Storytelling in PR
Storytelling is an effective way to communicate , It helps to showcase a brand’s values and beliefs. A lot of brands use storytelling to demonstrate their values and beliefs. One has to consider the fact that storytelling is the essence of human thought and communication. Everything can be organized into a story and embedded in a narrative that enables us to remember and acknowledge. Stories give context and a framework within which all fragments have meaning. Stories Used by Professional Communicators For the professional communicator, there are sometimes too many stories and sometimes not enough. They have to take advantage of a host of common stories to be understood quickly. Context is important. It is worth looking at the foundations…
Read MoreUsing tip sheets as PR material
A tip sheet is usually one page and has 5-12 tips on a certain topic. It also has a short introduction which is followed by numbered tips. Tip sheets are brief and have contact details at the end. They are publicity tools that are often neglected by many. Tip sheets can show off expertise and can explain to the reader how to solve a personal or professional problem. The structure The title of a tip sheet should clearly indicate its content. The introduction can be one to four paragraphs. The introduction is followed by numbered tips. The entire tip sheet should be written in a crisp and readable style. The aim of the title is to arouse interest among the…
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Developing a Content Formula
Many companies think that their content has to be innovative to attract the attention of the audience. Yet there are plenty of movies on the Hallmark Channel that share a similar plot as well as the same actors. Nonetheless, these films are quite successful on the channel. The type of repetitiveness included in them might sound like a formula for failure, but that’s not the case. In fact, the same repetitive formula has also been adapted by other platforms, including Netflix, to create other successful films and shows. The same logic can easily be applied to content marketing, and instead of having to constantly innovate and create original content, they can stick to a successful formula similar to how the…
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Strategies for Improving Conversion Rates
With every marketing campaign that companies create, they strive to increase their conversion rates. That’s because conversion rates play a big role in the success of a company’s business website. To be able to hit their targeted sales, companies need to grab the attention of their target audiences and convert those audiences. The average conversion rates are different for various industries and businesses. Conversion rates are an important metric to track for businesses looking to ensure that their campaigns are successful. Social Proof One of the ways that companies can improve their conversion rates is by adding more social proof to their business websites. Consumers generally don’t always believe what companies are saying, which means most statements have to be…
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Getting the Most from Marketing Events
The marketing landscape isn’t as uncertain as it used to be, but there are still plenty of questions that have been left unanswered regarding events. Plenty of companies have decided to hold off on hosting any sort of events for as long as possible, awaiting whether an in-person event format will be viable in the coming months. Other companies have decided to invest in completely different types of formats, hoping that their events aren’t going to need any last-minute changes, with the pandemic still forcing people to make changes all over the globe. Companies in the B2B industry can still enhance their networking and professional learning capabilities with conferences, despite the fact that the B2B exhibition industry has dropped in…
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Top Conversion Rate Optimization Strategies for Businesses
Companies are constantly trying to make their websites or even landing pages increase conversions faster, grow website traffic, and meet sales goals. However, according to research, the average conversion rate for most websites is a little over 2%. There are certain steps companies can take to improve conversions and a website’s overall success. Conversion rate optimization refers to the improvement of website actions that can result in increased conversions for a business. Although the most obvious type of conversion is the one that results in a financial transaction, even getting consumers to take the next step in their buying journey qualifies as a conversion. Data-Driven Decisions Many businesses find it tempting to assess their website performance through an internal lens,…
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Marketing and Artificial Intelligence
Companies that want to engage customers more personally, and at a larger scale need to invest in machine learning or artificial intelligence. In fact, chatbots have already started leading client interactions, and many companies have already started investing in AI-generated content for marketing purposes. Additionally, artificial intelligence allows companies to analyze and interpret a lot of data a lot faster, which goes beyond human capabilities. In marketing, artificial intelligence leverage is machine learning so their companies can make automated decisions. With the help of artificial intelligence, companies can improve the return of investment of their marketing campaigns through personalization, predictive modeling, and advanced audience segmentation. AI in Marketing Artificial intelligence has managed to transform the digital marketing industry by minimizing…
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How Does Big Data Help In Managing Public Relations?
Big data is one of the most important trends in current technology regarding analytics. There is a lot of information that is getting generated every single day, and this information is of value to most businesses because it provides insights that were not available a few decades ago. Most businesses, across industries, want to use this data to gain an upper hand. And the PR sector is no different. PR relies heavily on data and analytics to improve the performance of PR campaigns and generate more customer value. Big data has become crucial to PR strategy, and PR professionals need a thorough understanding of it and how it can be used for the benefit of the brand. What is Big…
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Successful PR Strategies for Tech Companies
Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers. Since technology is an essential element to practically every company in the world, using the right PR strategies can help tech companies maintain a positive brand image with their audiences. Although most PR efforts tend to be focused on securing media coverage, the best results are generated when PR is integrated into a company’s overall marketing efforts. Thought Leadership One of the most beneficial PR strategies for tech companies is thought leadership, where companies can build a positive reputation while establishing themselves as industry experts. Through thought leadership, companies can leverage their CEO’s opinions as a company representative, which…
Read MoreSpeaking for PR
For people who have mastered public speaking, acquiring comfort in front of an audience is definitely worth the effort, because it represents an opportunity to win credibility and spread awareness of what one does. For making a business more visible, speaking is very effective. It is also the least expensive way to promote services. The impact of speaking goes beyond the number of people gathered in the audience. When media publicity is linked to public speaking, the impact of it on a business can be exponential. This can include seminars, lectures, workshops, speeches, and panel discussions which could be either for the general public or members of an organization. Even a simple speaking engagement can open up the opportunity for…
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