Category: Insight

Top Conversion Rate Optimization Strategies for Businesses

Companies are constantly trying to make their websites or even landing pages increase conversions faster, grow website traffic, and meet sales goals. However, according to research, the average conversion rate for most websites is a little over 2%. There are certain steps companies can take to improve conversions and a website’s overall success. Conversion rate optimization refers to the improvement of website actions that can result in increased conversions for a business. Although the most obvious type of conversion is the one that results in a financial transaction, even getting consumers to take the next step in their buying journey qualifies as a conversion. Data-Driven Decisions Many businesses find it tempting to assess their website performance through an internal lens,…

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Marketing and Artificial Intelligence

Companies that want to engage customers more personally, and at a larger scale need to invest in machine learning or artificial intelligence. In fact, chatbots have already started leading client interactions, and many companies have already started investing in AI-generated content for marketing purposes. Additionally, artificial intelligence allows companies to analyze and interpret a lot of data a lot faster, which goes beyond human capabilities. In marketing, artificial intelligence leverage is machine learning so their companies can make automated decisions. With the help of artificial intelligence, companies can improve the return of investment of their marketing campaigns through personalization, predictive modeling, and advanced audience segmentation. AI in Marketing Artificial intelligence has managed to transform the digital marketing industry by minimizing…

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How Does Big Data Help In Managing Public Relations?

Big data is one of the most important trends in current technology regarding analytics. There is a lot of information that is getting generated every single day, and this information is of value to most businesses because it provides insights that were not available a few decades ago. Most businesses, across industries, want to use this data to gain an upper hand. And the PR sector is no different. PR relies heavily on data and analytics to improve the performance of PR campaigns and generate more customer value. Big data has become crucial to PR strategy, and PR professionals need a thorough understanding of it and how it can be used for the benefit of the brand.  What is Big…

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Successful PR Strategies for Tech Companies

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers. Since technology is an essential element to practically every company in the world, using the right PR strategies can help tech companies maintain a positive brand image with their audiences. Although most PR efforts tend to be focused on securing media coverage, the best results are generated when PR is integrated into a company’s overall marketing efforts. Thought Leadership One of the most beneficial PR strategies for tech companies is thought leadership, where companies can build a positive reputation while establishing themselves as industry experts. Through thought leadership, companies can leverage their CEO’s opinions as a company representative, which…

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Speaking for PR

For people who have mastered public speaking, acquiring comfort in front of an audience is definitely worth the effort, because it represents an opportunity to win credibility and spread awareness of what one does. For making a business more visible, speaking is very effective. It is also the least expensive way to promote services. The impact of speaking goes beyond the number of people gathered in the audience. When media publicity is linked to public speaking, the impact of it on a business can be exponential. This can include seminars, lectures, workshops, speeches, and panel discussions which could be either for the general public or members of an organization. Even a simple speaking engagement can open up the opportunity for…

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What publicity can do for a business

Publicity can help in the growth of a business by creating increased brand awareness. It can help to sell products and services without the expense of advertising. Publicity helps to spread the message of a business to the target audience and create opportunities to generate business leads. Given below are ways in which publicity can help a business. Helps a business to rise above competition A business can earn publicity by setting itself apart from competition. This helps a business to get a higher profile and helps it to rack up media appearances. With more media appearances, a business becomes more visible. With increasing competition in every type of business, it is important for a business to be able to…

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Components of a media kit

A media kit or a press kit is a packet of materials that can be sent to any member of the media when they ask for it. It can also be sent in advance if there is a scheduled media appearance or any relevant media event. The contents of a media kit should reinforce the claim that a business is worthy of publicity. A digital media kit can also eliminate the wait time of the media for a media kit. A special area on the company website can also be devoted to the needs of the media. Given below are the components of a media kit. Glossy photos The press normally likes a backstory and they use headshots of executives…

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Guide to Effective Online Gambling PR

Online gambling is one of the fastest-growing industries in the world today. The online gambling industry is a multi-billion dollar business, and the industry is expected to grow even more. But with so many different players, standing out from the crowd can be a chore. People have become much more interested in online gambling lately, so it has become essential to know how to market online gambling brands effectively. With the increasing popularity of online casinos, many players are looking to learn more about this form of gambling and how it works. Effective communication is key when it comes to marketing a gambling business. Online gambling brands must be able to reach out to their target market and convince them…

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How to Stimulate Product Demand with Public Relations

PR is a powerful tool for promoting a product and increasing its demand. PR is an effective way to market products because it’s focused on creating relationships with journalists who can influence the public’s opinion about the brand behind them. A good PR strategy can help an organization reach new audiences, increase sales and create a buzz around its brand. When choosing the right journalist, make sure they write about topics relevant to your business. For example, if you have an app that helps people manage their finances, find out which journalists regularly write about financial matters. You can use tools like Google Alerts or Muck Rack’s search function to find writers who write about topics related to your product.…

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The role of PR in Tourism and Travel

The tourism industry has recorded consistent growth over the years, and is therefore one of the fastest growing sectors of developing economies. It was estimated that tourism contributed $1 trillion to the global economy in 2017 alone. Tourism is a major economic activity with a strong impact on regional development, employment creation and cultural heritage preservation. It also provides an opportunity for growth as well as promoting sustainable development while generating jobs, income and wealth for people, regions and countries. In Europe, tourism accounts for around 10% of GDP and more than 5 million direct jobs. And besides its economic impact, tourism also has positive social and environmental effects on communities. The Role of Technology in the Sector Tourism has…

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