Category: Insight

Email marketing and audience segmentation have shown to improve marketing campaign results, especially due to the innovative features with automation. These features make it easier for companies to segment long email lists, and then send out very targeted messages to the right people, mostly based on behavioral data and demographics.

These types of tools continue to get even more sophisticated, and more integration is becoming available between various platforms, tools, and websites. That means the potential of email marketing strategies and audience segmentation through unique data is going to become even more prevalent.

It was 16 years ago that Jim Collins and Jerry Porras came out with their highly-acclaimed book, “Built to Last.” In it, they cited hundreds of examples from successful companies of all sizes that endured through the years and analyzed each besides their competitors over a period of six years.

A couple of the findings of what they referred to as “visionary companies” were that these companies made a lasting impact on the world and were greatly admired by informed business persons.

Companies that are looking to expand their reach and expose their products or services to new audiences would greatly benefit from public relations.

Through public relations, a company is able to communicate with different people, from its customers to its employees, partners, journalists, and even the general public. Regardless of a company’s size, practically any business can benefit from PR.

Based on an analysis of 29 billion messages sent in 2019 by Braze, in-app messages were the most effective means of customer engagement.

The software firm said that users who received in-app messages had engagement rates 131% higher than people who received none. Nearly 40% of people receiving in-app messages (39.88%) responded compared to email (13.58%) and push notifications (4.49%).

A bumpy road was one of the major responses coming out of the 11^th annual Business Leaders Outlook survey of more than a thousand executives from mid-market U.S. companies ($20 million to $500 million annual revenues) conducted from November to December 2020. In spite of that, most also felt cautiously optimistic about the economic outlook in 2021.

When social media was set up, it was intended for fast, two-way communication between friends and family, but when marketers realized its power, they jumped right in. An earlier article identified the most popular platforms, demographics, and what consumers wanted to see from brands that were pitching them.