Tips for Creating a PR Strategy for Events
No matter how big or small an event is, an effective PR strategy is always needed while planning it. A PR strategy helps an event to achieve the desired exposure in the media and allows it to reach the target audience. Even if the pressure is felt while organizing such an event, it has to be engaging, presentable, and professional. Given below are tips that can help to plan an effective PR event. Set a goal for the event Why is the event being organized? This may seem to be a simple question but the answer to it has to be accurate and precise. ‘Promoting a product’ cannot be a complete answer. Goals require more depth. If the main aim…
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Measuring Thought Leadership Efforts
One of the most difficult aspects of any thought leadership efforts a company decides to pursue, is measuring the impact that those efforts have managed to generate that can benefit the company. Plenty of the advantages of thought leadership that companies can get need to be measured in ways that are beyond the attention span of a single business, however, the most straightforward measurement is in the form of direct sales that are linked to the thought leadership efforts from the company. Metrics No matter what the company wants to achieve through its thought leadership efforts, it’s important for the sales department inside the company to include these types of campaigns in their performance metrics, so that the source of…
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Content Marketing Basics for Businesses
One of the best ways for companies to promote themselves to the target audiences, while expanding their audiences and customer base is through content marketing. There are different types of content marketing efforts that companies can pursue, including creating and distributing content on third-party platforms, on social media, or even on the company’s own blog. There are also different types of content that companies can create for their content marketing efforts such as white papers, research reports, blog posts, video content, and more. Essentials The core material for content marketing efforts needs to be reinforced once the company has published it through different communication channels. This can be through paid marketing efforts such as advertising campaigns, where the company will…
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Similarities in PR and Content Marketing
Both public relations and content marketing efforts tend to focus on shaping the public perception of a company with a target audience. This can be done by generating more brand awareness, and credibility, as well as thought leadership. The best practices in public relations have always included a type of content marketing effort in the past, however, they used to be seen as separate from content marketing back then. However, these days there are more and more similarities between content marketing and public relations efforts. In the past, public relations efforts used to be restricted to earned media, however, these days they can incorporate paid and shared, as well as owned media as part of an overall PR strategy. That…
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B2B landing pages for better conversions
A B2B landing page cannot afford to be generic. What might seem to be simple might end up being boring. One should not lose sight of the fact that it is the landing page that convinces visitors to take the next step. When it comes to a business, it has to be kept in mind that a business mind will be more careful than individual customers while making buying decisions. Given below are certain elements that would help to create high-converting landing pages. Focus on the unique value proposition The unique value proposition or the UVP should clearly communicate the benefit that a business promises to deliver to its customers. The visitors should know that the value proposition is what…
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Tips for creating a company podcast
People want to consume information quickly these days. And written information may not go down well with everyone. Podcasts are becoming extremely popular and it is something that every company needs to do. A podcast is more personal and people who do not read blogs willingly listen to podcasts. Every business can start a podcast that can provide something of value to its listeners. Given below are tips on how to build a successful podcast. Draw on current issues Current issues can also mean current challenges that the company is going through at the moment. Those issues also have to be relevant for the audience. Hot topics of conversation within the organization can also be a part of the content.…
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Aligning Marketing and Sales Teams in B2B Companies
For a number of companies, if the marketing and sales teams are not aligned, it creates big revenue problems. There are several things that can lead to misalignment between marketing and sales, including not tracking how effective a piece of content is with the audience, spending time on unproductive prospects, and salespeople not knowing how to cater to the audience. In addition, with the sales and marketing funnels becoming more convoluted, it’s easy for the two departments to misalign in a company. Traditionally, marketing departments have been in charge of generating leads, while sales departments account for the revenue. But this creates a very different point of focus with both departments, which can result in a disparity between their strategies.…
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Using Live Content to Engage an Audience
Brands are increasingly leveraging live videos for better engagement. Consumers are significantly impacted by live videos. It is not easy to be able to stand out in digital channels and different formats should be created to attract the attention of the target audience. People enjoy live content and a business can definitely jump on this growing trend to generate sales and awareness. The popularity of live content Businesses cannot rely solely on images and pre-recorded videos to engage the audience. According to a survey, by 2026, the global live streaming business will reach a value of approximately $149 billion. For the audience, live content is appealing for a few reasons. They can ask questions, buy, and also interact with their…
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Storytelling in PR
Storytelling is an effective way to communicate , It helps to showcase a brand’s values and beliefs. A lot of brands use storytelling to demonstrate their values and beliefs. One has to consider the fact that storytelling is the essence of human thought and communication. Everything can be organized into a story and embedded in a narrative that enables us to remember and acknowledge. Stories give context and a framework within which all fragments have meaning. Stories Used by Professional Communicators For the professional communicator, there are sometimes too many stories and sometimes not enough. They have to take advantage of a host of common stories to be understood quickly. Context is important. It is worth looking at the foundations…
Read MoreUsing tip sheets as PR material
A tip sheet is usually one page and has 5-12 tips on a certain topic. It also has a short introduction which is followed by numbered tips. Tip sheets are brief and have contact details at the end. They are publicity tools that are often neglected by many. Tip sheets can show off expertise and can explain to the reader how to solve a personal or professional problem. The structure The title of a tip sheet should clearly indicate its content. The introduction can be one to four paragraphs. The introduction is followed by numbered tips. The entire tip sheet should be written in a crisp and readable style. The aim of the title is to arouse interest among the…
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