Category: Insight

Growth Through Digital Marketing

People who have their own business ideas that they want to diverge from the regular corporate life for solopreneurship, should be employing efficient digital marketing strategies to help them succeed further in their business efforts. Digital marketing has become incredibly beneficial for small businesses, as it’s produced opportunities for businesses to promote themselves in cost-effective ways.

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Marketing on Facebook in 2021

The pandemic has affected daily business and consumer behavior. To spark a dynamic interaction between a business and a consumer, social media has to be used creatively. Strategies must strengthen the relationship between a business and consumers. Digital media is intimate and ideas channeled through digital media are not just messages, but experiences. It would be better to plan a proactive strategy in the following ways.

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Digital PR and Media Coverage

One of the biggest differences between traditional and digital PR is that the latter is always conducted with SEO in mind. One of the goals of public relations outreach in the digital sphere is for companies to receive media coverage in digital news publications. The best way to achieve that goal is to create PR content campaigns that are newsworthy and are able to build brand awareness for the company. To reach that point, companies and PR agencies have to find new and different angles on everyday news topics,…

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Tech, Marketing, and PR

Many companies in the tech industry tend to look at public relations as something that can be put off until the point that the company can start growing. After all, with both time and money being in short supply, public relations is not going to be something that naturally floats up to the top of the to-do list for companies. However, most of the time it’s actually public relations that is the key to growth for companies. This is because marketing campaigns take a lot of time to work,…

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Email Strategy Details that Improve Consumer Experiences

Businesses that are looking to improve their email strategy shouldn’t only have beautifully designed email templates to send out to their users’ inboxes . This is mainly because most people’s inbox folders are already cluttered and filled with random promotional messages. There are many different details and nuances that are more important with email strategies than attention-grabbing designs. Additionally, businesses should also be mindful of the way that their subscribers are reading their emails in the first place.

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Getting Media Coverage Through High-Quality Content

When it comes to public relations and marketing campaigns, many businesses recognize how important high-quality is in their strategies. To achieve growth and success, companies have realized that they have to be involved across many channels to be able to connect with a target audience. Aside from email, social media, and company websites, media coverage is another core element of reaching a wide segment of the consumer public.

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Differentiating a Company Through Promotional Efforts

For every business, one of the key components of success is their promotional efforts, because they’re one of the core elements of any business plan. When creating a plan, businesses also detail their promotional efforts, which include identifying the target audience, the best channels for engaging that audience, as well as analytics and metrics to understand how well the strategies are working.

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Micro Moments and Marketing

The impact of the intensity of a moment can be far reaching. This relatively novel model for marketing is about the sea change that has been witnessed over the years regarding the way people consume media. A lot of our time is spent on mobile devices due to a multitude of reasons. According to Adrian Cohn, Director of Brand Strategy and Communications at Smartling,’’ A micro moment occurs when people reflexively turn to a device, – increasingly a smartphone , to act on a need to learn something, do…

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PR Strategies for a Panicked Audience

Public relations can be quite beneficial for companies in many different ways aside from building relationships with media outlets to receive positive media coverage or managing a very public PR crisis situation. One of those beneficial ways is to help communicate with a segment of the audience that’s panicked and create a calming effect. For instance, recently, the Colonial Pipeline suffered through a ransomware attack and had to pause operations for a couple of days which led to the panicked buying of fuel throughout parts of North Carolina. Although…

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How to write a short, concise marketing pitch

PR professionals do not need to be told how important a marketing pitch is. A good marketing pitch can get media coverage, financial backing, and public interest. Gone are the days of hour-long business presentations; no one has the time, patience, or attention span to sit through reams of data and charts. A solid, concise marketing pitch should not be longer than two minutes, tops.

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