Category: Insight

PR Strategies for a Panicked Audience

Public relations can be quite beneficial for companies in many different ways aside from building relationships with media outlets to receive positive media coverage or managing a very public PR crisis situation. One of those beneficial ways is to help communicate with a segment of the audience that’s panicked and create a calming effect. For instance, recently, the Colonial Pipeline suffered through a ransomware attack and had to pause operations for a couple of days which led to the panicked buying of fuel throughout parts of North Carolina. Although…

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How to write a short, concise marketing pitch

PR professionals do not need to be told how important a marketing pitch is. A good marketing pitch can get media coverage, financial backing, and public interest. Gone are the days of hour-long business presentations; no one has the time, patience, or attention span to sit through reams of data and charts. A solid, concise marketing pitch should not be longer than two minutes, tops.

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Why consumers are focusing on value-based spending

Individuals want to support brands and companies that align with their independent values and beliefs. Recent events such as the pandemic have created new trends in retail and sales. Consumers want to help support local businesses and brands that align with their values. With people working from home, the need to go out with friends has lessened, meaning that consumers are spending less on average and focus on where their money is going and to whom.

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Biography: 5 Ways to Improve your Bio

A short bio can be used almost anywhere– on resumes, social media profiles, personal or company websites, for example. A bio gives the reader enough information to get them interested. Here are five ways to make any bio a good bio. Figure out what the question is and answer it. A bio is a short profile of a person, and it should not chronicle every accomplishment and essential fact, only the ones that matter. When a potential client or employer reads a bio, they are looking for the answer…

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What makes a podcast highly successful For A PR Campaign

PR firms have a unique challenge in this day and age of online media – and it’s not a lack of options. The fact is that there are so many options available for firms to get their message across, it can be difficult to tell if a channel is actually worth the time to invest in. Take podcasts for example. With video being so powerful as a medium that it has bridged the gap between television, film, and online videos – this just begs the question of how effective…

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Callin’ the Brand

That’s what livestock owners refer to as the ability to read those hot iron-branded symbols on the hips of cattle and horses. Although branding cattle has been around since the 1500s, experienced marketers only recently got to recognize branding as an important key to KPI or key performance indicators. Last year, Forrester identified 13 B2B leaders whom they felt were outstanding examples. Some, like Adobe, Oracle and Salesforce are immediately recognizable. In spite of this evidence, a Gallup poll showed that only 29% of B2B customers they polled felt…

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Consumer Demand for the Rest of 2021

With some economists saying the recession of 2020 is about over and President Biden expecting most Americans to be vaccinated against COVID-19 by July 4th, what’s in store for stores and brands? Robert Gordon, an economics professor at Northwestern University and member of the National Bureau of Economic Research’s Business Cycle Dating Committee (NBER) told the Washington Post that the U.S. hit rock bottom in April of last year when production fell and unemployment reached 14.7%. The NBER committee on which Gordon has been a longtime member has historically…

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Advertising Campaigns to Inspire Marketing Campaigns In 2021

Advertising campaigns are groups of similar ads that present a unified tone and message. Leveraging multichannel marketing over longer periods, ad campaigns help brands push ideas without being repetitive. Campaigns are unequal. Though created in a somewhat similar manner, advertising campaigns command different results. Specifically, some campaigns achieve astonishing results fueling inspiration amongst other brands. With numerous ad campaigns being run daily, understanding what makes a campaign successful helps improve any marketer’s prowess. In no specific order, here are the best ad campaigns of all time and key lessons…

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Frequently Underestimated Crisis Communication Efforts

Most PR professionals frequently discuss the importance of crisis management plans and crisis management teams, which are crucial when it comes to handling a negative situation. However, there are several crisis communications efforts that are less popular compared to these, that are just as useful, if not more.

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Elements of News and News Writing in 2021

News is any piece of information about an occurrence that interests a large number of readers or viewers. While news stories never duplicate, they often fall into categories. As well, events rarely repeat themselves with great accuracy. However, they often have similarities. That said, analyzing news and newsworthy events highlights how key elements recur regularly. Highlighting news-related elements provides insight into news and news writing.

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