NFL Cheerleaders use PR Pressure for Better Pay
It’s been a dirty little secret that everyone knew but pretty much ignored for years. NFL cheerleaders are paid next to nothing, particularly when their earnings are measured against anyone else wearing the brand and colors of the team they represent. But, that may be about to change. NFL Cheerleaders File Lawsuit Last year, a group of Buffalo Bills cheerleaders filed a lawsuit against their team and the NFL. In part, the suit alleges the cheerleaders were not properly compensated for game performances, beyond “free tickets and parking passes.” Nor did they receive anything in exchange for attending practices and many promotional appearances. In fact, according to the suit, the “Buffalo Jills” were paid as little as $100 for an…
Read MoreMarlins Frustrate MLB Fans
When your favorite sports team advertises a major charity event hosted at their ballpark, it’s reasonable to assume at least some active team members will make an appearance. Reasonable, it appears to everyone but the Marlins organization. Good Ideas Are Only The Beginning It started off as a good idea, but the execution resulted in a ridiculous unforced error. In theory the annual “Fish N Chips” event gives Marlins fans a chance to mingle with players and play some fun casino style games, all for a good cause. However, this year, only coaches and new team manager Dan Jennings showed up. No players made it. It may have been just a simple embarrassment, except that donors attending the event were…
Read MoreGene Simmons on Brand Development
If there is any band in music that understands brand development, longevity and merchandising, it is KISS, and, for that success they can largely thank Gene Simmons and his personal PR campaign. Loud, brash and brazen in concert, Simmons – aka The Demon – is also a reality TV star and marketing genius behind much of KISS’s plethora of swag, mementos, and souvenirs. What is it about Simmons that makes him so successful? Gene Simmons Net-Worth Continues To Rise First, nothing is ever good enough. When asked why he keeps going, even with a net worth reportedly exceeding $300 million, Simmons is quick to answer, “I’ll never stop hunting more money. I’ll never have enough. Life is business … I…
Read MoreAmtrak’s Crisis PR Is Off The Rails
Days after the deadly Pennsylvania Amtrak crash while investigators are still trying to sort out what happened, the rail line is trying to pick up the PR pieces. The crisis PR has not been good – and that will continue to be an uphill battle. Already tiny factoids are popping up on social media comparing airline travel and rail travel. The main question being asked by investigators is “why did the train speed up when it was supposed to be slowing down.” According to reports, when approaching a curve rated for no faster than 50 mph, the train, which had been traveling at 70 mph, sped up to more than 100 mph. At this point, investigators say they are unclear…
Read MoreMarketability: Winston vs. Mariota
A recent USA Today article compared the two top picks in the 2015 NFL Draft, Marcus Mariota, and Jameis Winston. The comparison was not about on-field skill, however. Ronn Torossian says this head to head matchup is even more important to the business of football. That comparison? Marketability or, to put it more bluntly, which QB can bring more cash to the organization and himself by way of sponsorships and merchandise sales. With untold hundreds of millions on the line, this is a vital PR consideration. And, even with the draft over, this aspect of the quarterback competition is still a raging debate. In order to gain some semblance of the upper hand in this debate, prognosticators use something called…
Read MorePope Working on Vatican Bank PR
When you think about public relations in the banking industry, you might think of patriotic commercials, earnest-looking tellers and clean-cut guys in pinstripes waiting to “earn your business.” But, would you expect any of those folks to wear the robes and crown of the Supreme Pontiff of the Roman Catholic Church? Probably not. Well, Ronn Torossian says, think again because the Pope is now in the game of banking PR. Recently, Pope Francis gathered with a host of cardinals to discuss the financial health of the Holy See. There were—flowcharts, spreadsheets, graphs and PowerPoint presentations. PowerPoint in the Vatican? Yep. Congrats Microsoft, you have papal approval. While it’s really no secret that Vatican finances have been growing through a rough…
Read MoreSainsbury Chief Headed to Jail
Things just went from bad to much, much worse for Mike Coupe, head of British supermarket chain, Sainsbury’s. Coupe was just handed a two-year jail sentence in Egyptian courts for “attempting to seize checks from Egyptian businesses sixteen years ago. At the time, Sainsbury’s was trying to break into the region. According to reports, Egyptian courts said they convicted Coupe because he is the most senior employee of the company. When Coupe chose to skip the trial, he was convicted in absentia. The conviction won’t mean much as long as Coupe steers clear of Egypt, but, even still, the conviction is a prime example of how unfair both legal and public relations issues can become. Unfair? Yes, definitely. How else…
Read MoreWill Facebook’s Focus Shift to Mobile Ads?
Has the whole world gone mobile? Apparently. Fresh off its app split – remember all the controversy over the FB messenger app? – Facebook has announced a move toward more mobile advertising. The move comes on the heels of less than stellar first quarter revenues. When Wall Street hemmed and hawed, the folks at Facebook decided to look at a fairly bright silver lining. User engagement and mobile ad revenue were both up, indicators that user habits are shifting…and so is the profit center. How skewed is that shift? Well, according to reports, mobile accounted for about 87% of Facebook’s active user base. That’s up 24% over the same time last year. More people going mobile? A lot more apparently.…
Read MorePlayoff Time For The NHL
It’s playoff time for professional hockey, and NHL officials are hoping for some major ratings. Despite the fast pace, interesting personalities, and cool culture, hockey still lags behind several other sports in the hearts and minds – and wallets – of many Americans. While the NFL and MLB fight for the top spots in sports marketing, the NHL, and the NBA both want to be number three. And both have been rocked by lockouts, work stoppages, and other issues in recent years. Back in 2012 the NHL experienced a work stoppage – it’s fourth in 20 years – based on how to split the approximately $3.3 billion in revenue. Since then hockey has tried to bounce back, but it faces…
Read MoreMicrosoft at 40 – Where will the Brand go from Here?
A recent report by CNN released an email sent by none other than the godfather of the computing age – Bill Gates. Apparently, the Microsoft co-founder sent the email as a way to connect with Microsoft employees and celebrate four decades of changing the world, one computer at a time, since 1975. According to CNN, here’s what the email said: “Early on, Paul Allen and I see the goal of a computer on every desk and in every home. It was a bold idea, and a lot of people thought we were out of our minds to imagine it was possible. It is amazing to think about how far computing has come since then, and we can all be proud…
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