Category: Insight

Starbucks and the Power of Digital PR to Foster Brand Loyalty and Global Connection

Learn how Starbucks uses digital PR through social media, influencer partnerships & sustainability campaigns to build brand loyalty & foster global connections

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Digital Marketing Predictions for 2025: How Leading Brands Are Shaping the Future

Discover how Nike, Sephora & Spotify are revolutionizing digital marketing through AI, personalization & immersive experiences in 2025 and beyond

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PupJoy: Revolutionizing Pet Subscription Boxes with Personalization

PupJoy revolutionizes pet subscription boxes by offering personalized products tailored to each dog’s needs, setting new standards in pet care and customer experience

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Challenges and Opportunities in Hotel Digital Marketing in Asia: Navigating a Complex Market

Explore challenges and opportunities in Asian hotel digital marketing, from data privacy and OTA competition to mobile strategies and cultural adaptation

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Crisis Communications in 2025: Adapting to the Speed of Social Media

Learn how PR teams must adapt crisis communications in 2025 with real-time monitoring, rapid response & influencer partnerships in the social media age

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The Media Landscape in 2025: Thriving in a Digital-First World

Learn how media will evolve by 2025 with digital transformation, immersive content, social platforms, authenticity, new monetization models & privacy concerns

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How BarkBox Revolutionized Pet Product Marketing through Subscription Services, Digital Engagement, and Community Building

Explore how BarkBox transformed pet product marketing through subscriptions, social media engagement, influencer partnerships & community building to achieve success

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Mastering Corporate Communications in Medium-Sized Brands: The Power of Authenticity and Transparency

Learn how medium-sized brands can build trust through authentic corporate communications and transparency, with real examples and success strategies

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How Nike Uses Digital PR to Build a Legacy of Empowerment and Innovation

Discover how Nike builds its legacy through digital PR, using influencer partnerships, social media campaigns & data-driven strategies to inspire & empower athletes globally.

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Affiliate Marketing Done Right: Strategies for Large Companies to Scale and Succeed

Learn how large companies can scale affiliate marketing through strategic planning, high-quality partner recruitment, competitive commissions, tracking and relationship management.

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