Category: Insight

Last year, when the pandemic started, marketers decided to cut ad spending, yet while people ended up shopping more from their homes, e-commerce advertising has increased in popularity. The leader in e-commerce advertising, as well as online shopping, has been Amazon this entire time. According to research, in the US, Amazon has claimed over 10% of the entire ad market. Additionally, those numbers are expected to rise in the next few years. This type of growth is what has also attracted other corporations and retailers such as Instacart, Walmart,…

The popularity of video marketing will continue to grow largely because of the challenges of the pandemic. With new, unprecedented challenges, video content has not only become essential for marketing campaigns, but also for education, entertainment, sharing and collaboration. The pandemic has forced people to spend less time participating in physical interactions and  more time engaging with digital content. Given below are some tips that will help to develop a good video marketing strategy: Use Fresh Content  Videos can be creative and entertaining and  can offer something throughout the…

Living and working in the watch capital of the world, Pieric “Rick” Joel Vaucher De La Croix has been working in international luxury brand management for over two decades. He mainly works with luxury watchmakers at entrepreneurial as well as corporate levels, and believes that luxury watches have precision and beauty and a watch represents a person wearing it. Right after his graduation, De La Croix started working for the watchmaker Tag Heuer, then worked for The Dixie Group, Zodiac, and then Corum, which gave him the experience and…

Customers expect transparency and authenticity from the companies with which they do business. A business or a brand is expected to be open, honest, and straightforward. For a brand to be authentic, it has to be perceived as reliable and real. According to Geoff Beattie, Cohn Global Practice Leader of Corporate Affairs, authentic companies for people mean, ‘A brand that has values and morals and stands by them no matter what while honestly divulging its practices (flaws and all). In fact, the thing people most wanted was open and…

For plenty of businesses, the task of creating a long client list can seem overwhelming, however, there are certain ways to achieve this  goal easily. Business owners are well aware that the lifeblood of any company is the client base, and that having a consistent stream of new consumers allows businesses to grow. There is a certain guaranteed approach that is quite successful in attracting new clients and fulfilling a company’s vision. Ideal Consumers It’s a lot easier to find new consumers if a business knows the types of…

Plenty of companies around the world are aware that they are no longer able to ignore the need for sustainable operations and practices, especially when they take into consideration that consumers are now more interested in sustainable brands. Even a number of governments in different countries have started recognizing how important responsible business practices are, and how they can impact the environment. Although some brands and corporations only see sustainability and environmental care as another marketing opportunity aimed at younger generations of the target audience, there are a number…

According to research from marketers, about two-thirds of all Instagram users visit the app every single day. That means not only are those users going through a lot of content on the platform, but they’re also engaging with other users as well as companies. To make the connection between brands and consumers even better, the platform introduced a new feature for companies, allowing them to showcase their products on the app itself, and allowing the users to make purchases directly on the platform. That in-app shopping feature made it…

A brand has to engage with customers in engaging, intelligent, and fresh ways in order to be popular. The tone and manner of a brand across commercials cannot be disjointed, and all its elements need to be meticulously engineered so that it is consistent, and so that it can connect successfully with the consumers. Given below are some strategies  which, when adopted , will add value to a brand.

The fact that the social media app TikTok has had a big impact on the landscape of social media platforms has been undeniable, especially throughout the last year. Formerly known as Musical.ly, the video-sharing app has over 2 billion users that share different visual-based content in video form. On the other hand, Instagram with over 1 billion active users, is known for its photo, as well as video-sharing capabilities, where its users can share visual content with the followers there.

There are some major differences between traditional and digital PR, with one of the main ones being digital tools such as backlinks, SEO, domain authority, and more. Additionally, these days, PR, social media, SEO, and content marketing are more intertwined than in the past, through utilizing all of the aforementioned tools in singular campaigns or promotional efforts.