. TikTok and Instagram Reels are seeing an increase in the use of brand video content. This content offers brands a concise, creative outlet for expression. By leveraging these short-form formats, brands on TikTok now have an opportunity to showcase their identity and brand story in a concise and engaging format. Identifying the Brand Values Before brand video production, it’s essential for companies to be knowledgeable about their core values and what sets them apart from the competition. Brands should contemplate values such as sustainability, innovation, or inclusivity in the creation of genuine content that reflects the brand’s distinct identity. Through recognizing these values, brands can produce…
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Communicating Safety Measures for CBD Products
CBD, or cannabidiol, derived from the cannabis plant is becoming popular for its potential health benefits. With the increasing number of CBD products Amazon offers, the availability of items such as CBD sleep products or CBD oils is spreading. Having so many products available on the market means that CBD companies must focus on safety and transparency in production processes. To meet the rising demand, brands should be ready to provide information such as CBD certification, ingredient sourcing, and more. Testing Third-party testing of CBD products is essential for safety. Companies send products to independent laboratories to check that they are free from contaminants and that content is accurate. Customers should be able to access the results of these tests,…
Read MoreProduct Variety in the CBD Market
CBD products are increasingly varied in response to market demands. CBD brands continue to expand their product lines, including gummies, oils and topicals. This keeps them competitive as they cater to the diverse needs of their customers. Offering a range of products is essential for brands to maintain an edge in the expanding CBD market. Diverse Consumer Needs CBD brands should offer various products to cater to their customers’ diverse needs. Some may prefer CBD oils for versatility, while others opt for gummies or topicals for convenience and targeted application. Those with insomnia seek CBD sleep products, while pet owners with anxious pets look for CBD pet products. Offering many products enables brands to better meet customers’ unique needs and…
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Luxury Products During Inflation
Luxury designer brands are associated with high prices, exclusivity and quality. During periods of economic instability or inflation, consumers may be looking to save with more affordable luxury brands. To encourage sales despite the challenging market conditions, here are some tips for how to market luxury products. Unique Value Proposition During inflation, luxury brand names must create value propositions that their audiences will resonate with to boost sales. To do this, they must communicate the merits of their products and how they can enhance lifestyles. For instance, a luxury watch brand can emphasize durability and longevity. Luxury fashion brands can focus on timeless designs, being wearable season after season, and construction using quality materials for long-lasting use. Limited Edition Products…
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How to Acknowledge Current & Cultural Events in Your Marketing
Companies face a dilemma when it comes to marketing current events or cultural events. On the one hand, addressing timely events can help companies appear current and relatable. This can lead to increased brand loyalty and sales. On the other hand, companies risk appearing tone-deaf or insensitive if they address events inappropriately or insensitively. Thus, companies need to be thoughtful and strategic in their approach to acknowledging current or cultural events in their marketing. Evaluation First, companies need to consider which events to acknowledge in their marketing. They need to evaluate the event’s relevance to their brand, their audience, and the marketing message they want to convey. If an event has a direct connection to a company’s products or services,…
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Reassuring Consumers: United Airlines
The major American airline, United Airlines, has come under fire recently, after undergoing a few safety-related situations. The first one happened in December 2022, when a United Airlines flight was leaving Kahului Airport on its way to San Francisco. After the plane took off, it made a very sudden steep dive and came about 775 feet above the surface of the water. The other one came after the Federal Aviation Administration proposed a fine for United Airlines. The fine was because of the way that the airline company removed one important safety measure. There are a few ways to repair the damage done by this United Airlines news. The Events Back in December 2022, United Airlines flight 1722 ended up…
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Celebrity PR: How to Navigate a Crisis
Public relations crises can be damaging to a celebrity’s image and career, but with the right approach, it’s possible to navigate them better. While navigating a PR crisis is different for brands and celebrities, there are some similarities between the two. For instance, a crisis management plan and strong crisis communications can help both navigate such situations. Almost two years ago, Alec Baldwin accidentally shot the cinematographer of Rust, Halyna Hutchins. He has been going through a PR crisis since. Others can learn a lot from the entire situation. Proactive The first step that every celebrity during a PR should do is to be proactive. They shouldn’t wait for the PR crisis to escalate. Instead, they should address the issue…
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