Ensuring PR And ABM Supercharge Each Other’s Effectiveness
Learn how PR and account-based marketing teams can work together to influence decision-makers through trusted media coverage, personalized messaging & coordinated campaigns
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Transforming Software Demos Into Media Hooks Through Storytelling
Learn how to transform software demos into compelling stories that attract media attention using storytelling techniques, visual elements and measurable metrics for success
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The Ultimate Guide To Building A Successful Employer Brand Strategy
Learn how to build a powerful employer brand strategy through authentic storytelling, employee advocacy & data-driven PR campaigns to attract & retain top talent
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The PR Impact of Customer Support Metrics
Learn how to leverage customer support metrics in PR campaigns to build media trust and gain coverage. Tips for translating data into compelling stories that showcase success.
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How To Develop Executive Communication Skills As A First-time Founder
Learn how first-time founders can build executive communication skills for effective leadership, media relations & stakeholder engagement. Tips for mastering essential skills.
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How To Land Podcast Guest Appearances Through Effective Outreach
Learn strategies to secure podcast guest spots through personalized outreach, audience research, and compelling pitch creation. Guide includes email templates and follow-up tips.
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Using Trend Reports for Long-Tail PR Success
Learn how to maximize PR campaign success by using trend reports. Tips on timing, content syndication, social media promotion and measuring long-term impact.
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How Data-Backed Press Kits Improve Journalist Engagement and Media Coverage
Learn how data and statistics in press kits boost media coverage, with insights on improving journalist engagement through evidence-based PR strategies and visual content
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How To Craft Reverse Pitches That Prioritize Value And Audience Needs
Learn how reverse pitching in PR prioritizes journalists’ needs and audience value over promotion, leading to stronger media relationships and better coverage results.
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Harnessing Sensory Marketing: Why Brands Are Making It Personal
Learn how sensory marketing and brand texture create deeper consumer connections through multi-sensory experiences in marketing campaigns that boost engagement by 70%
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