Learn how PR professionals drive measurable business growth through advanced tracking, strategic planning & integration with marketing to connect PR efforts to revenue
Learn how pre-revenue startups can build trust and momentum through strategic messaging, mission-driven storytelling and effective communication to attract investors and customers
Learn how AI is reshaping PR and news creation, from automated content generation to quality control. Discover key trends and best practices for maintaining trust in AI-driven media.
Learn how to manage executive departures with effective PR and transition planning, covering succession strategy, stakeholder communication and risk management.
Learn how to leverage LinkedIn Ads to amplify PR wins, using targeting options and ad formats to reach decision-makers and industry leaders. Tips for campaign success.
Learn how to measure PR campaign success using first-party data from website analytics, email metrics & CRM systems to prove ROI and optimize performance
Learn how to create successful LinkedIn Live events that attract media coverage. Tips on planning, promotion, guest prep, technical setup & maximizing engagement.
Learn how digital algorithms and audience metrics shape news selection in 2025. Explores AI tools, ethics, influencer impact and modern storytelling in newsrooms.
Learn how to effectively use non-disclosure agreements in PR planning, from managing media previews to protecting partner campaigns and investor communications.