Learn how to build an effective media mentions tracking system combining manual and automated methods for PR and brand management, with step-by-step guidance and best practices
Learn how employee advocacy programs boost brand reputation and trust through authentic social sharing and storytelling. Tips and tools for successful implementation.
Learn how PR professionals can use ChatGPT to boost productivity and create compelling content while maintaining authenticity and addressing ethical concerns in communications
Learn how AI, data analytics & new technologies are transforming PR measurement into a sophisticated, integrated system for tracking campaign success & business impact
Learn strategies and best practices for coordinating global PR teams across time zones. Expert tips on managing communications, crisis response and consistent messaging.
Learn how to create an effective PR plan with SMART goals, calendar templates & approval processes. Step-by-step guide to develop strategies that deliver results
Learn proven strategies for working with industry experts and analysts, including briefing tips, relationship building, and expert networking best practices.
Learn how SaaS companies can build brand visibility through effective PR strategies, from product positioning and media relations to measuring success and crisis management
Learn proven techniques to create attention-grabbing media hooks that combine trends, authentic stories & visuals to drive engagement across marketing channels.
Learn essential strategies for working with industry experts and analysts, from creating effective briefing documents to building lasting professional relationships