Category: Insight

Celebrity PR: How to Navigate a Crisis

Public relations crises can be damaging to a celebrity’s image and career, but with the right approach, it’s possible to navigate them better. While navigating a PR crisis is different for brands and celebrities, there are some similarities between the two. For instance, a crisis management plan and strong crisis communications can help both navigate such situations. Almost two years ago, Alec Baldwin accidentally shot the cinematographer of Rust, Halyna Hutchins. He has been going through a PR crisis since. Others can learn a lot from the entire situation. Proactive The first step that every celebrity during a PR should do is to be proactive. They shouldn’t wait for the PR crisis to escalate. Instead, they should address the issue…

Read More

Is Transparency Enough to Mitigate a Crisis?

Recently TikTok has announced that it will be investing $1.5 billion in a reorganization that will result in making the video sharing app more transparent. This opens the door for a discussion about transparency and the role it plays in mitigating a crisis. A PR crisis is a common occurrence for any business these days. The best way to go about mitigating a PR crisis is for companies to prepare for them ahead of time by having a solid crisis management strategy. If and when a crisis does occur, transparency helps to mitigate the negative impact by building trust. It also allows everyone impacted to respond in the most effective way by giving them all of the relevant facts. Is…

Read More

Why Investing in SAAS is Worth it for Your Business

Software as a Service, or SaaS, is an application distribution model that allows companies to make various services and platforms available to their customers through the internet. In the last decade, the popularity and use of SaaS has been increasing both inside and outside the tech industry as companies experience the benefits of using such services. Most SaaS models tend to operate on subscriptions, where companies can pay depending on the services and capabilities that they need, or their scale. These types of cloud-based services don’t require users to buy a lot of hardware, and troubleshooting can be done online. Before companies decide the type of software and services that they need, it’s important that they know the benefits that…

Read More

How Health Brands Will be Tailoring Their Messaging Heading into the Superbowl

In general, when most people think about the Super Bowl, they tend to think about sports and unhealthy food or beverages. However, after the pandemic, those trends have started shifting, especially since the pandemic first started, as more and more companies in the health and wellness industries have begun investing in advertising campaigns during the Super Bowl and sending a different message from what consumers are used to compared to before. This new trend was especially noticeable in the last Super Bowl when a number of health and wellness brands created advertising campaigns and started tailoring their marketing efforts to target viewers of the championship game. Not to mention the fact that at the beginning of 2023, Buffalo Bills safety,…

Read More

How to Avoid Feedback Failures

Feedback is welcomed by most businesses these days. Customers receive surveys and emails from most businesses to gain feedback. Without feedback, it is difficult for a business to grow and improve. Feedback is mainly about assessing performance, whether a business is meeting expectations and what it can do to improve. Feedback also helps a business to understand the level of satisfaction of customers. Ineffective feedback Ineffective feedback is any type of feedback that fails to help the business to improve and grow. Feedback that does not have a clear business focus cannot be a tool for development and growth. A lack of clarity can also make any type of feedback go wrong. The tone and delivery of feedback also plays…

Read More

Basics of Search Engine Optimization (SEO)

The key to a search engine optimization (SEO) approach is knowing which strategies a company should be using to increase its website ranking on search engine results pages (SERPs). There are a few different ways that companies can increase their ranking on search engine results pages, however, it’s important that companies know that all SEO strategies take a bit of time before they will see results. Content optimization One of the core elements of search engine optimization is for companies to create high-quality content that incorporates the right keywords and is created with a clear page structure. There are a few things that content optimization entails including conducting keyword research so that the company understands which keywords should be incorporated…

Read More

Strategies for Generating Consumer Feedback

One of the best ways for companies to get more information on their target audiences to allow them to better meet their customers’ needs is through surveys. There are many different types of surveys that companies can use, however, the best ones are short and simple, which allow companies to get the right type of information, without making the customers feel too annoyed at them having to answer any sort of questions. Instead of creating detailed questionnaires, the best surveys are going to be plain and easy for the audience to understand. Questions If a company creates a survey that is going to have complicated questions that can frustrate or confuse the audience, they’re either going to give inaccurate or…

Read More

Reaching Consumers on TikTok

The latest social media platform that’s trending with audiences all over the world is TikTok, which has also quickly become a very exciting and viable platform where companies can market themselves. However, before a company decides to join in and start using it to create and distribute content, it’s important for companies to know how they can reach their audiences strategically on the platform.  Audience research The first step in deciding whether a company should be using a new social media platform to reach its target audience is conducting audience research to learn where the target audience hangs out in the digital space. For a number of companies these days, that is going to include TikTok, but it’s not going…

Read More

Importance of Sustainability in PR

It is essential for companies to invest in public relations efforts to be able to reach their target audiences and spread the right messages in a way that makes sense. This also applies to a company‚Äôs sustainability efforts for companies that are investing in environmental sustainability throughout their business operations or solutions. After all, more and more people are interested in environmentally friendly options, and the negative impact that climate change has on people all over the globe. Companies that invest in environmentally friendly and sustainable options, and are able to emphasize that investment through their public relations efforts will differentiate themselves from their competitors and create more meaningful relationships with consumers. Appeal and exposure One of the benefits that…

Read More

Best Social Media and PR Tips

Despite all the investments in PR and social media, many companies still end up missing the mark on occasion, which is why they need to know some of the top tips that can practically guarantee their success in these efforts. Tone and voice This might sound simple but a key element to a successful social media and public relations strategy is to make sure that all of the content that a company creates and distributes across its public relations efforts on social media campaigns is making sure the company is able to appear as authentic as possible to the target audience, instead of the company simply focusing on pushing sales across every channel, instead of using those channels to communicate…

Read More